Director, Product Design & UX Job at PrizePicks in Atlanta

Overview At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? Design is central to delivering clear, consistent, and memorable player experiences. As Director, Product Design & UX you will define the vision, establish systems, and cultivate a culture that seamlessly integrates brand and product. You will lead a skilled team to achieve end-to-end consistency in our product experience, champion excellence, and help create a product that captivates and delights millions of players daily. Responsibilities Design Systems & Experience Consistency Oversee the design system and product libraries to ensure they are maintained, adopted, and scaled across all design and development teams. Extend design system governance to ensure accessibility, localization, and modularity for greater reach (platforms) and audience appeal. Drive consistency and efficiency across the product ecosystem by ensuring a unified and predictable user experience at every touchpoint. Establish a partnership with brand and product teams to ensure the product experience reflects our brand identity, values, and positioning. Experience Strategy & Core Journeys Define, map, and optimize core user journeys to identify opportunities for improvement and deliver seamless, engaging experiences. Translate brand principles into purposeful product interactions that strengthen audience engagement across marketing and product channels. Design Operations & Documentation Establish and manage documentation tools, processes, and repositories to ensure design guidelines, decisions, and assets are accessible and actionable for all stakeholders. Partner with fellow design peers and analytics teams to define design KPIs, measure impact, and use data-driven insights to inform strategic and tactical decisions. Continually improve end-to-end workflows, better integrating design, insights, product, and engineering. Innovation, Automation, and AI Integration Lead the adoption of AI tools and methods to enhance design workflows and find efficiencies in our process Identify and implement design automation opportunities to optimize production workflows, from UI and content design through localization and multi-market rollout. Continuously research emerging AI technologies and pinpoint applications that enhance product differentiation and elevate the user experience. Experiment with predictive personalization models and proactive messaging to anticipate player needs and behaviors. Leadership & Culture As part of design leadership, foster a culture of design excellence, accountability, and continuous improvement. Set and uphold high standards for quality, craft, and innovation in all design deliverables. Build influence with key stakeholders and cross-functional peers and leaders, establishing the value of design as a strategic business driver. Mentor and guide designers across disciplines, promoting professional growth and collaboration. Qualifications 10+ years of experience in the field of UX Design, product design, and art design with 5+ years in a leadership role. Extensive experience in the digital consumer space, preferably in e-commerce, gaming, finance or travel & hospitality industry. Demonstrated expertise in partnering with product and engineering teams to create game-changing products A portfolio reflecting craft, detail, process and outcomes. Strong storyteller and strategic thinker—able to simplify the complex, connect brand to product, and turn insights into action Strong analytical mindset and experience working with quantitative and qualitative data. An understanding of sports fans, fan behavior, and seasonal attention cycles Confident cross-functional leader who thrives in matrixed, fast-paced environments Sharp creative instincts and experience working closely with UX Research and in-house or agency creative teams Location This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. Benefits Company-subsidized medical, dental, & vision plans 401(k) plan with company match Annual bonus Flexible PTO to encourage a healthy work/life balance (2 weeks strongly encouraged!) Generous paid leave programs, including 16-week paid parental leave and disability benefits Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked Company-wide in-person events and team outings Lifestyle enhancement program Company equipment provided (Windows & Mac options) Annual performance reviews with opportunities for growth and career development Eligibility You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Seniority level Director Employment type Full-time Job function Product Management and Marketing #J-18808-Ljbffr