Blue Nile
Manager, Performance Marketing - Display & Video (Programmatic) Job at Blue Nile
Blue Nile, New York, NY, US, 10261
Manager, Performance Marketing - Display & Video (Programmatic) Manager, Performance Marketing - Display & Video (Programmatic) 6 days ago Be among the first 25 applicants
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This range is provided by Blue Nile. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $110,000.00/yr - $130,000.00/yr
R2Net is a diamond bridal jewelry company with a technology soul. R2Net Inc. is an innovative technology company that provides e-commerce and supply chain platforms to connect the entire span of the diamond industry's ecosystem, including manufacturers, retailers and consumers.
We are seeking a strategic, data-savvy Manager of Performance Marketing - Display & Video to lead our programmatic and video advertising efforts across YouTube, Google Display Network, and Connected TV (CTV). While this role is not hands-on-keyboard, it requires a deep understanding of the programmatic ecosystem and strong experience managing DSP partners.
This individual will be instrumental in guiding the strategy, execution, and optimization of campaigns through external vendors. They will also be a key stakeholder in our upcoming DSP RFP process, helping select and build our next programmatic partnership. Comfort working in GA4 to assess campaign performance, attribution, and actionable insights is essential.
Responsibilities:
Lead performance strategy and oversight for all display and video campaigns across YouTube, GDN, CTV, and external DSPs.
Manage our DSP partner relationship—holding vendors accountable for execution, pacing, targeting, and performance.
Support the DSP RFP process, evaluating platforms and ensuring the selected vendor aligns with business goals.
Collaborate with the creative team to develop platform-optimized, high-performing video and display assets.
Define and refine audience strategies for all stages of the funnel - from brand awareness to conversion.
Review and synthesize performance data using GA4, Looker Studio, and DSP reporting to guide optimizations and share results with stakeholders.
Conduct creative and audience A/B testing through vendor-managed platforms.
Work cross-functionally with product, analytics, and lifecycle teams to ensure seamless tracking and attribution.
Requirements
5+ years of experience in digital marketing with a strong focus on video, display, or programmatic media.
Demonstrated experience managing external DSP providers; understanding of DSP capabilities, limitations and best practices.
Strong grasp of the programmatic advertising landscape, including real-time bidding, data targeting & CTV platforms.
Proficiency in GA4 and a strong understanding of performance marketing KPIs (ROAS, CPA, LTV, etc.).
Analytical mindset with experience using Looker Studio, Excel/Google Sheets, and other performance dashboards.
Excellent communicator and collaborator; able to translate data into strategic direction and cross-functional feedback.
Bonus: Experience in retail, luxury, or DTC industries.
Benefits
At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:
Paid time off
Medical, Dental, Vision and Prescription Insurance
401(k) Retirement Plan with company match
Flexible spending account
Health savings account
Tuition Reimbursement
Employee discount
Parental leave
Life insurance
Base pay range: $110,000 - $130,000. Final pay rate shall be determined and is based on experience and qualifications.
At this time, R2NET will not sponsor a new applicant for employment authorization for this position.
Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing
Industries Non-profit Organizations and Primary and Secondary Education
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In Summary: Manager of Performance Marketing - Display & Video will lead our programmatic and video advertising efforts across YouTube, Google Display Network, and Connected TV (CTV) Responsibilities: Lead performance strategy and oversight for all display and video campaigns . 5+ years of experience in digital marketing with a strong focus on video, display, or programmatic media .
En Español: Gerente, Performance Marketing - Display & Video (Programmatic) Manager, Performances Marketing - DISPLAY & VIDEO 6 días atrás Estar entre los primeros 25 solicitantes Obtenga asesoramiento basado en IA sobre este trabajo y características más exclusivas. Este rango es proporcionado por Blue Nile. Su salario real se basará en sus habilidades y experiencia hablar con su reclutador para aprender más. R2Net es una compañía de joyas nupciales de diamantes con un alma tecnológica. Responsabilidades: Dirigir la estrategia de rendimiento y supervisión para todas las campañas de visualización y vídeo en YouTube, GDN, CTV y DSP externos. Gestionar nuestra relación con los proveedores asociados de DSP responsables de ejecución, ritmo, orientación y desempeño. Apoyar el proceso de RFP del DSP, evaluar plataformas y garantizar que el vendedor seleccionado se alinee con los objetivos comerciales. Colaborar con el equipo creativo para desarrollar activos de video y pantalla optimizados y de alto rendimiento a través de la plataforma. Definir y perfeccionar las estrategias de audiencia para todos los pasos del embudo - desde la conciencia de marca hasta la conversión. Revisar y sintetizar datos de desempeño utilizando el panorama GA4, Looker Studio y informes DSP para guiar las optimizaciones y resultados con las partes interesadas. Conducir A/B Sheets creativos y audiencias a través del gerente-manager KPRO. Trabajar con las plataformas operativas de productos, enfocarse en el ciclo de vida de los clientes potenciales, comprendiendo mejor las capacidades de marketing con un programa de mercadotecnia digital o una amplia comprensión de sus competencias (comprometido) y otros programas de marketing, incluyendo una experiencia avanzada en tiempo real, gestión de búsqueda y análisis de contenidos, etc. Excelente comunicador y colaborador; capaz de traducir datos en dirección estratégica y retroalimentación transversal. Bono: Experiencia en las industrias minorista, lujosa o DTC. Beneficios En R2Net, muchas de nuestras funciones ofrecen un paquete de beneficios de alta calidad e integral que incluye atención médica, tiempo libre pagado, planificación de jubilación y oportunidades para el avance profesional. Algunas ofertas dependen del papel, tipo de empleo, horario de trabajo o ubicación: Tiempo pago fuera Seguro Médico, Dental, Visión y Prescripción 401k) Plan de Jubilación con la compañía Cuenta de gastos flexibles Cuentas de ahorro de Salud Reembolso a los empleados Descuento de cuenta Matrícula El estatus de seguro de vida base de licencia paterna: $110,000 - $130,000. La tasa final de salario se determinará y está basada en experiencia y calificaciones. Se considerará a los solicitantes calificados con antecedentes penales de una manera consistente con los requisitos de la ley aplicable. nivel de antigüedad Nivel senioridad nivel medio-nivel superior Tipo de empleo Tipo de trabajo tiempo completo Función laboral función marketing Industrias laborales Organizaciones sin fines de lucro y organizaciones de educación primaria y secundaria Las referencias aumentan sus posibilidades de entrevistarse en Blue Nile por 2 veces Inscríbete para establecer alertas de trabajo para las funciones Performance Manager . Nueva York, NY $130,000.00-$205,000.00 hace 1 semana Sr. Director, Business Intelligence & Automation (Fashion Group) Gerente, Análisis de Rendimiento e Insights Nueva York, NY $120,800.00-$201,400.00 Hace 1 día Nueva York , NY $100,000.00-$110,000.00 hace 3 días New York,NY $165,495.00-$230,000.00, hace 1 día Director, Commercial Performance Analytics y Insights New York ,NY $156,600-$261,000.00 hace 6 días Gerente asociado, Marketing de rendimiento Nueva York $66,000-$68,000.00 Hace 6 días Senior Manager, Performance Analysis and Insights Los expertos añaden información directamente a cada artículo, comenzado con la ayuda de IA. #J-18808-Ljbffr