Sr Business Analyst - Marketing Analytics

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.The OpportunityThe Sr Business Analyst, Marketing Analytics will support customer analytics efforts and help guide the marketing strategy for QVC & HSN. You will collaborate with QVC & HSN business and marketing leaders, providing them with comprehensive customer behavioral insights to support the decision making process. You will be the voice of the customer and help to shape the marketing strategy by providing critical customer insights and help to manage customer expectations. You will analyze the results of visible marketing programs, providing segmentation and targeting recommendations. You will also oversee the design, implementation and analysis of marketing campaigns. You will report to the Sr Manager of Customer Anaytics. This is a hybrid position in West Chester, PA.Who We AreQVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products - from home and fashion to beauty, electronics and jewelry - and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.You will be passionate about our customer across QVC & HSN.You will improve customer growth by identifying acquisition opportunities and retention improvements through data and analytics.You will be well tuned around our customer, prospects, products, and our competition and will develop plan for marketing channel performance (sessions, conversion, spend, sales, new customers).Your ImpactBuild ad-hoc projects that inform both the strategic and tactical projects of the ICE Marketing teamIdentify business trends and shifts, and recommend data-driven responses to the Marketing organizationMonitor actions and pricing and determine impact on QVC/HSN resultsDevelop new ways of viewing and analyzing marketing dataUse customer-centric data analysis, data visualization, segmentation, a/b testing and predictive modeling methods to improve across channels and within campaignsUse statistical methods and tools to test hypotheses, develop insights and make recommendationsIdentify business trends and shifts, and recommend data-driven responses to the Marketing organizationResearch and provide insight into industry / competitive marketing trendsWork with external vendors on new marketing data sources and recommend new approaches to incorporate into analysisStandardize and broaden marketing metric reporting and trackingTranslate customer needs into valuable solutions and communicate solutions to appropriate partiesWhat You BringBachelor's degree in math, statistics, engineering or related field2+ years of experience in marketing analyticsExperience with analysis tools including Excel, VBA, R, SPSS, Python, R, and SASDemonstrated expertise with SQL, Tableau, and BigQueryUnderstanding of database capabilities and experience integrating and analyzing large amounts of data from diverse sourcesKnowledge of digital analytics tools (Coremetrics, Google Trends, Hitwise, and Similar Web), data visualization tools (Tableau), statistical computing tools (R, SPSS), query and database access tools (MicroStrategy), A/B testing and targeting strategies, and digital analytics industry trends and best practicesHave a fundamental understanding of incrementalityKnowledge of marketing technologies such as attribution, bid management, ad servers, and tag managementAbility to synthesize qualitative and quantitative data to arrive at data-driven conclusions and express themRemote work is not permitted in NYC at this time.#LI-Hybrid #LI-LC4If you enjoy being a part of a team, creating experiences and delighting customers, you'll love it here. If you're excited about retail, media, social, live streaming, technology, customer service, design and more, you'll find amazing projects to work on. If you want to grow professionally and learn every day, you'll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you'll be amazed at what's available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What's Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance. Click Apply and log in with your existing account or create an account. This will allow you to check the status of your application at any time and receive the most up to date communications from our Talent Acquisition team.