CorDx
We are seeking a dynamic and results-driven Marketing Manager to lead the development and execution of marketing strategies for CorDx's In Vitro Diagnostics (IVD) product portfolio. This role will focus on product marketing, brand positioning, digital marketing initiatives, and commercial enablement in alignment with business growth objectives. The ideal candidate will have experience in the medical device or diagnostics industry, a strong understanding of B2B healthcare marketing, and the ability to thrive in a fast-paced, collaborative environment.
Key Responsibilities: 2. Marketing Communications & Content Development 3. Digital & Demand Generation 4. Sales Enablement & Commercial Support 5. Event Management & Industry Engagement
Product Marketing & Positioning
Develop and implement marketing plans to support product launches, market expansion, and customer acquisition initiatives.
Define product positioning, key messaging, and value propositions tailored to different customer segments and geographies.
Conduct competitive analysis and market research to identify opportunities and support commercial strategies.
Lead the creation of marketing content, including sales collateral, brochures, product datasheets, case studies, and digital assets.
Manage marketing campaigns across multiple channels, including email marketing, social media, tradeshows, and industry events.
Collaborate with internal stakeholders to ensure consistent brand messaging and compliance with regulatory standards.
Develop digital marketing strategies to drive awareness, lead generation, and customer engagement.
Manage website content, online campaigns, and social media presence to promote CorDx's diagnostic solutions.
Track campaign performance metrics and optimize tactics based on data-driven insights.
Partner with the Sales and Business Development teams to deliver marketing tools, presentations, and training materials.
Support pricing strategies, product promotions, and marketing initiatives aligned with revenue goals.
Gather customer and market feedback to influence product development and commercial strategies.
Plan and manage CorDx's presence at industry conferences, exhibitions, webinars, and partner events.
Build relationships with key opinion leaders (KOLs), industry associations, and media outlets to enhance market visibility
Requirements
Required Qualifications:
Bachelor's degree in Marketing, Life Sciences, Business Administration, or a related field. An MBA is a plus.
5+ years of marketing experience, preferably within the biotech, diagnostics, medical device, or life sciences industry.
Strong background in product marketing, digital marketing, and B2B commercial marketing.
Excellent written and verbal communication skills, with the ability to develop clear, compelling marketing materials.
Proficiency with marketing platforms, CRM systems, and digital tools.
Strong organizational and project management skills, with the ability to manage multiple priorities.
Preferred Qualifications:
Experience supporting IVD or OTC, point-of-care diagnostic product launches.
Familiarity with FDA, ISO 13485, and healthcare marketing compliance requirements.
Experience in global or multi-regional marketing campaigns.
Strong analytical skills with a data-driven mindset for campaign optimization
Benefits
Highly competitive compensation package
Comprehensive medical, dental, and vision insurance
401(k) plan with generous company contributions
Flexible paid time off (PTO) policy
Additional substantial benefits
Equal Opportunity Statement: We are an equal opportunity employer committed to inclusion and diversity. We do not discriminate based on race, gender, religion, sexual orientation, age, color, marital status, veteran status, disability status, national origin, or any other protected characteristic.
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In Summary: Marketing Manager will lead the development and execution of marketing strategies for CorDx's In Vitro Diagnostics (IVD) product portfolio . The ideal candidate will have experience in the medical device or diagnostics industry, a strong understanding of B2B healthcare marketing, and the ability to thrive in a fast-paced, collaborative environment .
En Español: Buscamos un gerente de marketing dinámico y orientado a los resultados para liderar el desarrollo y la ejecución de estrategias de mercadotecnia para la cartera de productos In Vitro Diagnostics (IVD) de CorDx. Este papel se centrará en la comercialización del producto, posicionamiento de marca, iniciativas de mercadeo digital y habilitación comercial en alineación con los objetivos de crecimiento empresarial. El candidato ideal tendrá experiencia en la industria de dispositivos médicos o diagnósticos, una sólida comprensión del marketing sanitario B2B y la capacidad de prosperar en un entorno colaborativo acelerado. Colaborar con las partes interesadas internas para garantizar una mensajería de marca consistente y el cumplimiento de los estándares regulatorios. Desarrollar estrategias de marketing digital para impulsar la conciencia, generación de clientes potenciales y participación del cliente. Gestionar contenido en sitios web, campañas en línea y presencia en redes sociales para promover las soluciones diagnósticas de CorDx. Seguir las métricas de rendimiento de la campaña y optimizar tácticas basadas en conocimientos basados en datos. Asociarse con los equipos de Ventas y Desarrollo Empresarial para entregar herramientas de mercadotecnia, presentaciones y materiales de capacitación. Apoyar estrategia de precios, promociones de productos e iniciativas de mercadeo alineadas con objetivos de ingresos. Reunir retroalimentación al cliente y al mercado para influenciar el desarrollo de productos y estrategios comerciales. Planificar y gestionar la presencia de Cordx en conferencias industriales, exposiciones, seminarios web y eventos asociados. Establecer relaciones con líderes clave (KOLs), asociaciones y medios de comunicación para mejorar la visibilidad de los requisitos previamente establecidos dentro del mercado: Calificaciones profesionales, calificaciones laborales o un amplio grado en ciencias digitales de marketing, aptitudes técnicas de marketing y habilidades para desarrollar excelentes en el campo de la comercialización, alta calidad de negocio, gestión de negocios, etc. Proficiencia en plataformas de marketing, sistemas CRM y herramientas digitales. Fuertes habilidades organizativas y de gestión de proyectos, con la capacidad de administrar múltiples prioridades. Calificaciones preferidas: experiencia en apoyo a IVD o OTC, lanzamientos de productos diagnósticos desde el punto de atención. Familiarización con FDA, ISO 13485, y requisitos de cumplimiento del marketing sanitario. Experiencia en campañas de marketing globales o multirregionales. Fuerte habilidades analíticas con una mentalidad basada en datos para la optimización de campaña Beneficios paquete de compensación altamente competitivo Plan completo de seguro médico, dental y visión 401k) con contribuciones generosas compañías Estatus de tiempo libre flexible (PTO). San Diego, CA $85,000.00-$105,000.00 hace 2 días San Diego , CA $90,000.00- $100,000.00 Hace 1 semana San Diego; CA $181,500.00- dollar281.000.00 hace 1 semana: CA $65,875.00- $80,000.00 el día anterior San Diego (CA $170,000.00) - $185,000.00, CA $160,000.-- $180,000.00.