Senior Growth Marketing Manager Job at Robert Half in Boston

Senior Growth Marketing Manager with 5+ years of proven experience in a SaaS company needed for a full-time, fully onsite position with our client in Boston. Must be able to work fully onsite in Boston. Must have experience developing and driving top-of-funnel demand gen marketing programs. Salary is 150-180K + equity.

The Senior Growth Marketing Manager will focus on developing and executing data-driven strategies to acquire new customers, drive adoption through partner channels, build brand awareness, and enhance customer engagement. The candidate will leverage cutting-edge AI tools to rapidly iterate, optimize campaigns, and make informed decisions.

Key Responsibilities:

• Marketing Strategy: Develop integrated marketing plans across channels, including content marketing, digital campaigns, social media, email, events, and trade shows.
• Partner Marketing: Create targeted content and campaigns to drive growth through partner channels, supporting partner communication and enablement.
• Content Marketing: Execute content strategies, including blog posts, videos, webinars, and infographics, to engage and attract customers directly and through partners.
• Brand Building: Maintain a consistent brand voice and visual identity across all marketing initiatives.
• Digital Marketing: Launch and optimize campaigns (SEO/SEM, paid social, display ads) to increase conversions.
• Email Marketing: Design and manage campaigns to nurture leads, engage customers, and drive growth.
• Data Analysis: Track, analyze, and report on campaign performance, optimizing strategies to hit KPIs.
• MarTech Operations: Build and manage marketing tools and CRM platforms, ensuring efficiency and scalability.

• 5+ years of marketing experience in a technology SaaS startup environment.
• Proven expertise in partnership-focused strategies and campaign execution.
• Experience managing outsourced resources and leveraging AI tools for marketing development.
• Proficiency in digital marketing, SEO/SEM, social media, content creation, and email campaigns.
• Familiarity with HubSpot and other marketing automation/CRM tools.
• Strong analytical, communication, and organizational skills.
• Ability to thrive in fast-paced environments with a proactive, detail-oriented approach.