Social Media Manager Job at Chip Ganassi Racing in Indianapolis

Overview

Led by one of the most successful and innovative owners in motorsports, Chip Ganassi Racing has won 22 championships dating back to 1990. In 2016, the team earned its first 24 Hours of Le Mans victory. CGR has multiple iconic wins across major races and sponsors, with a state-of-the-art racing facility in Indianapolis and a corporate office in Pittsburgh. We are seeking a Social Media Manager to join our growing content team and shape Chip Ganassi Racing’s digital identity moving forward.

Reporting to the Senior Digital Manager, this role will manage day-to-day platform activity across CGR-owned and affiliated channels (Instagram, TikTok, X, Facebook, YouTube, LinkedIn, and emerging platforms such as Threads and BlueSky), with a focus on partner content, content scheduling, and campaign management.

Responsibilities

• Lead the day-to-day execution of CGR’s social media content strategies across all platforms, driving engagement, audience growth, and partner value.
• Create industry-leading content for all CGR-owned channels, including Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and emerging platforms.
• Collaborate with the Senior Digital Manager in ideation and production of social content and campaigns.
• Innovate new and creative ways to use social platforms to share partner messaging, tell stories, empower advocates, and heighten the user experience.
• Foster community through social media management and community-focused initiatives.
• Stay informed on trends, tools, applications, and emerging technologies in the social media space.
• Use social listening tools to understand conversations and identify new opportunities for the team and partners.
• Curate, prioritize, and publish posts that align with the team and partner messages while expanding CGR’s audience.
• Monitor and assess performance analytics; report, interpret, and present progress toward goals and KPIs to leadership through regular check-ins and reports, recommending new content types as needed.
• Monitor trends in organic, branded, and paid social media; advise on incorporating them into CGR and partner content strategies when relevant.
• Collaborate with the BizOps team and partners on announcements, messaging, PR, and other digital communications.
• Contribute to the maintenance of additional digital channels (e.g., CGR website, partner apps).

Qualifications

• 3–5 years of experience in digital or social media marketing or management, ideally in live sports or entertainment.
• Deep understanding of major social platforms and the ability to use each platform’s features fluently.
• Exceptional attention to detail and strong organizational skills, able to deliver under time constraints.
• Experience in scheduling social content on platforms like Meltwater, Sprout, or similar.
• Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro).
• Ability to understand partner content needs and create social/digital solutions.
• Excellent communication skills, both oral and written; strong visual sense for graphics, photography, and video assets.
• Experience with social listening and analytics tools.
• Self-starter, data-driven, entrepreneurial mindset with ability to collaborate across internal and external stakeholders.
• Willingness and ability to work race weekends and holidays as required.

Nice to have

• Experience in photography or videography, especially asset production for social media.
• Proficiency in Spanish.

Benefits

• Health, dental, and vision coverage
• Health Savings Account contributions
• 401(k) plan with company match
• Company-paid life and disability insurance
• Paid time off and holidays
• Wellness programs
• Access to CGR’s state-of-the-art Human Performance Center