Ernest Health Incorporated
Director of Marketing & Business Development (PTA, PT, OT, RT, RN)
Ernest Health Incorporated, Lafayette, IN
Director of Marketing Business Development
Join our world-class team of driven, passionate healthcare professionals who are focused on service excellence and providing top quality care!
Lafayette Regional Rehabilitation Hospital in Lafayette, Indiana is a state-of-the-art inpatient rehabilitation hospital providing compassionate care to patients in Greater Lafayette and surrounding communities. We specialize in intensive rehabilitation for people overcoming strokes, brain injuries, spinal cord injuries, multiple trauma, and complex orthopedic conditions. Our interdisciplinary rehab team - including therapists, nurses, and rehabilitation physicians - tailors comprehensive therapy programs for each patient, helping them relearn skills and gain strength through physical therapy, occupational therapy, speech therapy, and innovative rehabilitation techniques. The hospital features modern amenities such as a large therapy gym, an indoor therapy pool, and transitional living spaces to practice daily activities, all designed to support a holistic recovery.
Accredited and consistently praised for high patient satisfaction and outcomes, Lafayette Regional Rehabilitation Hospital fosters a positive, teamwork-driven culture where patients are empowered to achieve their rehabilitation goals in a warm and professional setting.
Position overview:
What you bring:
• Pharmaceutical sales experience a plus.
• Experience working in the medical environment promoting programs, services.
• Ability to build strong relationships in an assigned territory utilizing clinical and selling skills.
• Passionate patient advocate assisting in the referral to admission process.
• Strong clinical skill set with a mindset for business development.
Our hospital offers comprehensive benefits, designed to support your health and financial well-being.
Benefits:
Wellness & Work Life Balance:
In this position, you will be primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility. Manages and directs the staff in the Marketing and Business Development Department. Provides administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements. Integrates the hospital's mission and "Guiding Principles" into daily practice.
Required Skills:
Additional Qualifications/Skills:
Join our world-class team of driven, passionate healthcare professionals who are focused on service excellence and providing top quality care!
Lafayette Regional Rehabilitation Hospital in Lafayette, Indiana is a state-of-the-art inpatient rehabilitation hospital providing compassionate care to patients in Greater Lafayette and surrounding communities. We specialize in intensive rehabilitation for people overcoming strokes, brain injuries, spinal cord injuries, multiple trauma, and complex orthopedic conditions. Our interdisciplinary rehab team - including therapists, nurses, and rehabilitation physicians - tailors comprehensive therapy programs for each patient, helping them relearn skills and gain strength through physical therapy, occupational therapy, speech therapy, and innovative rehabilitation techniques. The hospital features modern amenities such as a large therapy gym, an indoor therapy pool, and transitional living spaces to practice daily activities, all designed to support a holistic recovery.
Accredited and consistently praised for high patient satisfaction and outcomes, Lafayette Regional Rehabilitation Hospital fosters a positive, teamwork-driven culture where patients are empowered to achieve their rehabilitation goals in a warm and professional setting.
Position overview:
- The Director of Marketing and Business Development (DMBD) is primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility.
- Manages and directs the staff in the Marketing and Business Development Department to achieve budgeted volume goals for average daily census and admissions. Provided administration with summaries and recommendations from market research evaluations.
- Coordinates the production and placement of advertisements. Works in conjunction with clinical leadership to develop and promote new programs and services.
- Key responsibilities include managing and strategically directing all the functions of the Marketing and Admissions department, develop individual clinical liaison goals and monitor results for sales calls, referrals, admissions, and outpatients visits, develops and conducts ongoing marketing/sales training for marketing team.
What you bring:
• Pharmaceutical sales experience a plus.
• Experience working in the medical environment promoting programs, services.
• Ability to build strong relationships in an assigned territory utilizing clinical and selling skills.
• Passionate patient advocate assisting in the referral to admission process.
• Strong clinical skill set with a mindset for business development.
Our hospital offers comprehensive benefits, designed to support your health and financial well-being.
Benefits:
- PPO and High-Deductible Medical Plan options
- Flexible Spending and Health Savings Account options available
- Dental and Vision coverage
- 401K with employer matching
- Life insurance
- Short-and-long term disability
- Competitive compensation and Marketing bonus plan
Wellness & Work Life Balance:
- Employee Assistance Program
- Wellness Program with quarterly wellness challenges with participation incentives
- Earned Time Off - start accruing vacation time on start date
In this position, you will be primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility. Manages and directs the staff in the Marketing and Business Development Department. Provides administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements. Integrates the hospital's mission and "Guiding Principles" into daily practice.
Required Skills:
- Current experience in healthcare required, preferably in a hospital setting or sales.
- Clinical background required (PTA, PT, OT, RN, RT)
- Strong background in client services and relationship management preferred.
- Supervisory/leadership experience required.
- Current, valid, and active driver's license, auto insurance, and clean driving record required.
- Ability to travel using publicly available air and ground transportation.
Additional Qualifications/Skills:
- Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
- Demonstrates general computer skills including: data entry, word processing, email, and record management.
- Effective organizational and time management skills.
- Effective written and verbal communication skills.
- Ability to maintain quality and safety standards.
- Ability to maintain proper levels of confidentiality.
- Ability to work closely and professionally with others.
- Ability to develop and implement strategic sales plans.
- Ability to meet tight deadlines in relation to reports, plans, projects and other job responsibilities