USA Jobs
Overview
Product Marketing Lead
Harley-Davidson is looking for a dynamic, strategic, and detail-obsessed Product Marketing Lead to drive the positioning, storytelling, and go-to-market execution for families in our Motorcycle product portfolio. This individual will serve as the connective tissue between Product Development, Marketing, and Sales crafting launch strategies, performance narratives, and lifecycle roadmaps that elevate the Harley-Davidson brand and deliver meaningful customer impact. Youll help define what each motorcycle stands for, and make sure the world knows it.
Job Responsibilities
Product Positioning : Own and refine the positioning, value propositions, and target customer profiles for current and future motorcycle models.
Messaging : Translate platform innovations into clear, differentiated messaging frameworks
Go-to-Market Leadership : Lead cross-functional GTM planning for launches partnering with cross functional teams to develop marketing toolkits, videos, and asset briefs.
Insights : Collaborate with Consumer Research to deepen understanding of rider mindsets, category expectations, and brand perception and conduct competitive benchmarking to inform positioning and lifecycle decisions
Education Requirements
High School Diploma or Equivalent Required
Bachelors Degree Preferred
Experience Requirements
This position typically requires 8 years of experience in product marketing, preferably in automotive, powersports, consumer tech, or premium lifestyle brands
Proven success in leading cross-functional go-to-market strategies and...
#J-18808-Ljbffr
Harley-Davidson is looking for a dynamic, strategic, and detail-obsessed Product Marketing Lead to drive the positioning, storytelling, and go-to-market execution for families in our Motorcycle product portfolio. This individual will serve as the connective tissue between Product Development, Marketing, and Sales crafting launch strategies, performance narratives, and lifecycle roadmaps that elevate the Harley-Davidson brand and deliver meaningful customer impact. Youll help define what each motorcycle stands for, and make sure the world knows it.
Job Responsibilities
Product Positioning : Own and refine the positioning, value propositions, and target customer profiles for current and future motorcycle models.
Messaging : Translate platform innovations into clear, differentiated messaging frameworks
Go-to-Market Leadership : Lead cross-functional GTM planning for launches partnering with cross functional teams to develop marketing toolkits, videos, and asset briefs.
Insights : Collaborate with Consumer Research to deepen understanding of rider mindsets, category expectations, and brand perception and conduct competitive benchmarking to inform positioning and lifecycle decisions
Education Requirements
High School Diploma or Equivalent Required
Bachelors Degree Preferred
Experience Requirements
This position typically requires 8 years of experience in product marketing, preferably in automotive, powersports, consumer tech, or premium lifestyle brands
Proven success in leading cross-functional go-to-market strategies and...
#J-18808-Ljbffr