Biogen
Overview
As the Sr. Director of Marketing Lupus, you will be responsible for developing the US commercialization strategy and deliverables for this exciting pipeline program. This individual will report to the VP, Head of Specialty Marketing in the US organization and will work collaboratively with their alliance and Biogen global counterparts. They will be a critical member of the US Specialty marketing team as well as the global product strategy and commercialization team.
You will be accountable for co-leading pre-launch strategy across the commercialization functions (marketing, V&A, medical, insights, forecasting, advocacy) and how it can best support the program’s potential in the US. You will be a key strategic contributor to an integrated cross-functional team to develop and execute the asset strategy, along with strategic priorities and assessing new business opportunities to enable sustainable market growth for the program in the US.
What You’ll Do
Lead/Co-lead the commercialization functions to develop and execute on the brand strategy
Serve as the Global/US Commercial Lead for the asset
Deliver a commercialization plan that proactively shapes the market, ensures scientific exchange and relationship building, plans and executes evidence generation, enables engagement with the patient community and advocacy groups, and impacts public policy
Achieve a world-class launch by defining a launch plan that ensures organizational readiness and right-level resource allocation
Coordinate with PDC Lead to ensure maximization of the US value of the asset
Collaborate with alliance partner and affiliate colleagues to support the vision and strategy to effectively ensure launch and patient access to this important therapy
Accountable for comprehensive assessment of competition and identification of opportunities to guide/refine the global strategy amidst rapidly changing market dynamics
Partner with Global Finance and Forecasting to develop forecasts and assess business opportunities
Who You Are You are a high-impact, hands-on leader who enjoys and has experience integrating cross-functional considerations into leading commercial strategic initiatives, team decisions, and work products. You appreciate learning from team members and other company partners and hearing multiple perspectives to inform recommendations and decisions. You have US commercial expertise and bring this point-of-view to help drive key workstreams and communications.
Qualifications Required Skills
Bachelors Degree Required; Advanced Degree Preferred
12+ years of experience in the pharmaceutical or biotechnology industry
Commercial US launch experience
Experience in rheumatology indications (lupus preferred)
Demonstrated success and experience in collaborations (especially in a 50/50 collab)
Strong analytical and leadership skills, including creative, strategic mindset
Outstanding relationship building and communication skills, including ability to navigate throughout a matrixed organization (and partnered companies) with individuals at all levels
Anticipated travel: up to 15% international
Preferred Skills
Global Commercial experience
Experience as a member of a Global cross-functional PDC/Asset team
Job Level: Management
Additional Information The base compensation range for this role is: $230,000.00-$316,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
Benefits In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families' physical, financial, emotional, and social well-being, including, but not limited to:
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Why Biogen? We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
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You will be accountable for co-leading pre-launch strategy across the commercialization functions (marketing, V&A, medical, insights, forecasting, advocacy) and how it can best support the program’s potential in the US. You will be a key strategic contributor to an integrated cross-functional team to develop and execute the asset strategy, along with strategic priorities and assessing new business opportunities to enable sustainable market growth for the program in the US.
What You’ll Do
Lead/Co-lead the commercialization functions to develop and execute on the brand strategy
Serve as the Global/US Commercial Lead for the asset
Deliver a commercialization plan that proactively shapes the market, ensures scientific exchange and relationship building, plans and executes evidence generation, enables engagement with the patient community and advocacy groups, and impacts public policy
Achieve a world-class launch by defining a launch plan that ensures organizational readiness and right-level resource allocation
Coordinate with PDC Lead to ensure maximization of the US value of the asset
Collaborate with alliance partner and affiliate colleagues to support the vision and strategy to effectively ensure launch and patient access to this important therapy
Accountable for comprehensive assessment of competition and identification of opportunities to guide/refine the global strategy amidst rapidly changing market dynamics
Partner with Global Finance and Forecasting to develop forecasts and assess business opportunities
Who You Are You are a high-impact, hands-on leader who enjoys and has experience integrating cross-functional considerations into leading commercial strategic initiatives, team decisions, and work products. You appreciate learning from team members and other company partners and hearing multiple perspectives to inform recommendations and decisions. You have US commercial expertise and bring this point-of-view to help drive key workstreams and communications.
Qualifications Required Skills
Bachelors Degree Required; Advanced Degree Preferred
12+ years of experience in the pharmaceutical or biotechnology industry
Commercial US launch experience
Experience in rheumatology indications (lupus preferred)
Demonstrated success and experience in collaborations (especially in a 50/50 collab)
Strong analytical and leadership skills, including creative, strategic mindset
Outstanding relationship building and communication skills, including ability to navigate throughout a matrixed organization (and partnered companies) with individuals at all levels
Anticipated travel: up to 15% international
Preferred Skills
Global Commercial experience
Experience as a member of a Global cross-functional PDC/Asset team
Job Level: Management
Additional Information The base compensation range for this role is: $230,000.00-$316,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
Benefits In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families' physical, financial, emotional, and social well-being, including, but not limited to:
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Why Biogen? We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr