Stryker
Sr. Field Marketing Specialist, Digital Healthcare - Remote
Stryker, Redmond, Washington, United States, 98052
Overview
Sr. Field Marketing Specialist, Digital Healthcare - Remote. The Field Marketing Specialist will be responsible for driving product marketing strategies and programs consistent with overall business objectives in one segment, utilizing traditional and innovative marketing/product approaches, tools, and methodologies. The preferred candidate will be located in the Pacific Time Zone. Responsibilities
Assesses the impact of competitive dynamics and points of difference through competitive analysis Maintains networks of people and resources for obtaining competitive information Adheres to organizational protocols, practices, and procedures for gathering competitive information Understands the needs of the primary and secondary customers and articulates the value proposition to the specific audience Works with inputs from KOL network Explains different product features to different customers as appropriate to their needs Understands what current and potential customers need to drive value in the portfolio Surfaces new or unexpressed customer needs Escalates systemic problems that could affect customer satisfaction Implements the Strategy and Marketing Plan Provides support to Brand/marketing managers in the development and sales support of one or more marketing segments Develops, drives, and supports regional and national tactics, actions and campaigns to drive business results Performs sales and marketing analysis, assists with trade shows, literature development, presentations, and publicity Gathers internal and external market insights to share with stakeholders Applies product knowledge in combination with technical knowledge to educate and articulate value Analyzes sales data and identifies areas for growth in assigned regions Thoroughly familiar with the selling process and the translation of benefits into a selling script based on clinical/operational need Provides sales training, develops roadmaps, and supports new program launches Develops sales tools and drives marketing campaign execution Direct sales support in the field May have national scope or responsibility for a specific region Partners across business functions to develop internal business processes Liaises and influences across Stryker marketing teams to develop and execute enterprise-wide data strategies Delivers high quality results with passion, energy, and drive to meet business priorities Qualifications
Bachelor’s degree required 2+ years of work experience required MBA preferred 2 years of medical device experience 2 years of marketing experience preferred Healthcare software solutions experience preferred Experience creating presentations preferred Experience using PowerPoint for presentations preferred Compensation and Benefits
$69,100 - $139,600 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors. Additional Information
This role may be posted publicly and can be national or regional in scope. Health benefits include medical, dental, vision, and other coverage; financial benefits include HSA/FSAs, 401(k), ESPP, life/AD&D, and disability coverage. Stryker serves multiple healthcare solutions segments and may require vaccination per customer requirements where applicable.
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Sr. Field Marketing Specialist, Digital Healthcare - Remote. The Field Marketing Specialist will be responsible for driving product marketing strategies and programs consistent with overall business objectives in one segment, utilizing traditional and innovative marketing/product approaches, tools, and methodologies. The preferred candidate will be located in the Pacific Time Zone. Responsibilities
Assesses the impact of competitive dynamics and points of difference through competitive analysis Maintains networks of people and resources for obtaining competitive information Adheres to organizational protocols, practices, and procedures for gathering competitive information Understands the needs of the primary and secondary customers and articulates the value proposition to the specific audience Works with inputs from KOL network Explains different product features to different customers as appropriate to their needs Understands what current and potential customers need to drive value in the portfolio Surfaces new or unexpressed customer needs Escalates systemic problems that could affect customer satisfaction Implements the Strategy and Marketing Plan Provides support to Brand/marketing managers in the development and sales support of one or more marketing segments Develops, drives, and supports regional and national tactics, actions and campaigns to drive business results Performs sales and marketing analysis, assists with trade shows, literature development, presentations, and publicity Gathers internal and external market insights to share with stakeholders Applies product knowledge in combination with technical knowledge to educate and articulate value Analyzes sales data and identifies areas for growth in assigned regions Thoroughly familiar with the selling process and the translation of benefits into a selling script based on clinical/operational need Provides sales training, develops roadmaps, and supports new program launches Develops sales tools and drives marketing campaign execution Direct sales support in the field May have national scope or responsibility for a specific region Partners across business functions to develop internal business processes Liaises and influences across Stryker marketing teams to develop and execute enterprise-wide data strategies Delivers high quality results with passion, energy, and drive to meet business priorities Qualifications
Bachelor’s degree required 2+ years of work experience required MBA preferred 2 years of medical device experience 2 years of marketing experience preferred Healthcare software solutions experience preferred Experience creating presentations preferred Experience using PowerPoint for presentations preferred Compensation and Benefits
$69,100 - $139,600 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors. Additional Information
This role may be posted publicly and can be national or regional in scope. Health benefits include medical, dental, vision, and other coverage; financial benefits include HSA/FSAs, 401(k), ESPP, life/AD&D, and disability coverage. Stryker serves multiple healthcare solutions segments and may require vaccination per customer requirements where applicable.
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