ZipRecruiter
Performance Marketing Manager (Remote US)
ZipRecruiter, Detroit, Michigan, United States, 48228
Overview
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. This role is listed internally as Account Strategist, Paid Media Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements to the dynamic
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of Programmatic campaigns
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
What You Offer
3+ years experience working at a performance/digital marketing agency
Experience with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads and others)
Proficiency with advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles (keyword research, ad copywriting, bid management, campaign optimization)
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
Ability to drive results and measure via OCT
Proven success with mid-market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Competitive and curious; a true problem solver
Live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
Quality-obsessed and committed to advertising with integrity
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
You encompass our core values through every interaction; internally and externally
Effectively manage approximately five mid-tier and enterprise accounts
Meet and exceed department-level OKRs, such as client growth and goal attainment
Build client trust and relationships that create consistent renewals
Cross-sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making related to strategic direction for accounts
What We Offer
We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job-related skills, and depth of experience. Medical, dental, vision plans, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents. Benefits to Support the Whole Person: Mental health: Access to certified therapists through Spring Health, membership to Headspace
Physical health: Gympass
Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 – Jan 1), Paid Parental Leave
Financial: Traditional and Roth 401(k) with a 3% company match
Bonus: Annual bonus based on tenure
Annual Anniversary Trip to Newport Beach, CA
Work Environment
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to use our offices in Irvine, California. For some positions, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate via Zoom and Slack. You will need to operate a laptop, necessary software, and other office tools. You must be able to remain stationary for extended periods, interpret written and verbal communication, have reliable internet, and maintain a professional background. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application or participating in the selection process, direct inquiries to careers@directiveconsulting.com. Additional Information
Directives core value is People First. We’re committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or expression.
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Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. This role is listed internally as Account Strategist, Paid Media Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements to the dynamic
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of Programmatic campaigns
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
What You Offer
3+ years experience working at a performance/digital marketing agency
Experience with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads and others)
Proficiency with advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles (keyword research, ad copywriting, bid management, campaign optimization)
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
Ability to drive results and measure via OCT
Proven success with mid-market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Competitive and curious; a true problem solver
Live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
Quality-obsessed and committed to advertising with integrity
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
You encompass our core values through every interaction; internally and externally
Effectively manage approximately five mid-tier and enterprise accounts
Meet and exceed department-level OKRs, such as client growth and goal attainment
Build client trust and relationships that create consistent renewals
Cross-sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making related to strategic direction for accounts
What We Offer
We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job-related skills, and depth of experience. Medical, dental, vision plans, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents. Benefits to Support the Whole Person: Mental health: Access to certified therapists through Spring Health, membership to Headspace
Physical health: Gympass
Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 – Jan 1), Paid Parental Leave
Financial: Traditional and Roth 401(k) with a 3% company match
Bonus: Annual bonus based on tenure
Annual Anniversary Trip to Newport Beach, CA
Work Environment
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to use our offices in Irvine, California. For some positions, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate via Zoom and Slack. You will need to operate a laptop, necessary software, and other office tools. You must be able to remain stationary for extended periods, interpret written and verbal communication, have reliable internet, and maintain a professional background. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application or participating in the selection process, direct inquiries to careers@directiveconsulting.com. Additional Information
Directives core value is People First. We’re committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or expression.
#J-18808-Ljbffr