VRAI
Overview Join to apply for the Product Marketing Director role at VRAI
Apply (by clicking the relevant button) after checking through all the related job information below. VRAI is a fast-growing digital-first direct-to-consumer brand modernizing diamond jewelry through sustainably created diamonds. VRAI has innovation, craftsmanship, and sustainability at the core of its products and values. Locations include Los Angeles, San Francisco, NY, Shanghai, Chicago, London, Madrid, and Copenhagen. Responsibilities
Lead end-to-end go-to-market strategy for new product collections, from planning through execution, ensuring alignment with merchandising, creative, and sales teams. Conduct market research, gather customer feedback, and craft compelling product narratives that elevate storytelling across multiple channels. Develop a product roadmap and launch the brand narrative around craftsmanship. Take action post-launch, evaluate successes, improve sales, and refine product positioning. Partner with design and product development teams to ensure marketing is grounded in product integrity, materials, and craftsmanship. Monitor and report on product marketing KPIs (sell-through, engagement, retention), using insights to refine future launches and messaging. Requirements
7+ years of product marketing experience, with at least 3 years in a fine or fashion jewelry business. Deep understanding of the luxury consumer mindset, jewelry lifecycle (launches, seasonal drops, capsule collections), and omnichannel retail. Proven success launching campaigns or collections across digital, retail, and experiential channels. Exceptional copywriting, storytelling, and visual communication skills with attention to detail and brand consistency. Strong cross-functional project management abilities, particularly with product, creative, and retail teams. Compensation:
140,000 - $175,000 a year Benefits & Equal Opportunity VRAI provides eligible employees with benefit programs (health insurance, flexible spending accounts, retirement plans, life and disability insurance, paid/unpaid time away). Employee discounts are available where plans permit. VRAI is an Equal Opportunity Employer and does not discriminate on race, color, creed, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or any other protected factor. This employer participates in E-Verify and will provide Form I-9 information to verify work authorization in the U.S. If E-Verify cannot confirm, you will be given instructions to resolve the issue before any action is taken. Employers can only use E-Verify after accepting a job offer and completing Form I-9. For more about VRAI, visit: vrai.com
#J-18808-Ljbffr
Apply (by clicking the relevant button) after checking through all the related job information below. VRAI is a fast-growing digital-first direct-to-consumer brand modernizing diamond jewelry through sustainably created diamonds. VRAI has innovation, craftsmanship, and sustainability at the core of its products and values. Locations include Los Angeles, San Francisco, NY, Shanghai, Chicago, London, Madrid, and Copenhagen. Responsibilities
Lead end-to-end go-to-market strategy for new product collections, from planning through execution, ensuring alignment with merchandising, creative, and sales teams. Conduct market research, gather customer feedback, and craft compelling product narratives that elevate storytelling across multiple channels. Develop a product roadmap and launch the brand narrative around craftsmanship. Take action post-launch, evaluate successes, improve sales, and refine product positioning. Partner with design and product development teams to ensure marketing is grounded in product integrity, materials, and craftsmanship. Monitor and report on product marketing KPIs (sell-through, engagement, retention), using insights to refine future launches and messaging. Requirements
7+ years of product marketing experience, with at least 3 years in a fine or fashion jewelry business. Deep understanding of the luxury consumer mindset, jewelry lifecycle (launches, seasonal drops, capsule collections), and omnichannel retail. Proven success launching campaigns or collections across digital, retail, and experiential channels. Exceptional copywriting, storytelling, and visual communication skills with attention to detail and brand consistency. Strong cross-functional project management abilities, particularly with product, creative, and retail teams. Compensation:
140,000 - $175,000 a year Benefits & Equal Opportunity VRAI provides eligible employees with benefit programs (health insurance, flexible spending accounts, retirement plans, life and disability insurance, paid/unpaid time away). Employee discounts are available where plans permit. VRAI is an Equal Opportunity Employer and does not discriminate on race, color, creed, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or any other protected factor. This employer participates in E-Verify and will provide Form I-9 information to verify work authorization in the U.S. If E-Verify cannot confirm, you will be given instructions to resolve the issue before any action is taken. Employers can only use E-Verify after accepting a job offer and completing Form I-9. For more about VRAI, visit: vrai.com
#J-18808-Ljbffr