Georgia Staffing
Marketing Campaigns Operations Specialist
Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology. Our portfolio offers software tools coupled with content and services that customers need to make decisions with confidence. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right. What We Offer: The Marketing Campaigns Operations Specialist role offers growth potential opportunities, professional development, an engaging team environment, the ability to work a hybrid schedule (in any WK office location 2-days a week), and amazing benefits. What You'll be Doing: As a Marketing Specialist, you will take an active role in executing marketing initiatives to support achievement of pipeline goals. You will provide direct execution of Marketo-based campaign requests working with a North American-based team of Field Marketers. The requests range from preparing campaign details such as UTMs and campaign template duplication, to activating campaign flows/triggers/automations to campaign reporting and utilizing project management software. Key Tasks: Execute and QA a steady volume of omni-channel marketing campaigns with supervision and guidance to support a growing North America business, utilizing multiple channels to deliver the right sales pipeline. Comply with Divisional system governance such as campaign naming conventions, list import prep and process, regularly archiving assets, reviewing any system errors, and actively monitoring database size and quality. Work with Global and Divisional marketing as needed to ensure information flow-through to your teammates and identify and leverage a mentor. In collaboration with your teammates, impact pipeline and revenue, taking advantage of new opportunities, as well as identifying and recommending solutions to problems. Perform list enrichment and uploads for targeted campaigns and support development of target lists for sales and marketing initiatives. Analyze data from marketing efforts to assess performance. Contribute to budget tracking and actuals reporting. Other activities as requested by your manager. Contribute to brainstorming and idea generation for marketing campaigns. Utilize/own marketing databases and customer relationship management (CRM) tools. You're a Great Fit if You Meet These Requirements: Have a BA/BS degree or equivalent. Working knowledge and expanded conceptual knowledge in primary job family and broadens capabilities. Demonstrated ability to increase your knowledge of utilizing marketing technology and/or business applications (Excel, PowerPoint, collaboration tools, Google Analytics, social media tools, Canva, Reachdesk, ZoomInfo, project management tools, HubSpot/Marketo). Analytical thinking: ability to analyze and interpret marketing data. Effective verbal and written communication skills. Project coordination and management, plus proficiency in managing time, multiple tasks, deadlines - and driving your own clarity. Demonstrate the desire and ability to learn, as well as a passion for bringing value and results to what you do. Possess a problem-solving attitude with the ability to recommend solutions to problems. Additional Information: Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available at https://www.mywolterskluwerbenefits.com/index.html.
Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology. Our portfolio offers software tools coupled with content and services that customers need to make decisions with confidence. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right. What We Offer: The Marketing Campaigns Operations Specialist role offers growth potential opportunities, professional development, an engaging team environment, the ability to work a hybrid schedule (in any WK office location 2-days a week), and amazing benefits. What You'll be Doing: As a Marketing Specialist, you will take an active role in executing marketing initiatives to support achievement of pipeline goals. You will provide direct execution of Marketo-based campaign requests working with a North American-based team of Field Marketers. The requests range from preparing campaign details such as UTMs and campaign template duplication, to activating campaign flows/triggers/automations to campaign reporting and utilizing project management software. Key Tasks: Execute and QA a steady volume of omni-channel marketing campaigns with supervision and guidance to support a growing North America business, utilizing multiple channels to deliver the right sales pipeline. Comply with Divisional system governance such as campaign naming conventions, list import prep and process, regularly archiving assets, reviewing any system errors, and actively monitoring database size and quality. Work with Global and Divisional marketing as needed to ensure information flow-through to your teammates and identify and leverage a mentor. In collaboration with your teammates, impact pipeline and revenue, taking advantage of new opportunities, as well as identifying and recommending solutions to problems. Perform list enrichment and uploads for targeted campaigns and support development of target lists for sales and marketing initiatives. Analyze data from marketing efforts to assess performance. Contribute to budget tracking and actuals reporting. Other activities as requested by your manager. Contribute to brainstorming and idea generation for marketing campaigns. Utilize/own marketing databases and customer relationship management (CRM) tools. You're a Great Fit if You Meet These Requirements: Have a BA/BS degree or equivalent. Working knowledge and expanded conceptual knowledge in primary job family and broadens capabilities. Demonstrated ability to increase your knowledge of utilizing marketing technology and/or business applications (Excel, PowerPoint, collaboration tools, Google Analytics, social media tools, Canva, Reachdesk, ZoomInfo, project management tools, HubSpot/Marketo). Analytical thinking: ability to analyze and interpret marketing data. Effective verbal and written communication skills. Project coordination and management, plus proficiency in managing time, multiple tasks, deadlines - and driving your own clarity. Demonstrate the desire and ability to learn, as well as a passion for bringing value and results to what you do. Possess a problem-solving attitude with the ability to recommend solutions to problems. Additional Information: Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available at https://www.mywolterskluwerbenefits.com/index.html.