Excel Sports Management
Senior Director, Brand Marketing at Excel Sports Management
Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Our success is rooted in our people, our high character reputation and our commitment to creating a diverse and welcoming workplace. We focus on team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions that keep our clients and agency ahead of the curve. Excel Sports Management is an Equal Opportunity Employer (EOE).
Position Summary
Excel Sports Management is seeking an experienced Senior Director, Brand Marketing to advise a key corporate client on their sponsorship and sports marketing investments by providing end-to-end solutions, including strategy, negotiation, activation, implementation, and partnership execution. This person will lead the development of league, team and ambassadors strategies, oversee partnership management and execution, and provide expert counsel across key sports territories.
Responsibilities
Lead the day-to-day management of Excel's Brand Marketing client's sponsorship activation and marketing initiatives, with a focus on the fashion industry, managing women's professional basketball portfolio inclusive of league, team and talent management
Lead relationships with the league's partnership and activation teams and provide oversight across the broader team & talent portfolio ensuring seamless integration and brand alignment
Build and maintain positive client relationships that result in enhanced partnerships and increased opportunities for Excel
Interact daily with clients, their internal creative team and all appropriate agencies to bring ideas to life, maintain consistent storytelling, and manage sponsorship programming initiatives
Lead the direction and development of integrated marketing strategies including developing creative platforms and new consumer engagement activations ranging from VIP events, styling moments, gifting and game day activations, to content campaigns, and tentpole moments
Provide portfolio analysis, identifying relevant opportunities that yield strategic recommendations for clients
Oversee the creation and implementation of materials that support individual sponsorship initiatives, including the development of creative elements, preparing marketing activation presentations and other materials to be distributed to clients
Build, sustain, manage, and reconcile budgets, along with providing client budget updates along each step of the process
Manage direct reports, ensuring we are providing flawless client-service and a second-to-none agency experience
Manage internal resources and vendors to ensure the highest standard of work is consistently delivered
Attend and participate in staff events which may include some nights and weekends
Travel to client events as necessary
All other duties as assigned
Qualifications
Bachelor's degree required
10+ years of direct experience in sponsorship marketing or brand marketing strategy and activation at a brand, property or agency
Experience in basketball, women's sports, and/or fashion industry is preferred
Experience developing and implementing sponsorship marketing strategy and activation on behalf of client or company
Account management expertise, managing day-to-day relationships and deliverables for clients
Knowledge, Skills, & Abilities
Deep understanding of sports marketing (women's sports is a plus) and account management with brands that have investments across sports
Background and/or a passion for fashion, with an eye for cultural moments, styling, and storytelling
Creative ideation, collaboration, and the ability to bring ideas from concept to execution
Willing and eager to go above and beyond, coachable, curious, flexible, and multi-faceted
Multichannel experience across disciplines and the ability to work in a small team in a dynamic organization
Excellent written and verbal communication, ownership mindset, and high standards
Experience managing day-to-day relationships with clients, agencies, and vendors
Strong time management and ability to multitask in fast-paced environments
Proficient in PowerPoint, Excel, and Word; capable of creating and delivering client presentations
Ability to travel frequently and work nights, weekends, and holidays
Compensation and Eligibility The pay range for this position is $160,000 - $185,000 per year. This position is also eligible for benefits and discretionary bonus. This information is provided for informational purposes and may vary based on experience, location, and other criteria. This position is not eligible for sponsorship.
Excel Sports Management provides equal employment opportunities (EOE) to all employees and applicants for employment without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
Note: Referrals increase your chances of interviewing at Excel Sports Management.
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Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Our success is rooted in our people, our high character reputation and our commitment to creating a diverse and welcoming workplace. We focus on team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions that keep our clients and agency ahead of the curve. Excel Sports Management is an Equal Opportunity Employer (EOE).
Position Summary
Excel Sports Management is seeking an experienced Senior Director, Brand Marketing to advise a key corporate client on their sponsorship and sports marketing investments by providing end-to-end solutions, including strategy, negotiation, activation, implementation, and partnership execution. This person will lead the development of league, team and ambassadors strategies, oversee partnership management and execution, and provide expert counsel across key sports territories.
Responsibilities
Lead the day-to-day management of Excel's Brand Marketing client's sponsorship activation and marketing initiatives, with a focus on the fashion industry, managing women's professional basketball portfolio inclusive of league, team and talent management
Lead relationships with the league's partnership and activation teams and provide oversight across the broader team & talent portfolio ensuring seamless integration and brand alignment
Build and maintain positive client relationships that result in enhanced partnerships and increased opportunities for Excel
Interact daily with clients, their internal creative team and all appropriate agencies to bring ideas to life, maintain consistent storytelling, and manage sponsorship programming initiatives
Lead the direction and development of integrated marketing strategies including developing creative platforms and new consumer engagement activations ranging from VIP events, styling moments, gifting and game day activations, to content campaigns, and tentpole moments
Provide portfolio analysis, identifying relevant opportunities that yield strategic recommendations for clients
Oversee the creation and implementation of materials that support individual sponsorship initiatives, including the development of creative elements, preparing marketing activation presentations and other materials to be distributed to clients
Build, sustain, manage, and reconcile budgets, along with providing client budget updates along each step of the process
Manage direct reports, ensuring we are providing flawless client-service and a second-to-none agency experience
Manage internal resources and vendors to ensure the highest standard of work is consistently delivered
Attend and participate in staff events which may include some nights and weekends
Travel to client events as necessary
All other duties as assigned
Qualifications
Bachelor's degree required
10+ years of direct experience in sponsorship marketing or brand marketing strategy and activation at a brand, property or agency
Experience in basketball, women's sports, and/or fashion industry is preferred
Experience developing and implementing sponsorship marketing strategy and activation on behalf of client or company
Account management expertise, managing day-to-day relationships and deliverables for clients
Knowledge, Skills, & Abilities
Deep understanding of sports marketing (women's sports is a plus) and account management with brands that have investments across sports
Background and/or a passion for fashion, with an eye for cultural moments, styling, and storytelling
Creative ideation, collaboration, and the ability to bring ideas from concept to execution
Willing and eager to go above and beyond, coachable, curious, flexible, and multi-faceted
Multichannel experience across disciplines and the ability to work in a small team in a dynamic organization
Excellent written and verbal communication, ownership mindset, and high standards
Experience managing day-to-day relationships with clients, agencies, and vendors
Strong time management and ability to multitask in fast-paced environments
Proficient in PowerPoint, Excel, and Word; capable of creating and delivering client presentations
Ability to travel frequently and work nights, weekends, and holidays
Compensation and Eligibility The pay range for this position is $160,000 - $185,000 per year. This position is also eligible for benefits and discretionary bonus. This information is provided for informational purposes and may vary based on experience, location, and other criteria. This position is not eligible for sponsorship.
Excel Sports Management provides equal employment opportunities (EOE) to all employees and applicants for employment without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
Note: Referrals increase your chances of interviewing at Excel Sports Management.
#J-18808-Ljbffr