BoF Careers
Gap Inc. Senior Coordinator, Influencer Marketing & Advocacy
BoF Careers, San Francisco, California, United States, 94199
Overview
Gap Inc. Senior Coordinator, Influencer Marketing & Advocacy at BoF Careers. This role sits on Gap Inc.'s centralized Marketing Shared Services team and focuses on influencer and advocacy programs across multiple brands. About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea that we all deserve to belong—and on our own terms—is core to who we are as a company. This role involves fueling creator affiliate programs, building day-to-day connections with advocates, and helping to scale community, drive cultural relevance, and deliver impact across brands. Location: New York City or Los Angeles (based or remote considerations not specified). What You'll Do
Influence & Advocacy Support: Partner with the Sr. Manager of Influencer Marketing and Advocacy to bring affiliate and advocacy strategies to life; coordinate cross-functional needs for influencer/affiliate gifting, outreach and campaign execution; support creator advocacy campaigns to ensure a constant flow of scroll-stopping, trend-driving content; drive always-on creator outreach and build lasting relationships with creators. Creator Affiliate Support: Work closely with the centralized affiliate team to align efforts for maximum impact; assist with creator affiliate campaign execution on owned and external platforms (e.g., LTK and ShopMy); help manage brand TikTok Shops from outreach to sampling to spotting viral product moments; partner with merchandising to connect key product priorities to creator commerce opportunities. Ad-Hoc Support: Develop and distribute newsletters to the creator advocates and affiliates; track, measure, and report results with a focus on optimization; assist in executing product gifting and outreach requests from PR, brand marketing and paid media; provide on-the-ground support for photo shoots, brand events, conferences and activations when needed. Who You Are
A social media savant who lives and breathes creators and spots trends early. A clear communicator who can convey messages effectively in decks, emails, or in person. An eagle-eye for details: organized, deadline-driven, with a calendar or checklist approach. A collaborator who thrives in cross-functional environments. A competitive mindset with a desire to win and improve. A creative spark: you enjoy thinking of new ways to engage. This position can be based in New York City or Los Angeles. Qualifications & Requirements
Experience with influencer marketing, creator communities, or advocacy programs. Ability to identify rising creators and translate trends into actionable initiatives. Strong communication and relationship-building skills. Benefits
Merchandise discount for Gap Inc. brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta; 30% off at Outlet locations for all employees. Competitive Paid Time Off plan. Volunteer time off for charitable activities. Extensive 401(k) plan with company matching up to 4% of base pay. Employee stock purchase plan; medical, dental, vision, and life insurance. Gap Inc. is an equal-opportunity employer and is committed to a workplace free from harassment and discrimination. We recruit, hire, train and promote qualified people of all backgrounds, without regard to protected status. Forbes recognized Gap Inc. in 2022 as one of the World\'s Best Employers and Best Employers for Diversity. Hourly Range:
$25.20 - $31.60 USD. Employee pay varies based on qualifications, experience, skill level, competencies, and location. Minimum wage requirements will be met where applicable. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Advertising Services Referrals increase your chances of interviewing at BoF Careers. Sign in to set job alerts for related roles.
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Gap Inc. Senior Coordinator, Influencer Marketing & Advocacy at BoF Careers. This role sits on Gap Inc.'s centralized Marketing Shared Services team and focuses on influencer and advocacy programs across multiple brands. About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea that we all deserve to belong—and on our own terms—is core to who we are as a company. This role involves fueling creator affiliate programs, building day-to-day connections with advocates, and helping to scale community, drive cultural relevance, and deliver impact across brands. Location: New York City or Los Angeles (based or remote considerations not specified). What You'll Do
Influence & Advocacy Support: Partner with the Sr. Manager of Influencer Marketing and Advocacy to bring affiliate and advocacy strategies to life; coordinate cross-functional needs for influencer/affiliate gifting, outreach and campaign execution; support creator advocacy campaigns to ensure a constant flow of scroll-stopping, trend-driving content; drive always-on creator outreach and build lasting relationships with creators. Creator Affiliate Support: Work closely with the centralized affiliate team to align efforts for maximum impact; assist with creator affiliate campaign execution on owned and external platforms (e.g., LTK and ShopMy); help manage brand TikTok Shops from outreach to sampling to spotting viral product moments; partner with merchandising to connect key product priorities to creator commerce opportunities. Ad-Hoc Support: Develop and distribute newsletters to the creator advocates and affiliates; track, measure, and report results with a focus on optimization; assist in executing product gifting and outreach requests from PR, brand marketing and paid media; provide on-the-ground support for photo shoots, brand events, conferences and activations when needed. Who You Are
A social media savant who lives and breathes creators and spots trends early. A clear communicator who can convey messages effectively in decks, emails, or in person. An eagle-eye for details: organized, deadline-driven, with a calendar or checklist approach. A collaborator who thrives in cross-functional environments. A competitive mindset with a desire to win and improve. A creative spark: you enjoy thinking of new ways to engage. This position can be based in New York City or Los Angeles. Qualifications & Requirements
Experience with influencer marketing, creator communities, or advocacy programs. Ability to identify rising creators and translate trends into actionable initiatives. Strong communication and relationship-building skills. Benefits
Merchandise discount for Gap Inc. brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta; 30% off at Outlet locations for all employees. Competitive Paid Time Off plan. Volunteer time off for charitable activities. Extensive 401(k) plan with company matching up to 4% of base pay. Employee stock purchase plan; medical, dental, vision, and life insurance. Gap Inc. is an equal-opportunity employer and is committed to a workplace free from harassment and discrimination. We recruit, hire, train and promote qualified people of all backgrounds, without regard to protected status. Forbes recognized Gap Inc. in 2022 as one of the World\'s Best Employers and Best Employers for Diversity. Hourly Range:
$25.20 - $31.60 USD. Employee pay varies based on qualifications, experience, skill level, competencies, and location. Minimum wage requirements will be met where applicable. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Advertising Services Referrals increase your chances of interviewing at BoF Careers. Sign in to set job alerts for related roles.
#J-18808-Ljbffr