Rvohealth
Senior Performance Marketing Analyst
Rvohealth, Charlotte, North Carolina, United States, 28245
Overview
RVO Health is seeking a Senior Associate, Marketing Performance Analyst to help drive our mission of health and wellbeing for everyone. In this role, you will analyze and optimize marketing performance across various channels. Your insights will drive data‑driven decision‑making to elevate marketing strategies and business impact. This is an exciting new role focusing on Healthline and Healthgrades. Where Youll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in‑office schedule. Employees work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You may work remotely Mondays and Fridays if you wish. 1101 Red Ventures Dr Fort Mill, SC 29707 What Youll Do
Develop and maintain comprehensive reporting systems to track known user KPIs and metrics. Generate regular, actionable insights into channel performance, campaign effectiveness, and overall marketing impact to drive business outcomes and enhance marketing results. Monitor and analyze performance across marketing channels (website, social, email) to identify trends and optimize strategies. Collaborate with the Lifecycle Marketing team to enhance channel impact toward acquisition, engagement and revenue goals. Analyze user data to identify insights and key behaviors across their journey, using data modeling to evaluate cross‑channel performance and isolate growth opportunities and trends. Create and enhance goal setting and forecasting models to predict initiative impact and track progress toward annual goals. Design and implement metrics to measure long‑term value of known users and impact of marketing initiatives. Analyze CLV, retention, and other indicators to inform strategic decisions and optimize marketing investments for sustained growth. Utilize incrementality and holdout methodologies to measure true campaign impact. Partner with Lifecycle Marketing to design experiments to isolate effects and provide actionable insights for budget allocation. Collaborate across product, acquisition, audience development, and editorial teams to identify opportunities to drive acquisition, engagement, and revenue growth. Prepare and present detailed reports and recommendations on marketing performance to senior management and stakeholders. What Were Looking For
Relevant experience in Analytics, Statistics, or Data Science 2+ years of experience in Marketing Analytics with a track record of influencing strategy Expert proficiency with SQL; Looker experience is a plus Knowledge of standard attribution methodologies for core digital channels including website, email, and social media Experience with Python and/or R Experience with A/B test strategies, multivariate testing, and test planning Experience with incrementality and holdout methodologies Ability to align analytics with strategic business goals and influence decision‑making with data‑driven recommendations Compensation and Benefits
Starting Salary: $70,000.00 - $90,000.00 (actual salary based on geographic location, qualifications and experience) Health Insurance Coverage (medical, dental, and vision) Life Insurance Short and Long‑Term Disability Insurance Flexible Spending Accounts Paid Time Off Holiday Pay 401(k) with match Employee Assistance Program Income Protection Plans Pet Services Plans Mental Health Support Wellness Coaching HSA – Health Savings Account Gym & Fitness Center Discount Program Who We Are
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health and wellness journey. We meet people where they are in their personal health journeys and connect them with information and care. RVO Health was created by joining teams from Red Ventures and UnitedHealth Groups Optum Health. We are focused on delivering a stronger and healthier world. RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. We offer competitive salaries and a comprehensive benefits program for full‑time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, an employee assistance program, 401(k) plan and a paid parental leave program. RVO Health is an equal opportunity employer that does not discriminate. Employment at RVO Health is based solely on merit and qualifications. We are committed to providing equal employment opportunities to qualified individuals with disabilities and will provide reasonable accommodation where appropriate. If you require a reasonable accommodation to apply or participate in the job application or interview process, please contact us.
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RVO Health is seeking a Senior Associate, Marketing Performance Analyst to help drive our mission of health and wellbeing for everyone. In this role, you will analyze and optimize marketing performance across various channels. Your insights will drive data‑driven decision‑making to elevate marketing strategies and business impact. This is an exciting new role focusing on Healthline and Healthgrades. Where Youll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in‑office schedule. Employees work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You may work remotely Mondays and Fridays if you wish. 1101 Red Ventures Dr Fort Mill, SC 29707 What Youll Do
Develop and maintain comprehensive reporting systems to track known user KPIs and metrics. Generate regular, actionable insights into channel performance, campaign effectiveness, and overall marketing impact to drive business outcomes and enhance marketing results. Monitor and analyze performance across marketing channels (website, social, email) to identify trends and optimize strategies. Collaborate with the Lifecycle Marketing team to enhance channel impact toward acquisition, engagement and revenue goals. Analyze user data to identify insights and key behaviors across their journey, using data modeling to evaluate cross‑channel performance and isolate growth opportunities and trends. Create and enhance goal setting and forecasting models to predict initiative impact and track progress toward annual goals. Design and implement metrics to measure long‑term value of known users and impact of marketing initiatives. Analyze CLV, retention, and other indicators to inform strategic decisions and optimize marketing investments for sustained growth. Utilize incrementality and holdout methodologies to measure true campaign impact. Partner with Lifecycle Marketing to design experiments to isolate effects and provide actionable insights for budget allocation. Collaborate across product, acquisition, audience development, and editorial teams to identify opportunities to drive acquisition, engagement, and revenue growth. Prepare and present detailed reports and recommendations on marketing performance to senior management and stakeholders. What Were Looking For
Relevant experience in Analytics, Statistics, or Data Science 2+ years of experience in Marketing Analytics with a track record of influencing strategy Expert proficiency with SQL; Looker experience is a plus Knowledge of standard attribution methodologies for core digital channels including website, email, and social media Experience with Python and/or R Experience with A/B test strategies, multivariate testing, and test planning Experience with incrementality and holdout methodologies Ability to align analytics with strategic business goals and influence decision‑making with data‑driven recommendations Compensation and Benefits
Starting Salary: $70,000.00 - $90,000.00 (actual salary based on geographic location, qualifications and experience) Health Insurance Coverage (medical, dental, and vision) Life Insurance Short and Long‑Term Disability Insurance Flexible Spending Accounts Paid Time Off Holiday Pay 401(k) with match Employee Assistance Program Income Protection Plans Pet Services Plans Mental Health Support Wellness Coaching HSA – Health Savings Account Gym & Fitness Center Discount Program Who We Are
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health and wellness journey. We meet people where they are in their personal health journeys and connect them with information and care. RVO Health was created by joining teams from Red Ventures and UnitedHealth Groups Optum Health. We are focused on delivering a stronger and healthier world. RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. We offer competitive salaries and a comprehensive benefits program for full‑time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, an employee assistance program, 401(k) plan and a paid parental leave program. RVO Health is an equal opportunity employer that does not discriminate. Employment at RVO Health is based solely on merit and qualifications. We are committed to providing equal employment opportunities to qualified individuals with disabilities and will provide reasonable accommodation where appropriate. If you require a reasonable accommodation to apply or participate in the job application or interview process, please contact us.
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