Flex group
Senior Manager, Lifecycle Marketing New Product Marketing New York, New York, Un
Flex group, New York, New York, us, 10261
Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s 2025 and paying rent on time should be flexible and affordable. Flex enables users to pay rent throughout the month on a schedule that fits their finances and budget. Our mission is to empower renters with flexibility over their recurring expense.
About the role
We're hiring a
Senior Manager, Lifecycle Marketing
to own and lead our CRM program, driving business growth by enhancing the customer experience and improving retention. This is a key leadership role, overseeing all transactional and lifecycle communications as we scale into new products and verticals. Your goal will be to lead and manage projects end-to-end, creating a seamless, personalized experience that ensures customers understand and successfully use Flex. This is a unique opportunity for a leader who is both a
strategic visionary and a hands-on executor . Given our stage, you'll need to roll up your sleeves and get in the weeds to drive results. What you’ll do
Define and lead CRM strategy:
You'll define strategic frameworks and champion the tech and tooling needed to create scalable, personalized customer journeys that align with business and product goals. Drive new product and lifecycle comms:
Lead strategy and development of lifecycle communication for all new verticals and product launches, with a focus on advanced segmentation and user adoption. Establish program analytics:
Define core metrics for the CRM program and individual campaigns. You'll lead reporting and analysis, transforming data into a strategic narrative that informs key business decisions and drives improvements. Manage and mentor a high-performing team:
Providing guidance on strategy, execution, and professional growth while empowering them to own and iterate on their initiatives. Collaborate cross-functionally:
Partnering with leaders across Product, Engineering, Marketing, and Compliance to ensure all communications meet business objectives and regulatory compliance. Key Qualifications
7+ years in CRM or lifecycle marketing , with 2+ years in a leadership role, preferably within a highly regulated industry. Proven success:
Demonstrated track record of building, scaling, and optimizing CRM programs with a direct focus on business-level impact and measurable ROI. Strategic and hands-on:
A skilled individual contributor who can define high-level strategy and independently drive projects to completion with an outcome-oriented mindset. Exceptional analytical skills:
Proficient at defining program-level metrics, interpreting data, and translating insights into a strategic narrative for leadership. Future-focused:
A champion of CRM technology, adept at leveraging the latest tools for scalable, efficient, and personalized campaigns. Cross-functional leader:
Ability to influence and lead diverse teams, driving alignment toward a shared vision in a fast-paced environment. This compensation is commensurate with experience and Flex\'s leveling guidelines and benchmarks. For working locations in NY/NJ/CA, the base salary pay range will be $145,000 - $164,000. This will be a Hybrid role, working 3 days a week in our NYC or SF Office. Life at Flex: We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self-aware people to grow a successful company. Our HQ is in New York City, with employees across the US, Australia, Canada and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we are proud to be an equal opportunity workplace. We offer many employee benefits. For full-time, U.S.-based employees we offer: Competitive pay 100% company-paid medical, dental, and vision 401(k) + company equity Unlimited paid time off + 13 company paid holidays Parental leave Flex Cares Program Free Flex subscription For full-time non-U.S. employees, we offer: Competitive Pay Company Equity Unlimited PTO
#J-18808-Ljbffr
Senior Manager, Lifecycle Marketing
to own and lead our CRM program, driving business growth by enhancing the customer experience and improving retention. This is a key leadership role, overseeing all transactional and lifecycle communications as we scale into new products and verticals. Your goal will be to lead and manage projects end-to-end, creating a seamless, personalized experience that ensures customers understand and successfully use Flex. This is a unique opportunity for a leader who is both a
strategic visionary and a hands-on executor . Given our stage, you'll need to roll up your sleeves and get in the weeds to drive results. What you’ll do
Define and lead CRM strategy:
You'll define strategic frameworks and champion the tech and tooling needed to create scalable, personalized customer journeys that align with business and product goals. Drive new product and lifecycle comms:
Lead strategy and development of lifecycle communication for all new verticals and product launches, with a focus on advanced segmentation and user adoption. Establish program analytics:
Define core metrics for the CRM program and individual campaigns. You'll lead reporting and analysis, transforming data into a strategic narrative that informs key business decisions and drives improvements. Manage and mentor a high-performing team:
Providing guidance on strategy, execution, and professional growth while empowering them to own and iterate on their initiatives. Collaborate cross-functionally:
Partnering with leaders across Product, Engineering, Marketing, and Compliance to ensure all communications meet business objectives and regulatory compliance. Key Qualifications
7+ years in CRM or lifecycle marketing , with 2+ years in a leadership role, preferably within a highly regulated industry. Proven success:
Demonstrated track record of building, scaling, and optimizing CRM programs with a direct focus on business-level impact and measurable ROI. Strategic and hands-on:
A skilled individual contributor who can define high-level strategy and independently drive projects to completion with an outcome-oriented mindset. Exceptional analytical skills:
Proficient at defining program-level metrics, interpreting data, and translating insights into a strategic narrative for leadership. Future-focused:
A champion of CRM technology, adept at leveraging the latest tools for scalable, efficient, and personalized campaigns. Cross-functional leader:
Ability to influence and lead diverse teams, driving alignment toward a shared vision in a fast-paced environment. This compensation is commensurate with experience and Flex\'s leveling guidelines and benchmarks. For working locations in NY/NJ/CA, the base salary pay range will be $145,000 - $164,000. This will be a Hybrid role, working 3 days a week in our NYC or SF Office. Life at Flex: We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self-aware people to grow a successful company. Our HQ is in New York City, with employees across the US, Australia, Canada and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we are proud to be an equal opportunity workplace. We offer many employee benefits. For full-time, U.S.-based employees we offer: Competitive pay 100% company-paid medical, dental, and vision 401(k) + company equity Unlimited paid time off + 13 company paid holidays Parental leave Flex Cares Program Free Flex subscription For full-time non-U.S. employees, we offer: Competitive Pay Company Equity Unlimited PTO
#J-18808-Ljbffr