Razer Inc.
Associate Director, Product Marketing (Console)
Razer Inc., Irvine, California, United States, 92713
Overview
Join to apply for the
Associate Director, Product Marketing (Console)
role at
Razer Inc. Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is
a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also
a great place to work , providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally. Responsibilities
Develop and implement comprehensive marketing plans for new products or services launches, including market research, positioning, messaging, campaign strategy, creative development, and execution. Manage marketing budgets for product categories, ensuring efficient use of resources and alignment with overall business objectives to drive revenue and market share. Collaborate with cross-functional teams, including product development, sales, and global marketing, to ensure consistent messaging and positioning of products or services in the market. Conduct competitive analysis to identify trends, opportunities, and threats in the market and develop marketing strategies to address them. Stay up-to-date on industry trends and best practices in marketing and communicate these insights to senior management. Drive thought leadership initiatives to build brand recognition and credibility among key audiences. Measure and analyze marketing performance using data analytics tools and techniques. Identify areas for process improvement and lead efforts to streamline marketing operations. Support customer events, trade shows, and other activities to showcase products or services and connect with customers. Provide guidance and mentorship to junior marketing professionals. Other duties as assigned. Qualifications
Pre-Requisites Proven experience in B2C product marketing, preferably in consumer electronics or other consumer hardline companies. Strong understanding of product marketing principles, methods, and strategies. Excellent communication, presentation, and interpersonal skills. Ability to think strategically and analytically, with a focus on achieving business goals. Experience managing complex worldwide marketing programs and working within budget constraints. Proficiency in project management methodologies and tools. Solid knowledge of digital marketing channels and tactics. Demonstrated success in building successful go-to-market strategies. Knowledge of market research techniques and tools. Education Bachelor’s degree in Marketing, Communications, Business Administration, or related field. MBA preferred. Salary
Salary Ranges (per Annum):
$113,249.00 - $188,748.00 Disclaimer: Exact compensation may vary based on skills, experience, and location. Are you game? Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Computers and Electronics Manufacturing Note: Referrals may increase your chances of interviewing. This listing includes other related postings and location notes that are not part of the core role.
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Join to apply for the
Associate Director, Product Marketing (Console)
role at
Razer Inc. Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is
a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also
a great place to work , providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally. Responsibilities
Develop and implement comprehensive marketing plans for new products or services launches, including market research, positioning, messaging, campaign strategy, creative development, and execution. Manage marketing budgets for product categories, ensuring efficient use of resources and alignment with overall business objectives to drive revenue and market share. Collaborate with cross-functional teams, including product development, sales, and global marketing, to ensure consistent messaging and positioning of products or services in the market. Conduct competitive analysis to identify trends, opportunities, and threats in the market and develop marketing strategies to address them. Stay up-to-date on industry trends and best practices in marketing and communicate these insights to senior management. Drive thought leadership initiatives to build brand recognition and credibility among key audiences. Measure and analyze marketing performance using data analytics tools and techniques. Identify areas for process improvement and lead efforts to streamline marketing operations. Support customer events, trade shows, and other activities to showcase products or services and connect with customers. Provide guidance and mentorship to junior marketing professionals. Other duties as assigned. Qualifications
Pre-Requisites Proven experience in B2C product marketing, preferably in consumer electronics or other consumer hardline companies. Strong understanding of product marketing principles, methods, and strategies. Excellent communication, presentation, and interpersonal skills. Ability to think strategically and analytically, with a focus on achieving business goals. Experience managing complex worldwide marketing programs and working within budget constraints. Proficiency in project management methodologies and tools. Solid knowledge of digital marketing channels and tactics. Demonstrated success in building successful go-to-market strategies. Knowledge of market research techniques and tools. Education Bachelor’s degree in Marketing, Communications, Business Administration, or related field. MBA preferred. Salary
Salary Ranges (per Annum):
$113,249.00 - $188,748.00 Disclaimer: Exact compensation may vary based on skills, experience, and location. Are you game? Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Computers and Electronics Manufacturing Note: Referrals may increase your chances of interviewing. This listing includes other related postings and location notes that are not part of the core role.
#J-18808-Ljbffr