OpenTable
Overview
With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our technology enables restaurants to focus on their team, guests, and bottom line, while diners discover and book the perfect restaurant for every occasion. OpenTable is seeking a highly experienced and visionary Director of Experiential Marketing to lead our strategy for how our brand shows up in brick and mortar moments and amplify those moments, digitally. This is a Director of Marketing level role responsible for a mature function with significant opportunity to elevate it. You will oversee all aspects of our B2C (diners), B2B (restaurants, specific focus on key accounts), and Partner (Uber, Visa, technology partners) events, playing a critical role in strengthening our brand, engaging our communities, and driving business growth. The team is evolving from an events focus to support thought leadership within our digital platforms (e.g., webinars or PR amplification) and is newly responsible for pitching brand partners alongside the Partnership team and connecting strategies with restaurants and key industry talent. The role requires a senior leader who is detail-oriented and capable of hands-on execution when needed, with strategic foresight to simplify complex initiatives and communicate at the executive level. You will manage up, streamline operations, handle budget scenarios, translate event goals into business impact, and inspire a high-performing team. This is a hybrid role with the expectation to work from our Norwalk, CT office 2 days per week. Key Responsibilities: Global Event Strategy & Vision: Develop and execute a comprehensive global events strategy aligned with OpenTable's marketing and business objectives across diner, restaurant, and co-marketing with industry partners. Identify new in-person opportunities to enhance brand presence, drive engagement, and generate leads. Connect brand partnership dollars to industry icons within OpenTable events and other merchandisable moments. Build digital platform for brand moments: Leverage programs like Notes from the Table and All on the Line webinar series to bring the bold voices in the industry together on our platform for storytelling, digitally and in person. Team Leadership & Development: Lead and mentor a high-performing team of event professionals; foster a culture of excellence and collaboration across Marketing, Sales and Account Management; oversee team structure and professional development. B2C Event Management: Plan and execute engaging events for OpenTable diners (experiential dining events, culinary festivals, consumer activations) to enhance brand loyalty and drive platform usage. B2B Event Management: Oversee strategy and execution of events for restaurant partners (industry conferences, webinars, workshops, product launches, hospitality summits) to support restaurant acquisition, retention, and product adoption. Partner Event Management: Develop joint event initiatives with key technology providers and other partners to leverage co-marketing opportunities and deliver shared business outcomes. Budget Management & ROI: Own the global events budget, establish KPIs and measurement frameworks, and track attribution and impact for each event category. Vendor & Agency Management and top Customer / Prospect engagement: Manage relationships with external vendors, agencies, and venues; represent the brand with prospects and customer restaurants. Cross-Functional Collaboration: Partner across Marketing, Sales/Account Management, Product, PR, and Legal; provide updates on event strategy and performance to executive leadership. Brand & Messaging Consistency: Ensure events reflect OpenTable's brand identity and key messaging. Industry Trends & Innovation: Stay current with industry trends and technologies; identify innovative approaches to enhance event effectiveness and attendee experience; identify opportunities for newsjacking and participate in industry conversations with our chefs. Problem Solving & Adaptability: Demonstrate strong problem-solving and adaptability in a fast-paced environment. Qualifications: 10+ years of progressive experience in event marketing, with at least 5 years in a senior leadership role overseeing a global or multi-faceted events function. Proven track record of planning, executing, and measuring a wide range of events (large-scale conferences, experiential activations, B2B summits, partner events). Ability to pitch strategies to Brands and co-create experiences for target audiences; ability to work with influential industry icons and sell events and activations to them. Experience managing both B2C and B2B event portfolios. Exceptional leadership and team management skills; ability to motivate, develop, and retain top talent. Strong financial acumen and experience managing significant event budgets with focus on ROI. Excellent communication, presentation, and interpersonal skills; ability to articulate complex ideas to diverse audiences including executive leadership. Proven ability to manage up with strategic recommendations and updates to senior executives. Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment. Strategic thinker with a bias for action and creative problem-solving. Experience in the technology, hospitality, or online marketplace industries is a plus. Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master’s degree preferred. Ability to travel as required for events and meetings (domestic and international). Why Join OpenTable? This is an incredible opportunity to shape the future of events at a globally recognized brand. You will lead a talented team, drive significant impact, and work alongside passionate individuals dedicated to connecting diners with incredible dining experiences. We offer a dynamic work environment, competitive compensation, and excellent benefits. To Apply: Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. Benefits and Perks: Work from (almost) anywhere for up to 20 days per year Focus on mental health and well-being: Company-paid therapy sessions through SpringHealth; Company-paid Headspace subscription; Annual company-wide week off Paid parental leave Generous paid vacation + time off for your birthday Development Dollars; Leadership development; Access to thousands of on-demand e-learnings Travel Discounts Employee Resource Groups There are a variety of factors that go into determining a salary range; for United States-based role, the range is $180,000-200,000. This role is eligible for an annual bonus and equity grant. OpenTable is committed to a global and dynamic work environment with a schedule tailored to a global workforce. Some responsibilities may require outside regular hours to collaborate with international colleagues and partner restaurants; OpenTable complies with local laws and regulations. Inclusion
We’re committed to a workplace where everyone belongs. If you need adjustments during the application or interview process, or on the job, please reach out to your recruiter for accommodations. #LI-BG1
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With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our technology enables restaurants to focus on their team, guests, and bottom line, while diners discover and book the perfect restaurant for every occasion. OpenTable is seeking a highly experienced and visionary Director of Experiential Marketing to lead our strategy for how our brand shows up in brick and mortar moments and amplify those moments, digitally. This is a Director of Marketing level role responsible for a mature function with significant opportunity to elevate it. You will oversee all aspects of our B2C (diners), B2B (restaurants, specific focus on key accounts), and Partner (Uber, Visa, technology partners) events, playing a critical role in strengthening our brand, engaging our communities, and driving business growth. The team is evolving from an events focus to support thought leadership within our digital platforms (e.g., webinars or PR amplification) and is newly responsible for pitching brand partners alongside the Partnership team and connecting strategies with restaurants and key industry talent. The role requires a senior leader who is detail-oriented and capable of hands-on execution when needed, with strategic foresight to simplify complex initiatives and communicate at the executive level. You will manage up, streamline operations, handle budget scenarios, translate event goals into business impact, and inspire a high-performing team. This is a hybrid role with the expectation to work from our Norwalk, CT office 2 days per week. Key Responsibilities: Global Event Strategy & Vision: Develop and execute a comprehensive global events strategy aligned with OpenTable's marketing and business objectives across diner, restaurant, and co-marketing with industry partners. Identify new in-person opportunities to enhance brand presence, drive engagement, and generate leads. Connect brand partnership dollars to industry icons within OpenTable events and other merchandisable moments. Build digital platform for brand moments: Leverage programs like Notes from the Table and All on the Line webinar series to bring the bold voices in the industry together on our platform for storytelling, digitally and in person. Team Leadership & Development: Lead and mentor a high-performing team of event professionals; foster a culture of excellence and collaboration across Marketing, Sales and Account Management; oversee team structure and professional development. B2C Event Management: Plan and execute engaging events for OpenTable diners (experiential dining events, culinary festivals, consumer activations) to enhance brand loyalty and drive platform usage. B2B Event Management: Oversee strategy and execution of events for restaurant partners (industry conferences, webinars, workshops, product launches, hospitality summits) to support restaurant acquisition, retention, and product adoption. Partner Event Management: Develop joint event initiatives with key technology providers and other partners to leverage co-marketing opportunities and deliver shared business outcomes. Budget Management & ROI: Own the global events budget, establish KPIs and measurement frameworks, and track attribution and impact for each event category. Vendor & Agency Management and top Customer / Prospect engagement: Manage relationships with external vendors, agencies, and venues; represent the brand with prospects and customer restaurants. Cross-Functional Collaboration: Partner across Marketing, Sales/Account Management, Product, PR, and Legal; provide updates on event strategy and performance to executive leadership. Brand & Messaging Consistency: Ensure events reflect OpenTable's brand identity and key messaging. Industry Trends & Innovation: Stay current with industry trends and technologies; identify innovative approaches to enhance event effectiveness and attendee experience; identify opportunities for newsjacking and participate in industry conversations with our chefs. Problem Solving & Adaptability: Demonstrate strong problem-solving and adaptability in a fast-paced environment. Qualifications: 10+ years of progressive experience in event marketing, with at least 5 years in a senior leadership role overseeing a global or multi-faceted events function. Proven track record of planning, executing, and measuring a wide range of events (large-scale conferences, experiential activations, B2B summits, partner events). Ability to pitch strategies to Brands and co-create experiences for target audiences; ability to work with influential industry icons and sell events and activations to them. Experience managing both B2C and B2B event portfolios. Exceptional leadership and team management skills; ability to motivate, develop, and retain top talent. Strong financial acumen and experience managing significant event budgets with focus on ROI. Excellent communication, presentation, and interpersonal skills; ability to articulate complex ideas to diverse audiences including executive leadership. Proven ability to manage up with strategic recommendations and updates to senior executives. Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment. Strategic thinker with a bias for action and creative problem-solving. Experience in the technology, hospitality, or online marketplace industries is a plus. Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master’s degree preferred. Ability to travel as required for events and meetings (domestic and international). Why Join OpenTable? This is an incredible opportunity to shape the future of events at a globally recognized brand. You will lead a talented team, drive significant impact, and work alongside passionate individuals dedicated to connecting diners with incredible dining experiences. We offer a dynamic work environment, competitive compensation, and excellent benefits. To Apply: Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. Benefits and Perks: Work from (almost) anywhere for up to 20 days per year Focus on mental health and well-being: Company-paid therapy sessions through SpringHealth; Company-paid Headspace subscription; Annual company-wide week off Paid parental leave Generous paid vacation + time off for your birthday Development Dollars; Leadership development; Access to thousands of on-demand e-learnings Travel Discounts Employee Resource Groups There are a variety of factors that go into determining a salary range; for United States-based role, the range is $180,000-200,000. This role is eligible for an annual bonus and equity grant. OpenTable is committed to a global and dynamic work environment with a schedule tailored to a global workforce. Some responsibilities may require outside regular hours to collaborate with international colleagues and partner restaurants; OpenTable complies with local laws and regulations. Inclusion
We’re committed to a workplace where everyone belongs. If you need adjustments during the application or interview process, or on the job, please reach out to your recruiter for accommodations. #LI-BG1
#J-18808-Ljbffr