Nysonian Inc.
Director of Paid Media (Full-Time, In-House)
This range is provided by Nysonian Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $170,000.00/yr - $200,000.00/yr
Overview We’re hiring a full-time Director of Paid Media to lead paid media strategy across our portfolio, optimize acquisition efforts, and deliver measurable results that drive growth. This role is not freelance or agency-based. You will oversee day-to-day campaign execution and operations across large spend levels in DTC.
What You’ll Do
Oversee and manage day-to-day paid media budget allocation ($500K+/day), ensuring efficient spend and maximum ROI
Develop attribution insights across channels to guide budget allocation and channel strategy
Lead and mentor a team of senior media buyers, providing guidance and ensuring high-performance execution
Stay hands-on in platform operations (social, search, video/display) to drive campaign success and lead by expertise
Deliver actionable insights to the executive team on channel performance, audience behavior, and ad efficiency
Partner with creative, web, and analytics teams to build scalable, highly efficient funnels
What We’re Looking For
7+ years of experience in paid media strategy and execution with proven multi-channel results
3+ years of management experience leading media buyers or paid media specialists
Demonstrated success scaling 8-figure ad accounts while maintaining efficiency and growth
Hands-on expertise with Meta Ads Manager, Google Ads, YouTube, Shopping/PMax, and TikTok
Proficiency with attribution and incrementality platforms (Triple Whale, Northbeam, Rockerbox, Haus)
Exceptional analytical skills; data-driven approach to optimization
Strong problem-solving ability to diagnose performance issues and implement actionable solutions
Operates like the CEO of their domain while communicating effectively with stakeholders
Experience in a startup or hypergrowth DTC environment
Experience with subscription or recurring revenue models
What We Care About Autonomy: We value initiative, clear communication, and delivering results. Growth: We embrace challenges and rapid learning. Community: We support each other professionally and personally.
Compensation & Benefits
Highly competitive salary ($170K–$200K depending on experience)
Performance-based bonus tied to portfolio growth
Comprehensive benefits for you and your family
Generous PTO
Wellness, balance, and growth-focused perks
Clear path to VP-level as we continue to scale globally
Company Overview Nysonian exists to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. Our portfolio includes luxury travel, fitness, and wellness brands, built with a full-stack D2C platform and growing tech team.
NOBL Travel
— the fastest-growing luggage brand, redefining modern travel
FLO Pilates
— the world’s leading Pilates brand, bringing practice into homes
REDGE Fit
— at-home strength training for broad accessibility
With $150M+ in revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we’re just getting started and offer a chance to shape brands for the next decade.
Location: Miami HQ with opportunities to collaborate globally.
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This range is provided by Nysonian Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $170,000.00/yr - $200,000.00/yr
Overview We’re hiring a full-time Director of Paid Media to lead paid media strategy across our portfolio, optimize acquisition efforts, and deliver measurable results that drive growth. This role is not freelance or agency-based. You will oversee day-to-day campaign execution and operations across large spend levels in DTC.
What You’ll Do
Oversee and manage day-to-day paid media budget allocation ($500K+/day), ensuring efficient spend and maximum ROI
Develop attribution insights across channels to guide budget allocation and channel strategy
Lead and mentor a team of senior media buyers, providing guidance and ensuring high-performance execution
Stay hands-on in platform operations (social, search, video/display) to drive campaign success and lead by expertise
Deliver actionable insights to the executive team on channel performance, audience behavior, and ad efficiency
Partner with creative, web, and analytics teams to build scalable, highly efficient funnels
What We’re Looking For
7+ years of experience in paid media strategy and execution with proven multi-channel results
3+ years of management experience leading media buyers or paid media specialists
Demonstrated success scaling 8-figure ad accounts while maintaining efficiency and growth
Hands-on expertise with Meta Ads Manager, Google Ads, YouTube, Shopping/PMax, and TikTok
Proficiency with attribution and incrementality platforms (Triple Whale, Northbeam, Rockerbox, Haus)
Exceptional analytical skills; data-driven approach to optimization
Strong problem-solving ability to diagnose performance issues and implement actionable solutions
Operates like the CEO of their domain while communicating effectively with stakeholders
Experience in a startup or hypergrowth DTC environment
Experience with subscription or recurring revenue models
What We Care About Autonomy: We value initiative, clear communication, and delivering results. Growth: We embrace challenges and rapid learning. Community: We support each other professionally and personally.
Compensation & Benefits
Highly competitive salary ($170K–$200K depending on experience)
Performance-based bonus tied to portfolio growth
Comprehensive benefits for you and your family
Generous PTO
Wellness, balance, and growth-focused perks
Clear path to VP-level as we continue to scale globally
Company Overview Nysonian exists to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. Our portfolio includes luxury travel, fitness, and wellness brands, built with a full-stack D2C platform and growing tech team.
NOBL Travel
— the fastest-growing luggage brand, redefining modern travel
FLO Pilates
— the world’s leading Pilates brand, bringing practice into homes
REDGE Fit
— at-home strength training for broad accessibility
With $150M+ in revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we’re just getting started and offer a chance to shape brands for the next decade.
Location: Miami HQ with opportunities to collaborate globally.
#J-18808-Ljbffr