Mediabistro
Overview
Our ProductHeadquartered out of Denver, CO, Spekit is transforming how B2B revenue teams learn, work, and grow. We're building the next-generation enablement platform for the AI era, delivering just-in-time, personalized enablement, and relevant guidance directly within the daily workflows of sales, customer success, and other crucial revenue teams. Our AI-powered solution empowers companies like Southwest Airlines, Uber Freight, and ZoomInfo to close more deals, accelerate rep ramp times, and ultimately boost revenue by ensuring their people always have the information they need, precisely when they need it. Say goodbye to information overload and hello to Simple, yet Spektacular performance.
About the Role The Head of Marketing at Spekit is a strategic, hands-on leader who blends visionary thinking with data-driven execution. This role requires someone who can effectively lead and inspire teams to achieve their best work in a lean environment. Reporting to the President & COO, Seth McGuire, you’ll own the full marketing funnel from demand creation to lead capture, and will champion the integration of AI and analytics into every aspect of marketing. You will deeply understand the business, market dynamics, and evolving B2B buyer behaviors to drive innovative growth strategies that align tightly with sales and product. At Spekit’s current scale, this role requires a hands-on, entrepreneurial mindset to build and scale marketing operations, ensuring every investment fuels effective, innovative campaigns.
What You’ll Love Working Here We move fast, challenge the status quo, and expect you to bring serious drive and ownership to the table. We value bold ideas, a learning mindset, and a culture that’s as fun as it is focused. If you thrive on turning data into strategy, leading teams to punch above their weight, and making an impact from day one, we encourage you to read on.
We cannot consider candidates outside of the US who wish to work remotely, or who need sponsorship to work in the US.
Responsibilities
Strategic Vision and Storytelling
Develop and execute holistic marketing strategies that align with Spekit's objectives and competitive environment.
Understand evolving market dynamics, B2B buyer behavior, and the competitive landscape to drive innovative growth.
Weave a consistent story across all marketing efforts with strong brand messaging and compelling content; experience with challenger demand and category creation is valued.
Maintain deep understanding of ideal customer personas, pain points, and self-serve B2B journeys to tailor tactics.
Position Spekit as a thought leader with a robust content strategy (blogs, white papers, webinars, podcasts, social media, interactive content) and ensure brand consistency across channels.
Data Fluency & Analytics
Lead data-driven decision making by analyzing CRM, web analytics, campaign performance, and intent data to measure marketing impact and ROI.
Build and maintain comprehensive marketing dashboards and present insights to the leadership team.
Foster a culture of experimentation with rapid tests and scaling what works.
AI & Technology Integration
Advance the use of AI in marketing to enhance personalization, predictive lead scoring, content generation, and campaign optimization.
Balance innovation with ethical data use and privacy compliance.
Demand Generation
Generate awareness and thought leadership while targeting demand capture to deliver high-quality MQLs and SQLs.
Optimize organic and paid channels to maximize reach and lead quality; explore trends and unconventional channels.
Collaborate with sales to create content, tools, and insights that accelerate pipeline and revenue growth.
Lead brand-aligned events to build equity and immediate demand.
Cross-Functional Collaboration & Leadership
Build, mentor, and scale a high-performing marketing team aligned around growth and learning.
Partner with sales, product, customer success, and executives to ensure marketing supports company goals.
Communicate vision, strategy, and results with confidence and transparency.
Who You Are
Proven success as a Head of Marketing or senior marketing leader in B2B SaaS, ideally in competitive, fast-growing markets.
Deep business acumen and strategic thinking with a growth mindset; capable of disrupting and defining categories.
Master storyteller and content strategist with experience leading challenger positioning across multi-format, multi-channel programs.
Curious, scrappy, resourceful, and comfortable with experimentation and rapid iteration.
Data-obsessed with the ability to use funnel-wide metrics to guide decisions and optimize campaigns.
Proficiency with AI marketing technologies and ethical data usage.
Expertise in demand generation, lead quality management, and close collaboration with sales.
Exceptional leadership and communication skills with a track record of building high-performing teams.
Resilient and adaptable under ambiguity and resource constraints.
Strong budget management skills with demonstrated ability to measure and optimize ROI.
Compensation & Benefits Salary: $245,000 - $285,000 a year. Exact compensation will vary based on location and relevant experience. The listed range reflects a combination of base salary and annual variable compensation. We’ve got you covered:
100% paid employee Medical, Dental, Vision, and Basic & Optional Life Insurance. Benefits begin on your first day.
Family coverage, including flexible spending accounts.
Meaningful equity; stock options granted to every employee.
Flexible PTO policy; Hybrid work environment in Denver, CO with options to work from home.
Catered office lunches, 10 paid holidays, sick leave, and a 1-week year-end company shutdown.
Paid parental leave and a Learning & Development stipend for opportunities you choose.
The chance to help build from the ground up. Our culture emphasizes the values Yoke, Own it, Keep It Simple Yet Spektacular, Enjoy the Journey, and Drive.
About the Team Spekit champions diversity and inclusion in technology and the workplace. With two female founders, Spekit commits to elevating underrepresented minorities in technology through partnerships and scholarships. If this sounds like the right place for you, we’d love to chat!
#J-18808-Ljbffr
About the Role The Head of Marketing at Spekit is a strategic, hands-on leader who blends visionary thinking with data-driven execution. This role requires someone who can effectively lead and inspire teams to achieve their best work in a lean environment. Reporting to the President & COO, Seth McGuire, you’ll own the full marketing funnel from demand creation to lead capture, and will champion the integration of AI and analytics into every aspect of marketing. You will deeply understand the business, market dynamics, and evolving B2B buyer behaviors to drive innovative growth strategies that align tightly with sales and product. At Spekit’s current scale, this role requires a hands-on, entrepreneurial mindset to build and scale marketing operations, ensuring every investment fuels effective, innovative campaigns.
What You’ll Love Working Here We move fast, challenge the status quo, and expect you to bring serious drive and ownership to the table. We value bold ideas, a learning mindset, and a culture that’s as fun as it is focused. If you thrive on turning data into strategy, leading teams to punch above their weight, and making an impact from day one, we encourage you to read on.
We cannot consider candidates outside of the US who wish to work remotely, or who need sponsorship to work in the US.
Responsibilities
Strategic Vision and Storytelling
Develop and execute holistic marketing strategies that align with Spekit's objectives and competitive environment.
Understand evolving market dynamics, B2B buyer behavior, and the competitive landscape to drive innovative growth.
Weave a consistent story across all marketing efforts with strong brand messaging and compelling content; experience with challenger demand and category creation is valued.
Maintain deep understanding of ideal customer personas, pain points, and self-serve B2B journeys to tailor tactics.
Position Spekit as a thought leader with a robust content strategy (blogs, white papers, webinars, podcasts, social media, interactive content) and ensure brand consistency across channels.
Data Fluency & Analytics
Lead data-driven decision making by analyzing CRM, web analytics, campaign performance, and intent data to measure marketing impact and ROI.
Build and maintain comprehensive marketing dashboards and present insights to the leadership team.
Foster a culture of experimentation with rapid tests and scaling what works.
AI & Technology Integration
Advance the use of AI in marketing to enhance personalization, predictive lead scoring, content generation, and campaign optimization.
Balance innovation with ethical data use and privacy compliance.
Demand Generation
Generate awareness and thought leadership while targeting demand capture to deliver high-quality MQLs and SQLs.
Optimize organic and paid channels to maximize reach and lead quality; explore trends and unconventional channels.
Collaborate with sales to create content, tools, and insights that accelerate pipeline and revenue growth.
Lead brand-aligned events to build equity and immediate demand.
Cross-Functional Collaboration & Leadership
Build, mentor, and scale a high-performing marketing team aligned around growth and learning.
Partner with sales, product, customer success, and executives to ensure marketing supports company goals.
Communicate vision, strategy, and results with confidence and transparency.
Who You Are
Proven success as a Head of Marketing or senior marketing leader in B2B SaaS, ideally in competitive, fast-growing markets.
Deep business acumen and strategic thinking with a growth mindset; capable of disrupting and defining categories.
Master storyteller and content strategist with experience leading challenger positioning across multi-format, multi-channel programs.
Curious, scrappy, resourceful, and comfortable with experimentation and rapid iteration.
Data-obsessed with the ability to use funnel-wide metrics to guide decisions and optimize campaigns.
Proficiency with AI marketing technologies and ethical data usage.
Expertise in demand generation, lead quality management, and close collaboration with sales.
Exceptional leadership and communication skills with a track record of building high-performing teams.
Resilient and adaptable under ambiguity and resource constraints.
Strong budget management skills with demonstrated ability to measure and optimize ROI.
Compensation & Benefits Salary: $245,000 - $285,000 a year. Exact compensation will vary based on location and relevant experience. The listed range reflects a combination of base salary and annual variable compensation. We’ve got you covered:
100% paid employee Medical, Dental, Vision, and Basic & Optional Life Insurance. Benefits begin on your first day.
Family coverage, including flexible spending accounts.
Meaningful equity; stock options granted to every employee.
Flexible PTO policy; Hybrid work environment in Denver, CO with options to work from home.
Catered office lunches, 10 paid holidays, sick leave, and a 1-week year-end company shutdown.
Paid parental leave and a Learning & Development stipend for opportunities you choose.
The chance to help build from the ground up. Our culture emphasizes the values Yoke, Own it, Keep It Simple Yet Spektacular, Enjoy the Journey, and Drive.
About the Team Spekit champions diversity and inclusion in technology and the workplace. With two female founders, Spekit commits to elevating underrepresented minorities in technology through partnerships and scholarships. If this sounds like the right place for you, we’d love to chat!
#J-18808-Ljbffr