Social Media Manager

Overview

Girls Preparatory School (GPS) provides a college preparatory program for approximately 500 girls in grades 612, supported by a team of about 130 faculty and staff. GPS emphasizes healthy connections and relationships, a culture where each girl is known, heard, and empowered to use her voice, and a commitment to belonging that supports growth in mind, body, and spirit. Faculty and staff are expected to understand and embody the school's mission, vision, values, and tenets of excellence.

To Apply: Interested candidates should submit a single PDF document with the following included:

• CV/Resume & 3 Professional References
• Cover letter that details your interest in the role and qualifications for the position
• Please include in your cover letter 3 links to independent school social media accounts that you believe effectively capture the brand and culture of the school in a compelling way, and briefly explain how you believe each school achieves this.
• A link to a portfolio of your work or links to accounts you manage presently.

Position Summary

Girls Preparatory School seeks a strategic and creative Social Media Manager to develop, execute, and manage the schools social media presence across platforms. As a key member of the Marketing and Communications team, this individual will shape the digital voice of GPS through compelling, mission-driven storytelling that reflects the school's values and elevates its people, programs, and purpose.

This role requires a nimble communicator who understands the power of social media to build community, foster engagement, and amplify the GPS brand to internal and external audiences. The ideal candidate has a keen eye for detail, thrives in a fast-paced, collaborative environment, and brings both strategic vision and hands-on execution to the school's evolving digital storytelling efforts.

This is a 12-month, full-time position and is eligible for benefits. Occasional evening and weekend duties will be required.

Duties and Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with the GPS mission, brand, and strategic priorities;
• Manage day-to-day posting, monitoring, and engagement across all platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms as needed);
• Create and curate timely, engaging, and visually compelling content that celebrates GPS student life, culture, academic programs, traditions, alumnae, faculty excellence, and institutional milestones;
• Partner with Admission, Advancement, athletics, arts, and academic departments to develop targeted campaigns and content that inspire connection and drive engagement;
• Collaborate with the Director of Creative Strategy to capture, edit, and share photo and video content for social use;
• Maintain a dynamic content calendar that integrates evergreen posts, seasonal campaigns, and organic coverage;
• Monitor platform analytics and performance to evaluate effectiveness and guide decision-making;
• Regularly report metrics and insights to the Director of Marketing & Communications;
• Stay current on social media trends, tools, algorithms, and best practices relevant to educational institutions and Gen Z audiences;
• Ensure all content is consistent with the schools brand standards, professionalism, tone, and mission;
• Serve as the schools social media voice during crisis or urgent communications, working in close coordination with school leadership as needed;
• Attend and capture key school events (including occasional evenings and weekends) to share the GPS experience in real time; and
• Support faculty, staff, and student leaders in appropriate and effective social media usage and representation.

Qualifications

• Bachelors degree required; significant coursework or a degree in communications, marketing, journalism, media studies, or a related field is preferred;
• Minimum 2 years of professional experience managing social media for an organization; experience in a school or nonprofit setting is a plus;
• Demonstrated expertise in developing, scheduling, and publishing content across major platforms;
• Strong writing and editing skills with a creative and concise voice tailored for digital audiences;
• Proficiency with visual content tools such as Canva, Adobe Creative Suite, or similar platforms;
• Familiarity with content performance metrics and social media analytics tools;
• Understanding of brand management and content strategy;
• Collaborative mindset with excellent interpersonal skills and a strong appreciation for the mission of GPS;
• Ability to manage multiple projects and deadlines while maintaining attention to detail; and
• Experience with web content management systems (e.g., Finalsite) and scheduling tools (e.g., Basecamp, Monday, Blackbaud) is helpful but not required.

It is the Schools policy to provide equal employment opportunity to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, or disability or any other characteristic protected under federal, state, or local anti-discrimination laws. It is the intent and resolve of the School to comply with the letter and the spirit of the law in the implementation of all facets of equal opportunity. The Schools equal employment opportunity practices extend to recruitment, hiring, selection, compensation, benefits, transfer, promotion, training, discipline, and all other terms, conditions, and privileges of employment.

All employees are responsible for complying with the School's equal employment opportunity policy.