Adams Publishing Group LLC
Adams Publishing Group LLC is hiring: Advertising Director in Aitkin
Adams Publishing Group LLC, Aitkin, MN, US
NOW HIRING ADVERTISING DIRECTOR
EDUCATION/EXPERIENCE:
- Bachelor's degree or higher in business, marketing, journalism, communications, or related field preferred.
- Minimum of three to five years’ related management experience.
- Proven ability to meet revenue goals.
- Ability to relate well with clients and business leaders and collaborate with co-workers.
- Strong interpersonal skills and the ability to present research and proposals clearly.
- Excellent communication skills, both written and verbal.
- Excellent digital skills, including but not limited to social media, digital analytics and understanding of digital market trends.
- Hands-on media sales training experience.
- History of consultative selling approach across print and digital platforms.
- Candidate should be proficient with Microsoft office suite
- Achievement of monthly and annual departmental revenue and expense goals.
- Planning and executing creative ideas and sales strategies for events and promotions, print and digital advertising campaigns. * Maintaining a thorough understanding of competitive media, market research and market share growth opportunities.
- Continual learning of digital advertising capabilities and the digital landscape.
- Leading, motivating and training local sales representatives.
- Evaluating local sales representative's performance to budget achievement, account development, client services and team interaction.
- Attending related community and business meetings and events to meet and engage with key stakeholders and decision makers.
- Building strong relationships and executing presentations with accounts.
- Maximizing sales opportunities with active and new business accounts.
- Directly assist local sales representatives in new business development.
- Conducting weekly sales meetings and 1-1 meetings with each direct report.
- Assisting with sales proposals and client presentations.
- Accountability for maintaining department records on a regular basis. This includes documentation of successful results and/or attempted effort for special emphasis selling projects assigned.
- Assisting local sales representatives with negotiating contracts and ensuring terms and conditions are met.
- Monitoring and analyzing competitive advertising rates. Recommending adjustments to rating strategies to remain competitive in the marketplace.
- Monitor competitive print and digital media for trends, ideas, threats, and opportunities. Implement short-term and long-term strategies from findings.
- Analyze workflow and make recommendations to streamline operations to create the best experience for internal and external customers.
- Manage account executive and account coordinator sales activity and key performance indicators.
- Participate in regional Group management meetings.
- Perform other duties as assigned by management
KNOWLEDGE/SKILLS/ABILITIES:
- The ability to work in a team environment is essential.
- The ability and skill to effectively communicate and interact personally or electronically with team members, customers, clients, and other employees of the organization in a professional and courteous manner is essential.
- Ability to read, write, analyze, and interpret specific marketing and advertising material, market data, general business periodicals, applicable regulations, and procedures.
- Knowledge of general financial accounting, budget expenditures and forecasting is critical in determining rates and calculating figures.
- Ability to apply logical thinking in solving practical problems, collecting data, and establishing facts while drawing valid conclusions in situations where only limited.
BENEFITS INCLUDE:
- Competitive medical, dental and vision insurance
- Company-paid disability and term life insurance
- Generous PTO policy with PTO accrual beginning on the first day of employment * Company-paid holidays
- 401(k) plan with discretionary matching
- 3 Float Holidays per year
- 2 Volunteer days per year
- Must reside in the designated market area.