Veterans Staffing is hiring: Social Media Strategist in Columbus

Social Media Strategist

Reports To: Chief Marketing Officer

Supervises: None

Status: Exempt

Objective

The Social Media Strategist is a creative, strategic, and results-oriented professional responsible for developing, executing, and optimizing KEMBA's social media presence across platforms. This individual will manage daily content planning, publishing, and engagement; track performance and analytics; and collaborate with internal teams and external partners to ensure that KEMBA's brand voice is consistent, relevant, and engaging. The Social Media Strategist plays a key role in elevating brand awareness, driving member engagement, supporting product campaigns, and enhancing KEMBA's reputation in Central Ohio.

Duties and Responsibilities

• Develops and executes KEMBA's social media strategy aligned with organizational goals and marketing campaigns
• Plans, creates, and publishes content across platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.)
• Maintains consistent brand voice, visual standards, and messaging across all channels.
• Produces engaging multimedia content (graphics, short videos, reels, stories, photography)
• Writes, edits, and proofreads captions, posts, and ads with strong attention to accuracy, clarity, and tone
• Monitors daily activity on social channels; responds promptly and professionally to member questions, comments, and messages
• Engages with community partners, influencers, and relevant organizations to build positive brand reputation
• Identifies and escalates reputational risks, member concerns, or compliance issues in a timely manner
• Strategizes, develops and launches campaigns that support deposit growth, lending, brand awareness, and member engagement
• Collaborates with internal departments (e.g. Sales, Lending, HR) to promote initiatives such as branch openings, financial education, recruitment, and community events
• Manages paid social campaigns, boosting, and audience targeting
• Tracks, analyzes, and reports on social media performance using platform analytics, internal data and third-party tools.
• Provides regular insights and recommendations for content optimization and audience growth
• Benchmarks against competitors and monitors industry trends to identify opportunities
• Ensures all content adheres to compliance and regulatory requirements
• Upholds KEMBA's brand standards in all creative outputs
• Supports marketing compliance reviews related to social media advertising
• Supports broader marketing team initiatives, including events, sponsorships, and community partnerships, with live social media coverage
• Provides training or guidance to associates on personal/professional use of social media as needed
• Actively participates in marketing team meetings and cross-departmental collaborations.
• Performs all duties in a manner that is fully compliant with applicable industry regulations as well as KEMBA policy and procedures
• Develops an understanding of Credit Union history, philosophy, organization, policies, and operational procedures
• On a self-direct basis, continues to improve individual level of competency through training and certification on established educational programs
• Relates to others beyond giving and receiving instructions:
• Communicates with coworkers or peers without exhibiting behavioral extremes
• Performs work activities requiring negotiating, instructing, supervising, persuading, or speaking with others
• Responds appropriately to feedback
• Executes other duties and participates in special projects as assigned