Get AI-powered advice on this job and more exclusive features.
This range is provided by ROCKCREST. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$50.00/hr - $65.00/hr
Overview
We’re looking for a strategic and execution-oriented Head of Marketing to lead all facets of marketing and sales enablement. You’ll develop the annual marketing strategy and manage hands-on execution with support from a small team, contractors, and agency partners. This role blends content, demand generation, performance marketing, and technology to drive business development, booked calls, and bottom-line revenue.
This is a senior role, reporting directly to the CEO, with the opportunity to lead our growth function end-to-end — from brand to lead to customer.
Core Responsibilities
Strategic Leadership & Planning
- Own annual and quarterly marketing plans tied directly to company growth goals.
- Create and manage the marketing budget, including forecasting, ROI tracking, and cost-benefit analysis.
- Manage and mentor a part-time Content Manager and other contractors (ads, video, design, etc.).
- Drive cross-functional collaboration with Sales and Executive teams.
- Research and implement emerging marketing and sales technologies.
- Identify new customer segments and develop strategies to reach them.
Sales Enablement & Business Development
- Develop sales collateral, pitch decks, case studies, and playbooks for the sales team.
- Align closely with sales to improve lead quality, conversion, and close rates.
- Leverage tools like LinkedIn Sales Navigator and automation to enhance outbound strategies.
- Build scalable lead generation campaigns designed to get prospects to book meetings.
- Implement modern, non-intrusive selling strategies (social media selling > cold calls).
- Support outreach and inbound strategies that drive sales-qualified leads.
Campaign Execution & Optimization
- Oversee multi-channel campaigns across Google Ads, LinkedIn Ads, organic social, and email.
- Use video, blog, and landing page content to build trust, engage prospects, and convert.
- Run paid advertising and retargeting campaigns with agencies and in-house team.
- Build full-funnel marketing programs (awareness through conversion).
- Own performance marketing strategy and oversee day-to-day execution and testing.
Reporting & Metrics
- Create dashboards and reports that tie marketing activity to booked meetings and revenue.
- Analyze and improve campaign performance (clicks, conversion, MQLs, SQLs, ROI).
- Track lead sources and full lifecycle attribution using analytics tools.
- Regularly present actionable insights to leadership.
Tools & Technologies
- Wix, ActiveCampaign, Google Ads, LinkedIn Ads, Descript, Canva, Trello, Calendly, YouTube, Google Analytics, Google Drive, CloudHQ, LinkedIn Sales Navigator, and automation tools (e.g., Zapier or similar).
Qualifications
- 7+ years of experience in B2B marketing, preferably in HR tech, HCM, recruiting, or SaaS.
- Proven ability to drive measurable lead generation and revenue impact.
- Deep knowledge of B2B buyer journeys, funnel management, and digital lead generation.
- Strong understanding of sales processes, CRM tools, and how marketing feeds sales.
- Experience managing external vendors and internal contributors.
- Clear communicator with strong writing and leadership presence.
- Passion for trying new tools and tracking industry trends.
- Bonus: Experience with partner marketing, reseller programs, or channel enablement.