Director of Marketing Job at Terra Labor Group in Houston

Salary: $75,000.00

Job Summary
We are seeking a dynamic and experienced Director of Marketing to lead our marketing team and drive our brand's growth. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that enhance our market presence and engage our target audience. This role requires a blend of creativity, analytical skills, and leadership to effectively manage various marketing channels and initiatives.

Duties

• Develop and implement innovative marketing strategies to promote products and services.
• Oversee digital marketing efforts, including email marketing, content marketing, and social media campaigns.
• Manage performance marketing initiatives to optimize advertising spend and maximize ROI.
• Utilize analytics tools to track campaign performance, gather insights, and make data-driven decisions.
• Collaborate with cross-functional teams to ensure cohesive messaging across all platforms.
• Lead the creation of engaging content for various channels, including websites, blogs, and print advertising.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Stay current with industry trends and emerging technologies to keep the company at the forefront of marketing practices.

Skills

• Proven experience in digital marketing strategies, including email marketing and content marketing.
• Strong understanding of HTML for effective communication with web development teams.
• Expertise in performance marketing techniques and analytics for measuring success.
• Familiarity with print advertising strategies and their integration into overall campaigns.
• Proficient in using marketing automation platforms to enhance customer engagement.
• Excellent communication skills with the ability to lead a team effectively.
• Strong analytical mindset with a focus on data-driven decision-making.
• Experience in social media marketing, with a track record of successful campaigns.