Field Marketing Manager Job at DetraPel in Charlotte

Fast-growing Charlotte-based venture-backed advanced materials manufacturer of protective coatings is looking for outgoing and hardworking people to add to its team. Previously featured on ABC’s Shark Tank, DetraPel manufactures non-toxic, PFAS-free functional barrier coatings for industrial and consumer applications in Textiles, Paper & Food Packaging, and Contract Aerosol Manufacturing.

The Field Marketing Manager role is a full-time, in-person position responsible for the end-to-end strategy, coordination, and execution of DetraPel’s events, account-based marketing initiatives, and trade-show programs, including conference selection, on-site logistics, customer activations, and on-site ABM campaigns. You’ll partner with leadership, sales, and marketing teams to negotiate vendor contracts, design immersive brand experiences, capture and nurture leads, and drive ROI through data-driven analysis and continuous improvement.

This position offers autonomy to own integrated event calendars, develop multi-channel ABM outreach, innovate on-site presence beyond the show floor, lead post-event debriefs, and refine strategies to maximize impact and growth across all DetraPel’s brands.

$85,000 - $120,000 yearly

Your Day To Day: 

Event & Conference Strategy & Selection (20%)

• Own conference schedule selection; evaluate fit, ROI, and align with leadership and sales priorities
• Work with sales and leadership to define key business objectives for each event
• Lead customer engagement activations and experiences beyond trade shows

Trade Show Coordination & On-Site Execution (30%)

• Manage logistics: booth design, vendor coordination, travel, shipments, and budgets
• Negotiate contracts and costs with venues, vendors, and service providers
• Maintain and evolve on-site presence: signage, product demos, and sampling
• Own on-site lead capture in collaboration with sales and marketing stakeholders

Account-Based Marketing & Lead Nurture (35%)

• Partner with sales and leadership to define top target accounts and personas
• Conduct deep ICP research: org charts, role pain points, buying triggers
• Design and own multi-channel ABM outreach (LinkedIn, direct mail, email, on-site visits, lunch & learns, event invites)
• Track account engagement, sync with sales on momentum, and iterate tactics

Event Analysis & Continuous Improvement (15%)

• Facilitate post-show analysis after events to capture lessons and best practices
• Analyze quarterly event performance: ROI, pipeline contribution, and investment levels
• Identify high-impact events to double down on and recommend hosted or co-hosted gatherings

You’ll Fit Right In If:

• 5+ years of event or trade-show marketing experience, with demonstrable success
• Proven track record executing ABM campaigns and multi-channel outreach
• Strong negotiation skills and vendor management experience
• Data-driven decision maker comfortable with ROI and pipeline analysis
• Excellent project management and organizational skills
• Collaborative communicator who works seamlessly with sales, leadership, and cross-functional teams
• Adaptable and proactive. Ready to pivot and handle ad-hoc needs
• Willingness to travel frequently and thrive in a fast-paced environment

DetraPel is the leading provider of performance coatings for various industrial and consumer verticals. We specialize in developing plastic-free, PFAS-free (100% fluorine-free) coatings that provide superior performance without sacrificing sustainability. DetraPel's brands create products for diverse markets, including paper, food packaging, textiles, and healthcare. Our technologies enhance the durability, resistance, and performance of various substrates while still maintaining recyclability, composability, and reliability.

Benefits:

• Unlimited PTO
• Company healthcare benefits + vision + dental
• 401(k) with company match
• Company-sponsored professional development fund
• Company-sponsored athletic country club membership
• A fun and rewarding place to work with a collaborative team environment
• Quarterly team events