Content Specialist Job at Astellas Pharma in Northbrook

Overview

Talent Acquisition Business Partner – Astellas Pharma US powered by ADP. The Content Specialist will enhance Astellas’ ability to meet diverse customer and segment needs by providing direct operational efficiency throughout the lifecycle of content and campaigns. The role is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.

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Purpose

The Content Specialist will enhance Astellas’ ability to meet diverse customer and segment needs by providing direct operational efficiency throughout the lifecycle of content and campaigns. The role is responsible for adding a specific subject matter expertise for critical content lifecycle best practices and operations, ensuring omnichannel execution of tailored messaging to targeted audiences. In addition to providing value in operational development and execution steps, the Content Specialist will monitor content performance metrics and in partnership with analytics and others offer working optimizations for current campaign materials and embedding learnings and best practices into future content considerations with brand partners. The Content Specialist will be a key working partner with many functions and stakeholders including brand team partners, MAP coordinators, US medical affairs, US MAP team, global SBM partners, external agencies, OSO, Content Factory, Compliance and others as required. The Content Specialist is responsible for following all local processes, will serve as a liaison and SME for global ways of working and other organization content capabilities including content planning, content creation such as modular content, content production, MLR review and approval, and content distribution to ensure streamlined operations, efficiency, and compliance. The scope of this role is local to the country affiliate operation and will operate in a fast-paced and highly collaborative environment, requiring a high capacity to deliver across multiple ongoing projects at one time.

Essential Job Responsibilities

• Create document placeholders and responsible for entering and tracking projects through the MLR process, Project and document owner role
• Coordinate with the MAP coordinators to ensure seamless flow of marketing materials in Veeva Promomats
• Coordinate and follow up with stakeholders (agency partners, print production coordinators, MAP coordinators, Marketing) to ensure marketing materials are tracking against timeline
• Submit tickets and coordinate with OSO, Veeva, and Content Factory on any system questions
• Pull Veeva metrics to ideate on MLR process improvement and serve as advocate and champion for MLR transformation projects to deliver an accelerated speed to market and seeking process efficiencies in the development and approval processes for content while remaining 100% in compliance

Other Operational Responsibilities

• Responsible for monitoring promotional materials through the MCR process (Veeva Promomats -> Veeva CRM) including manage Veeva steps related to the MCR process and maintaining the relationship with the Content Factory in order to facilitate a seamless and efficient MCR build and interactive review
• Co-create FDMs and any other assets as needed in preparation for materials routing
• Collaborate with Sales Ops and Training to communicate availability of marketing materials
• Maintain materials within Veeva CRM and VPI Sharepoint
• Maintain resource inventory list
• Facilitate ECHO submission and approval process for secured congresses and other sponsorships supporting the Brand.

Content Technology and Governance

• Accountable for proper content technology application and usage such as Promomats for all required content steps, including usage of Make A Copy for content reuse, Brand Portals, and other process-related adoption for content excellence and organization standards.
• Responsible for accounting for content and assets that meet the defined needs of target customer profiles leveraging insights and key messaging and claims as outlined in the Omnichannel Engagement Framework (OEF), or similar framework, and tagged within the content management system
• Responsible to analyze content effectiveness based on available performance and engagement data to generate insights and enable data-driven decision making that optimizes ongoing campaigns and future content creation.

Qualifications

• Bachelor’s degree
• Minimum of 5 years of experience in content creation, copywriting, content localization and digital/omnichannel engagement within the pharmaceutical, life science industry or other highly regulated industries
• Experience with data, analytics and insights with the ability to interpret data into meaningful information to help steer decision making
• Demonstrated success in driving complex, multistakeholder projects and initiatives
• Experience in pharma brand team and content creation, and/or brand marketing including digital strategy, digital marketing, and other multi-channel and content delivery roles
• Well-aware of current innovation in content strategy, modular content approaches, and other forward-looking developments within content and operations
• Communication and presentation skills including the ability to influence and manage senior leaders and other key stakeholders

Skills and Knowledge

• Ability to understand the brand strategy and objectives, and translate the brand key messaging per target customer profile into tangible content pieces
• Deep understanding of content marketing and omnichannel customer engagement
• Understanding of Veeva Products (e.g. PromoMats, CRM, Approved Emails and Remote Engage) and digital marketing platforms (e.g. websites, social media, banners)
• Create/update compelling and concise copy that effectively communicates key messages and resonates with the target audience
• Excellent project, program, and portfolio management skills in a digital domain, with attention to detail, sense of urgency, and a solution-oriented mindset
• Self-starter with the ability to work independently, prioritize, take actions and follow through
• Ability to collaborate across multiple internal and external stakeholders at various seniorities
• Understanding of copyright laws and other content creation compliance
• Demonstrated ability to develop and maintain effective collaborative relationships with team members, management, and internal/external partners
• Demonstrated ability to be a consistent high-level contributor across multiple projects
• Willingness to travel (approximately 10-20%, more potentially if remote)

Preferred

• Advanced Degree
• Previous omnichannel content experience within the pharmaceutical, life science, FMCG and/or other content rich marketing industry, or advertising/marketing agency
• Experience with the Legal/Medical/Regulatory review process and local rules and regulations
• Sales or field experience with HCP, payer and patient engagement
• Experience with oncology and/or other specialist products
• Innovative thinker with a finger on the pulse of the content and digital transformation initiatives
• Knowledgeable of ongoing digital innovations, content & marketing technology platforms, and other workflow related programs

Benefits

• Medical, Dental and Vision Insurance
• Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
• 401(k) match and annual company contribution
• Company paid life insurance
• Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
• Long Term Incentive Plan for eligible positions
• Referral bonus program

Compensation Range: $107,000 - $153,000

Category Omni-Channel Strategy & Operations

Astellas is committed to equality of opportunity in all aspects of employment. EOE including Disability/Protected Veterans

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Biotechnology Research, Pharmaceutical Manufacturing, and Research Services