Digital Media Specialist - PR&L Job at Nashville Public Radio in Westminster

Overview

The City of Westminster is an Equal Opportunity Employer and values diversity in its workforce. The City invites diverse candidates and seeks the best person for the job who demonstrates service, integrity, respect, innovation, teamwork, and a commitment to serving a diverse community. This role aligns with the SPIRIT values and requires respect for justice, equity, diversity, inclusion and belonging.

This position, under the general supervision of the Marketing & Cultural Affairs Administrator, develops strategies to shape the organization’s online presence. Responsibilities include content strategy for the City’s website, social media platforms, e-newsletters, customer service platforms, digital advertising, and emerging methods of community engagement. The PRL Digital Media Specialist must be a strong writer and storyteller who can capture video/stills and perform basic graphic design and video editing for integration with digital content. The role involves collaborating with Parks, Recreation & Libraries staff to plan social media campaigns, maintain site standards, and ensure quality control across digital channels.

Westminster Parks, Recreation & Libraries (PRL) manages extensive parkland, trails, facilities, libraries, events, and programs for a wide range of ages and abilities.

This position is open to current City of Westminster, Colorado employees only. Applicants must attach a cover letter and a resume (maximum of two pages each) to the online application. The full salary range is stated above; starting pay depends on qualifications and experience. The City offers a Multilingual Stipend Program for employees fluent in languages other than English.

Responsibilities / Key Functions

• Develop and implement digital content strategies for PRL webpages, email campaigns, and social media aligned with industry best practices and accessibility standards (e.g., ADA, WCAG).
• Maintain and update digital content; collaborate with IT for technology support and implementation.
• Monitor digital analytics to increase engagement, improve user experience, and identify opportunities for innovation and efficiency.
• Ensure consistent branding, tone, and messaging across all digital channels in line with City and PRL brand standards.
• Respond to public inquiries in a timely and professional manner across platforms.
• Manage paid digital advertising, including placement, budgeting, and performance tracking.
• Develop and maintain organized reports to track campaign metrics, impressions, and sponsor outcomes.
• Build and maintain relationships with key social media partners and digital collaborators to expand PRL’s reach.
• Coordinate multilingual translation of digital content, e-newsletters, and social media posts as needed.
• Assist with proofreading publications and design/ distribute e-newsletters using approved tools.
• Segment email audiences and tailor content to improve open and click-through rates; track performance metrics to optimize future campaigns.
• Plan and execute a digital content calendar coordinating social media posts, emails, and web updates.
• Monitor trends and public sentiment; adapt strategy to remain responsive to community needs.
• Provide digital communications support during special events (including occasional evenings, weekends, and holidays) and assist with website maintenance.
• Ensure digital content meets accessibility and usability standards; collaborate with departments to coordinate messaging and cross-promotion.
• Lead or support special projects (e.g., website redesigns, mobile app launches) and provide support during emergencies or crises with timely public messaging.
• Maintain regular attendance and flexibility to meet departmental needs.

Qualifications

Required

• Bachelor’s degree in Journalism, Marketing, Communications/Public Relations, or related field from an accredited college or university
• Professional experience with at least three years in marketing/communications focusing on digital, social, and/or emerging media

Preferred

• Excellent technical skills including content creation, proofreading, editing, social media, website editing, and email marketing
• Proficiency in Adobe Creative Suite or similar tools
• Background or experience in government or public-sector organizations
• Sincere interest in Parks, Recreation, and Library services
• Background or experience in photography, videography, and video editing

Equivalency of education, training, and experience will be considered to meet the required knowledge and skills.

Other Information

Physical requirements, working conditions, pre-employment checks, and benefits are as described in the original posting. The City does not participate in the Social Security system and contributes to a 401(a) plan; detailed rates and vesting schedules are provided by the City. The City also offers benefits such as health and dental coverage, retirement plans, life insurance, wellness programs, leave programs, career development, and tuition reimbursement. Applicants may be asked to answer supplemental questions as part of the application process. The City of Westminster is a drug-free workplace and an Equal Opportunity Employer.