Experiential Marketing Manager Job at Giant Bicycle in Thousand Oaks

Position: Experiential Marketing Manager

Reports To: Head of Marketing and Retail

Job Summary:

The Experiential Marketing Manager is the mastermind behind the moments people remember. From high-energy consumer events to meaningful ambassador meetups and grassroots activations, this role brings the Giant, Liv, Momentum, and CADEX brands to life in real-world, real-fun ways.

You’ll develop and execute our national and regional event strategy, manage partnerships with passionate ambassadors and grassroots communities, and make sure every brand touchpoint—from major cycling events and trade shows to intimate community moments—feels inspiring, consistent, and uniquely us. This is storytelling in motion, where every experience becomes a bold expression of who we are and what we ride for.

Job Responsibilities:

Events & Brand Activations

• Lead the strategic planning, production, and execution of Giant USA’s experiential calendar, including consumer demos, retailer activations, industry trade shows, and lifestyle partnerships.
• Collaborate with product, retail, and sales teams to ensure event alignment with launch schedules and regional sales priorities.
• Oversee logistics, booth design, staffing, and on-site execution with an eye for operational excellence and brand consistency.
• Develop measurement and ROI frameworks to track success and optimize future experiences.
• Own pre-, during-, and post-event customer journey strategy to increase impact and data capture.
• Explore emerging experiential trends and technologies to keep activations fresh and high-impact.

Ambassador & Grassroots Programs

• Manage national and regional ambassador programs, from recruitment and onboarding, communications, and performance tracking.
• Develop toolkits and seasonal activation campaigns to empower local brand champions who live and breathe the lifestyle.
• Build authentic relationships with athletes, influencers, and community organizers to expand brand reach in meaningful ways.
• Collaborate with Digital Marketing to amplify ambassador content across owned and earned channels.
• Partner with Global Marketing to maximize the impact of global athletes and ambassadors for the US market.
• Establish KPIs for engagement, content creation, and community impact.

Internal & Corporate Events

• Coordinate and support internal meetings, brand summits, and partner-facing events hosted by Giant USA.
• Serve as the lead for key corporate events, such as leadership training, retail summits, and hospitality programming surrounding major races or conferences.

Cross-functional Collaboration & Budget Management

• Serve as the internal expert on best practices in experiential brand marketing.
• Partner with Creative, Digital, Product, Demo, and Retail Marketing teams to align experiential activations with brand storytelling.
• Manage vendor relationships and negotiate contracts for event production, staffing, and logistics services.
• Track and reconcile budgets, ensuring all projects hit financial and delivery targets.

Qualifications:

• 5+ years of experience in experiential, event, or brand marketing, ideally in outdoor, action sports, or active lifestyle sectors.
• Strong project management skills with the ability to handle multiple complex activations simultaneously.
• Deep understanding of cycling culture and industry is a major plus.
• Experience with ambassador, grassroots, or influencer programs is highly valued.
• Excellent communication and natural relationship-builder.
• Willingness to travel frequently, including weekends and non-traditional hours.
• Proficient in event management software, CRM platforms, and budgeting tools.

Status: Exempt full-time position

Travel: Domestic 30% - 60%

Location: Giant USA office, Newbury Park, CA