Gainwell Technologies
Senior Product Marketing Manager
Gainwell Technologies, Granite Heights, Wisconsin, United States
Overview
Gainwell is seeking an experienced Senior Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for public health, Medicaid, and Pharmacy solutions, including Gainwell Rx Pharmacy Solutions. The role will work closely with product management and the Field Marketing/ABM team to develop product narratives, create compelling content, and drive demand for Gainwell’s solutions. Responsibilities
Go-to-Market Leadership: Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions with clear, consistent messaging for target audiences. Solution Positioning: Craft and refine product positioning and messaging that differentiates Gainwell’s solutions for public health and Medicaid stakeholders, including Gainwell Rx Pharmacy Solutions. Content & Collateral Development: Create and manage marketing content such as solution briefs, white papers, case studies, and presentations that highlight value in areas like drug cost optimization, patient care improvement, and Medicaid compliance. Sales Enablement: Provide tools and training to sales and account teams, including Pharmacy-focused battlecards, product presentations, and competitive analysis. Market & Competitive Research: Conduct market research focused on PBM, carve-out models, and broader Medicaid and healthcare trends to inform product strategy and marketing messaging. Cross-Functional Collaboration: Partner with product management, sales, and the Field Marketing/ABM team to align product marketing with go-to-market strategies and customer needs. Launch Management: Lead launches for Pharmacy and other healthcare solutions, coordinating cross-functional teams for successful rollout and adoption. Customer Insights & Feedback: Engage with state agency customers, prospects, and sales teams to gather feedback that informs product development and marketing strategies. Performance Measurement: Track and report on the effectiveness of product marketing initiatives and make recommendations for continuous improvement. What We’re Looking For
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. 5+ years of experience in product marketing in the healthcare industry; Medicaid and/or pharmacy benefit management experience strongly preferred. Proven track record of developing and executing successful go-to-market strategies for complex healthcare or pharmacy solutions. Strong experience in crafting product positioning, messaging, and content for decision-makers in state and government agencies. Excellent communication and presentation skills with the ability to influence and collaborate across teams. Strong analytical skills with the ability to leverage market data and insights related to pharmacy benefit models. Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus. Ability to work in a fast-paced environment and manage multiple priorities with attention to detail. What You Should Expect In This Role
Enjoy the flexibility of a fully remote role—work from anywhere in the United States while staying connected with a collaborative team. Full-time permanent regular salaried (W-2) employee position. Upward career advancement is possible and encouraged. Company match 401K and other benefits available within months of starting. Flexible vacation policy after ninety (90) calendar days of employment; exceptions require manager approval prior to start date. Compensation and Benefits
The pay range for this position is $111,100.00 - $158,700.00 per year, with base pay varying by geographic region, internal equity, and experience. Gainwell offers a generous, flexible vacation policy, a 401(k) employer match, comprehensive health benefits, and educational assistance. We provide leadership and technical development academies to build skills and capabilities. Equal Opportunity
Gainwell Technologies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), age, sexual orientation, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
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Gainwell is seeking an experienced Senior Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for public health, Medicaid, and Pharmacy solutions, including Gainwell Rx Pharmacy Solutions. The role will work closely with product management and the Field Marketing/ABM team to develop product narratives, create compelling content, and drive demand for Gainwell’s solutions. Responsibilities
Go-to-Market Leadership: Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions with clear, consistent messaging for target audiences. Solution Positioning: Craft and refine product positioning and messaging that differentiates Gainwell’s solutions for public health and Medicaid stakeholders, including Gainwell Rx Pharmacy Solutions. Content & Collateral Development: Create and manage marketing content such as solution briefs, white papers, case studies, and presentations that highlight value in areas like drug cost optimization, patient care improvement, and Medicaid compliance. Sales Enablement: Provide tools and training to sales and account teams, including Pharmacy-focused battlecards, product presentations, and competitive analysis. Market & Competitive Research: Conduct market research focused on PBM, carve-out models, and broader Medicaid and healthcare trends to inform product strategy and marketing messaging. Cross-Functional Collaboration: Partner with product management, sales, and the Field Marketing/ABM team to align product marketing with go-to-market strategies and customer needs. Launch Management: Lead launches for Pharmacy and other healthcare solutions, coordinating cross-functional teams for successful rollout and adoption. Customer Insights & Feedback: Engage with state agency customers, prospects, and sales teams to gather feedback that informs product development and marketing strategies. Performance Measurement: Track and report on the effectiveness of product marketing initiatives and make recommendations for continuous improvement. What We’re Looking For
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. 5+ years of experience in product marketing in the healthcare industry; Medicaid and/or pharmacy benefit management experience strongly preferred. Proven track record of developing and executing successful go-to-market strategies for complex healthcare or pharmacy solutions. Strong experience in crafting product positioning, messaging, and content for decision-makers in state and government agencies. Excellent communication and presentation skills with the ability to influence and collaborate across teams. Strong analytical skills with the ability to leverage market data and insights related to pharmacy benefit models. Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus. Ability to work in a fast-paced environment and manage multiple priorities with attention to detail. What You Should Expect In This Role
Enjoy the flexibility of a fully remote role—work from anywhere in the United States while staying connected with a collaborative team. Full-time permanent regular salaried (W-2) employee position. Upward career advancement is possible and encouraged. Company match 401K and other benefits available within months of starting. Flexible vacation policy after ninety (90) calendar days of employment; exceptions require manager approval prior to start date. Compensation and Benefits
The pay range for this position is $111,100.00 - $158,700.00 per year, with base pay varying by geographic region, internal equity, and experience. Gainwell offers a generous, flexible vacation policy, a 401(k) employer match, comprehensive health benefits, and educational assistance. We provide leadership and technical development academies to build skills and capabilities. Equal Opportunity
Gainwell Technologies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), age, sexual orientation, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
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