Optimum Sports
Overview
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant experiences for clients and better opportunities for talent. Optimum Sports is the dedicated sports marketing agency within OMG, operating in both the Sports Sponsorship and Sports Media landscapes to provide cohesive, multi-platform strategies. Established in 2003, Optimum Sports integrates media, investment, property, and insights to develop strategy, negotiate, execute, and evaluate performance of partnerships.
The Associate Director reports directly to the Senior Director and serves as the primary point of contact with clients. This role analyzes, designs, initiates, and oversees sponsorship marketing and ticketing strategies for assigned client(s). It includes investigating opportunities, evaluating fit with client/brand objectives, managing day-to-day execution, and providing follow-up analysis as needed.
Responsibilities
Responsible for sponsorship asset/deal point and budget tracking
If funding is sourced from various lines of business, provide oversight across the portfolio
Maintain detailed knowledge of all working budgets; address internal and client-based budget allocation questions; responsible for budget reporting
Maintain detailed knowledge of contractual assets; address internal and client-based allocation recommendations and management across cross-functional teams
Stay informed on the evolving sponsorship and NIL landscape related to sports properties and the athlete/talent ecosystem, including ticketing industry trends and best practices
Identify new opportunities and areas of white space that fit within the overarching client strategy; work with internal teams to bring them to life
Oversee direct reports by managing workload, delegating responsibilities, checking work for accuracy, and acting as the lead POC for mentorship and growth
Qualifications
Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
8+ years’ experience in a sponsorship marketing role with direct client-facing access
4+ years of relevant experience in sports
Experience on sports sponsorships and 360 activations, including local partnership stewardship (e.g., hospitality and ticketing management)
Experience across mainstream media channels (national TV, local, digital, social, etc.)
Strong written and verbal communication skills; effective presentation skills in person and via conference calls
Extensive client-facing experience; highly organized with the ability to manage multiple deliverables
Proficient in Excel, PowerPoint, Word, Google Docs, and Teams
Critical Skills
Background in sponsorship marketing and media strategy with the ability to build integrated recommendations across budget scenarios
Athlete/talent activation experience within sponsorship efforts is a plus
Ability to communicate ideas effectively in written and verbal form; works well under pressure and meets deadlines
Industry knowledge of sports marketing, sponsorship landscape, media vernacular, and trends
Strong leadership and management capabilities; self-sufficient and proactive
Support to direct reports in developing sponsorship strategy and co-lead broader sports strategy development for client education
Design materials (PPT presentations, POVs) that convey strategy with supporting research and observations
Interpret relevant research from third-party data and industry sources
Develop an understanding of clients’ business needs, KPIs, goals, and objectives
Collaborate across internal and external groups; work with planning and investment teams to develop holistic client strategy
Promote use of data and insight tools to build strategic recommendations (e.g., target analysis, competitive and marketplace intelligence)
Collaborate with external agency partners on IAT deliverables including annual business planning and sponsorship/talent activations
Compensation and Benefits This is the pay range the company believes it will pay for this position at the time of posting. Compensation is determined based on experience, qualifications, and location. The company reserves the right to modify this range. Benefits include health, vision, dental insurance; 401(k); Healthcare Flexible Spending Account; Dependent Care Flexible Spending Account; vacation, sick, personal days; paid parental leave; paid medical leave; and STD/LTD insurance.
Compensation Range: $115,000—$125,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. In-office days will be discussed during the interview process, with flexibility to align with team needs. The number of required in-office days may adjust over time based on business needs.
Review Our Recruitment Privacy Notice.
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The Associate Director reports directly to the Senior Director and serves as the primary point of contact with clients. This role analyzes, designs, initiates, and oversees sponsorship marketing and ticketing strategies for assigned client(s). It includes investigating opportunities, evaluating fit with client/brand objectives, managing day-to-day execution, and providing follow-up analysis as needed.
Responsibilities
Responsible for sponsorship asset/deal point and budget tracking
If funding is sourced from various lines of business, provide oversight across the portfolio
Maintain detailed knowledge of all working budgets; address internal and client-based budget allocation questions; responsible for budget reporting
Maintain detailed knowledge of contractual assets; address internal and client-based allocation recommendations and management across cross-functional teams
Stay informed on the evolving sponsorship and NIL landscape related to sports properties and the athlete/talent ecosystem, including ticketing industry trends and best practices
Identify new opportunities and areas of white space that fit within the overarching client strategy; work with internal teams to bring them to life
Oversee direct reports by managing workload, delegating responsibilities, checking work for accuracy, and acting as the lead POC for mentorship and growth
Qualifications
Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
8+ years’ experience in a sponsorship marketing role with direct client-facing access
4+ years of relevant experience in sports
Experience on sports sponsorships and 360 activations, including local partnership stewardship (e.g., hospitality and ticketing management)
Experience across mainstream media channels (national TV, local, digital, social, etc.)
Strong written and verbal communication skills; effective presentation skills in person and via conference calls
Extensive client-facing experience; highly organized with the ability to manage multiple deliverables
Proficient in Excel, PowerPoint, Word, Google Docs, and Teams
Critical Skills
Background in sponsorship marketing and media strategy with the ability to build integrated recommendations across budget scenarios
Athlete/talent activation experience within sponsorship efforts is a plus
Ability to communicate ideas effectively in written and verbal form; works well under pressure and meets deadlines
Industry knowledge of sports marketing, sponsorship landscape, media vernacular, and trends
Strong leadership and management capabilities; self-sufficient and proactive
Support to direct reports in developing sponsorship strategy and co-lead broader sports strategy development for client education
Design materials (PPT presentations, POVs) that convey strategy with supporting research and observations
Interpret relevant research from third-party data and industry sources
Develop an understanding of clients’ business needs, KPIs, goals, and objectives
Collaborate across internal and external groups; work with planning and investment teams to develop holistic client strategy
Promote use of data and insight tools to build strategic recommendations (e.g., target analysis, competitive and marketplace intelligence)
Collaborate with external agency partners on IAT deliverables including annual business planning and sponsorship/talent activations
Compensation and Benefits This is the pay range the company believes it will pay for this position at the time of posting. Compensation is determined based on experience, qualifications, and location. The company reserves the right to modify this range. Benefits include health, vision, dental insurance; 401(k); Healthcare Flexible Spending Account; Dependent Care Flexible Spending Account; vacation, sick, personal days; paid parental leave; paid medical leave; and STD/LTD insurance.
Compensation Range: $115,000—$125,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. In-office days will be discussed during the interview process, with flexibility to align with team needs. The number of required in-office days may adjust over time based on business needs.
Review Our Recruitment Privacy Notice.
#J-18808-Ljbffr