Tyler Technologies
Overview
Tyler Technologies is seeking a dynamic, strategic, and results-driven Vice President of Marketing to lead a large, cross-functional marketing organization. This senior executive will plan, develop, and execute high-impact marketing strategies across multiple business divisions and partner with senior business and sales executives to drive brand visibility, revenue growth, and improved client engagement and retention. The Vice President of Marketing is a key member of Tyler’s senior marketing leadership team and reports directly to the Chief Marketing Officer. This role requires a seasoned marketing leader with a proven track record of delivering measurable business results through effective leadership of large, multi-disciplined marketing teams, including market strategy, branding, campaigns & promotions, content marketing, events, and trade shows. Responsibilities
Develop and own the overarching marketing strategy aligned with company goals and group/division specific business objectives. Partner with business presidents, sales executives, product teams, client success, and operations teams to create marketing growth plans that directly support business and corporate growth priorities. Lead annual business marketing planning processes including budgeting, resource allocation, and goal setting. Lead and inspire a high-performing, multidisciplinary marketing team, including brand, demand generation, content, digital, events, and trade shows. Foster collaboration and alignment between marketing, sales, sales enablement, product, client success and business leadership teams. Ensure consistent communication of strategy, goals, performance, and impact across teams to drive accountability and transparency. Culture builder able to lead marketing team through change with a focus on developing talent and building high-performance teams. Oversee the development and execution of full-funnel demand generation strategies aligned to business growth goals. Partner closely with Corporate Brand and Marketing Shared Services teams to prioritize the design, development, orchestration, and delivery of marketing programs. Uniquely drive marketing-sourced and marketing-influenced lead pipeline growth across each business division. Collaborate closely with Sales and Sales Enablement to ensure effective lead hand-off, pipeline conversion, and closed-loop reporting. Lead the development and delivery of differentiated portfolio positioning and product messaging. Protect and strengthen Tyler’s brand by ensuring consistency of brand messaging across all channels and customer touchpoints. Develop lifecycle marketing programs that increase product adoption, expansion, and customer loyalty. Lead strategies for creating customer advocacy programs, case studies, and testimonials that support brand credibility and sales efforts. Define and monitor KPIs and impact measures to assess marketing effectiveness and ROI. Use data-driven insights to plan, develop, and optimize campaigns, content, and channels to maximize marketing ROI and business impact. Foster a team culture that is impact-driven and in constant pursuit of continuous improvement. Oversee the development and active management of marketing budgets across multiple business divisions, marketing programs, and channels. Regularly report marketing ROI and business impact to Division Presidents and key business leaders. Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred. 15+ years of progressive marketing leadership experience. Proven experience leading large, multi-disciplined marketing teams in B2G, B2B, SaaS, or multi-division environments. Strong understanding of integrated marketing strategy, GTM planning, demand generation, and brand building. Demonstrated success in partnering with sales and business leadership to drive revenue and customer growth. Deep knowledge of marketing analytics, marketing technologies, digital channels, trade shows, and events. Strong understanding of marketing best practices and ability to grow and develop talent across marketing disciplines. High capacity for managing multiple projects simultaneously and ability to meet tight deadlines. Exceptional analytical and problem-solving abilities, with a data-driven mindset. Experience managing annual operating budgets of $10M+ Excellent communication, collaboration, and negotiation skills to work effectively with cross-functional teams and external partners. Strong collaborator with exceptional relationship-building skills. Intellectual curiosity and capacity for highly complex technical issues. Ability to embrace and lead change effectively in a matrixed company during a significant transformational shift. Details
Seniority level: Executive Employment type: Full-time Job function: Marketing and Sales Industries: Software Development Referrals increase your chances of interviewing at Tyler Technologies.
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Tyler Technologies is seeking a dynamic, strategic, and results-driven Vice President of Marketing to lead a large, cross-functional marketing organization. This senior executive will plan, develop, and execute high-impact marketing strategies across multiple business divisions and partner with senior business and sales executives to drive brand visibility, revenue growth, and improved client engagement and retention. The Vice President of Marketing is a key member of Tyler’s senior marketing leadership team and reports directly to the Chief Marketing Officer. This role requires a seasoned marketing leader with a proven track record of delivering measurable business results through effective leadership of large, multi-disciplined marketing teams, including market strategy, branding, campaigns & promotions, content marketing, events, and trade shows. Responsibilities
Develop and own the overarching marketing strategy aligned with company goals and group/division specific business objectives. Partner with business presidents, sales executives, product teams, client success, and operations teams to create marketing growth plans that directly support business and corporate growth priorities. Lead annual business marketing planning processes including budgeting, resource allocation, and goal setting. Lead and inspire a high-performing, multidisciplinary marketing team, including brand, demand generation, content, digital, events, and trade shows. Foster collaboration and alignment between marketing, sales, sales enablement, product, client success and business leadership teams. Ensure consistent communication of strategy, goals, performance, and impact across teams to drive accountability and transparency. Culture builder able to lead marketing team through change with a focus on developing talent and building high-performance teams. Oversee the development and execution of full-funnel demand generation strategies aligned to business growth goals. Partner closely with Corporate Brand and Marketing Shared Services teams to prioritize the design, development, orchestration, and delivery of marketing programs. Uniquely drive marketing-sourced and marketing-influenced lead pipeline growth across each business division. Collaborate closely with Sales and Sales Enablement to ensure effective lead hand-off, pipeline conversion, and closed-loop reporting. Lead the development and delivery of differentiated portfolio positioning and product messaging. Protect and strengthen Tyler’s brand by ensuring consistency of brand messaging across all channels and customer touchpoints. Develop lifecycle marketing programs that increase product adoption, expansion, and customer loyalty. Lead strategies for creating customer advocacy programs, case studies, and testimonials that support brand credibility and sales efforts. Define and monitor KPIs and impact measures to assess marketing effectiveness and ROI. Use data-driven insights to plan, develop, and optimize campaigns, content, and channels to maximize marketing ROI and business impact. Foster a team culture that is impact-driven and in constant pursuit of continuous improvement. Oversee the development and active management of marketing budgets across multiple business divisions, marketing programs, and channels. Regularly report marketing ROI and business impact to Division Presidents and key business leaders. Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred. 15+ years of progressive marketing leadership experience. Proven experience leading large, multi-disciplined marketing teams in B2G, B2B, SaaS, or multi-division environments. Strong understanding of integrated marketing strategy, GTM planning, demand generation, and brand building. Demonstrated success in partnering with sales and business leadership to drive revenue and customer growth. Deep knowledge of marketing analytics, marketing technologies, digital channels, trade shows, and events. Strong understanding of marketing best practices and ability to grow and develop talent across marketing disciplines. High capacity for managing multiple projects simultaneously and ability to meet tight deadlines. Exceptional analytical and problem-solving abilities, with a data-driven mindset. Experience managing annual operating budgets of $10M+ Excellent communication, collaboration, and negotiation skills to work effectively with cross-functional teams and external partners. Strong collaborator with exceptional relationship-building skills. Intellectual curiosity and capacity for highly complex technical issues. Ability to embrace and lead change effectively in a matrixed company during a significant transformational shift. Details
Seniority level: Executive Employment type: Full-time Job function: Marketing and Sales Industries: Software Development Referrals increase your chances of interviewing at Tyler Technologies.
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