Growth Marketing Lead Job at Made Card in New York

Made’s mission is to help homeowners save time, money, and stress. It starts with Made Card - a credit card designed specifically for homeowners, with unmatched rewards on mortgage payments, home improvements, utilities, and essential purchases. Each swipe powers a personalized home management platform where users can manage home systems & appliances, stay ahead on upkeep, and get help - from AI-driven guidance to in-person services - exactly when they need it most. By bringing together financial tools, data, and trusted professionals, we give people more control, more savings, and more time to enjoy the place they call home.

We’re partnered with top national players in the residential homeownership space - from mortgage lenders and servicers to real estate brokerages and home improvement providers - embedding Made into the key moments of the homeowning journey. These partnerships let us reach and deliver real benefits to millions of homeowners across the country.

Backed by top investors like Village Global, Jump Capital, Recharge Capital, Soma Capital, our leadership team brings deep fintech, mortgage, and credit card experience from Ramp, Bain Capital, JP Morgan Chase, American Express, and Morgan Stanley. We’re building the financial and engagement platform for the next generation of homeowners - one that puts the homeowner at the center, and redefines what it means to feel at home.

We’re looking for an individual to lead Growth Marketing. This role is for a player-coach who can build and own our marketing function from the ground up. You’ll lead acquisition through both partner and direct channels, and set the strategic foundation for how Made tells its story to millions of homeowners.

This is not a “set the strategy and delegate” role. You’ll be hands-on - building campaigns, analyzing performance, refining messaging, and rolling up your sleeves to execute. At the same time, you’ll be laying the groundwork for a team and marketing engine that can scale with us as we grow.

• Brand & Positioning – Define and refine Made’s brand voice, visual identity, and messaging; ensure consistency across all channels and materials.

• B2B2C Partner Marketing – Develop and execute co-marketing campaigns with top national partners in mortgage, real estate, and home services. This is our primary marketing channel, with Paid Acquisition the secondary channel.

• Paid Acquisition – Lead strategy and execution for paid channels (Meta, Google, LinkedIn, others); manage budgets, optimize CAC/ROAS, and experiment with new platforms.

• Team Leadership – Manage the Content & Organic Marketing Lead and build out the marketing function over time.

• Cross-Functional Collaboration – Work closely with product, partnerships, and operations to align marketing with product launches and partner programs.

• Measurement & Reporting – Define KPIs, implement tracking, and deliver insights that inform decision-making.

• 5+ years in marketing with a mix of brand and performance experience.

• Track record of leading B2B2C or partnership-led marketing programs.

• Proven success in scaling paid acquisition.

• Strong leadership skills with experience managing direct reports or agencies.

• Comfortable in a fast-paced startup environment.

We understand that not everyone comes from a traditional background. If you are a rockstar with a non-traditional path, we'd love to talk to you!

• Experience in fintech, real estate, or home services.

• Exposure to regulated industries or compliance-heavy marketing environments.

• Familiarity with creative production workflows and vendor management.

• In love with credit cards, points, and/or home improvement/design!

We’re at the start of something big — a massive market, a product that solves real pain points, and distribution through top national partners from day one. As our first full-time Marketing hire, you’ll have the autonomy to shape our voice, our campaigns, and our go-to-market strategy, while building a brand that can scale to millions of homeowners.

• Base Compensation Band: $100,000-$200,000. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, skills, and location

• Compensation: Competitive salary with a meaningful stake in the company via equity, and 401k plan

• Health & Well-being: We’ll invest in your physical and mental well-being with comprehensive medical, dental, & vision benefits

• Grow Together: Company wide orientation for you to successfully onboard and other learning & development opportunities including regular review cycles that feature 360 degree feedback

• Mortgage Benefit: Receive up to $25,000 toward closing costs of a new mortgage via our mortgage partners

• Play Together: Quarterly budgets for team and company outings. Use it for team swag, cooking classes, or team dinners!

• Generous Time Off: Flexible paid time off, sick days, and 11 company holidays

Throughout the interview process, please remember that emails will only be from madecard.com emails. We won't ever be asking for any personally identifiable information during the interview process itself. Please reach out to talent@madecard.com if you have any requests to verify the authenticity of an outreach.

Made Card is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Made Card makes hiring decisions based solely on qualifications, merit, and business needs at the time.