Council & Associates LLC is hiring: Marketing Manager in Atlanta

Overview

We are seeking a motivated and results-driven Marketing Manager to own the firm’s marketing strategy, execution, and reporting. This hybrid role blends manager-level leadership with hands-on digital execution, ensuring that our pipeline for lead generation remains strong through strategic community engagement, digital marketing, and referral development.

What We Offer You

• Competitive salary: $70,000 (+ quarterly bonus opportunities)
• Comprehensive healthcare benefits
• Retirement benefits
• Work/Life balance with hybrid options available
• Opportunities to lead creative campaigns and shape new media channels (podcast, YouTube, etc.)
• A collaborative, mission-driven culture that encourages growth and creativity

Responsibilities

• Develop and execute quarterly marketing plans aligned with firm growth goals.
• Manage and safeguard brand identity; ensure consistent voice across all channels.
• Oversee relationships with vendors and offshore marketing partners (e.g., content, ads, SEO). Collaborate with COO and CEO on lead generation, ROI tracking, and KPI performance.
• Create and manage content calendar (social media, reels, blog posts, newsletters).
• Optimize website, SEO, and digital ads; track analytics and report on ROI.
• Write and design newsletters, case highlights, and community spotlights.
• Manage Mailchimp, social platforms (IG, YouTube, etc.), and future podcast/YouTube content.
• Partner with our Community Relations & Outreach Coordinator (CROC) to align outreach + digital efforts.
• Help plan and promote community events.
• Support referral network development through content and digital touchpoints.
• Track KPIs: new matters, cost per lead, conversion rates, campaign ROI.
• Provide monthly reporting to the COO and the CEO, and use insights to optimize campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in marketing (law firm or professional services preferred).
• Proven track record of driving measurable results (leads, conversions, ROI).
• Proficiency in digital marketing tools: SEO, social media, email campaigns, analytics. Strong writing and design skills for content creation.
• Leadership ability to manage vendors, coordinate with internal roles, and drive accountability. Creative, coachable, and aligned with our mission.

Compensation

$70,000 per year, with the compensation and benefits outlined above.