The START Center for Cancer Care is hiring: Marketing Specialist in San Antonio

Marketing Specialist

The Marketing Specialist will report to practice leadership. The role will manage and grow our local brand presence. This individual will play a key role in engaging with patients and the community through social media, local outreach events, and website management. The ideal candidate has a strong understanding of digital marketing, excellent communication skills, and a passion for healthcare and community service.

Responsibilities

Digital & Social Media Marketing

• Create, schedule, and manage content across social media platforms (Facebook, Instagram, LinkedIn, X, etc.)
• Monitor engagement, respond to comments/messages, and foster community interaction
• Develop local campaigns to raise awareness of services, staff, and educational content

Website Management

• Perform minor updates to website content (e.g., bios, services, events, announcements)
• Collaborate with external web developers for technical updates as needed
• Ensure content is accurate, HIPAA-compliant, and reflects current services
• Work with an agency to develop and implement SEO/SEM content

Local Events & Community Outreach

• Coordinate participation in health fairs, charity events, and other community initiatives
• Organize in-office events (e.g., awareness months, educational sessions)
• Design and distribute marketing materials (flyers, brochures, event signage)

General Marketing Support

• Track and report on performance metrics (social media engagement, event turnout, etc.)
• Develop marketing calendars and collaborate with leadership on messaging

Maintain relationships with local organizations and referral partners

Other duties as assigned to help drive our mission of improving the lives of everyone living with cancer.

Qualifications

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field (or equivalent experience)
• 2+ years of experience in marketing, preferably in healthcare or related industry
• Proficiency with social media platforms and tools (e.g., Canva, Meta Business Suite)
• Familiarity with basic website content management systems (Acquia/Drupal a plus)
• Strong writing, editing, and communication skills
• Self-motivated, organized, and able to manage multiple projects at once

Graphic design experience is a plus