Highwire
Highwire is hiring: Public Relations Account Executive, B2B Tech & Professional
Highwire, New Haven, CT, US, 06540
Public Relations Account Executive, B2B Tech & Professional Services Public Relations Account Executive, B2B Tech & Professional Services at Highwire.
About Highwire Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. We believe that storytelling fuels transformation. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Role overview Our ideal Account Executive has 2-3 years of PR experience—perhaps at an agency or at a startup—and is ready to elevate their career. You should have solid relationships with key players, be attuned to social media, and be an exceptional writer. You will join a forward-thinking agency where you can develop leadership skills under the guidance of seasoned pros.
Essential Functions Media/Influencer Relations
Strong knowledge of all media and influencers relevant to clients’ business
Proactive media engagement and storyline development
Strong relationship with regular media and influencer targets
Secure coverage for each account according to team goals
Client Service/Management
Facilitate media briefings across client accounts and provide feedback to clients
Own portions of client PR calls
Provide counsel on media opportunities and coverage
Present quarterly/yearly account progress (as needed)
Own key elements of the PR program (analysts, influencers, speaking, content, etc.)
Become a go-to resource for client contact
Writing Proficiencies
Ability to generate press releases and other content that meets client satisfaction with minimal edits
Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly
Professional, articulate and timely client communication
Development of consistent, creative, successful pitches
Agency Operations
Mentor junior staff, assist in development of goals for reports, deliver annual reviews and quarterly check-ins
Participation in new business process including proactively identifying new targets, research and presenting at pitch
Identify, attend and encourage others to attend networking events
Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues; lead by example
Support teams and manage up and down
Responsible use of flexible work policies
Uses Highwire social channels; writes for Highwire blog
Mentor junior staff to elevate development
Self Development
Proactively set up quarterly goals with principal; track against goals and demonstrate growth
Effectively prioritize responsibilities based on impact, timelines, workflow and client goals
Drive projects forward independently and ensure follow-through
Identify areas for self-improvement and bring suggestions and solutions to management
Consistently hit deadlines or give notice if you won’t
Attends regular networking events
Highwire Perks Competitive salary
Merit-based bonuses and promotions
Hybrid work model to suit your schedule and lifestyle
Excellent vacation policy including extended break for summer and winter holiday
Participate in Empower Hours on Fridays; team can log off by 3pm
401K Match
Medical and dental benefits/FSA
Paid Parental Leave
Home office equipment stipend
Commuter Benefit
Growth Mindset Stipend of $100 annually for books, exhibitions, etc
Technology reimbursement
Wellness benefit
Donation Match
Mentorship
Monthly recognition programs
Employee referral bonus
New business referral bonus
Quarterly Highwire fun events
Dog-friendly work environment
Job details Location: Shelton, CT
Salary: $95,000 - $115,000
Employment type: Full-time
Seniority level Not Applicable
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