Brand USA
Senior Director, Media Relations and Corporate Communications
Brand USA, Washington, District of Columbia, us, 20022
Overview
Senior Director, Media Relations and Corporate Communications Join to apply for the Senior Director, Media Relations and Corporate Communications role at Brand USA. Title: Senior Director, Media Relations and Corporate Communications Classification: Exempt / Full-Time Department: Marketing / Communications Salary Range: $145,600.00 - $218,400.00 Reports To: Senior Vice President, Public Relations & Chief Communications Officer About Brand USA
Brand USA is the nation’s destination marketing organization, dedicated to driving legitimate international inbound travel to strengthen the U.S. economy, boost exports, create quality jobs, and foster community prosperity. By running data-driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a premier global destination while providing up-to-date visa and entry information. Established by the Travel Promotion Act in 2010, Brand USA has attracted millions of visitors and generated significant economic impact through its partnerships and campaigns. Job Summary
Brand USA is seeking a strategic, high-performing Senior Director, Media Relations and Corporate Communications, to lead the organization\'s media relations and corporate communications functions. This role is responsible for crafting and executing a cohesive communications strategy that promotes Brand USA\'s mission, enhances its reputation, and supports its global initiatives. This individual will manage day-to-day media relations, executive communications, board communications and presentations, companywide newsletters, corporate social channels, and external media engagement. A strong writer with a proven track record is essential. The position reports to the Senior Vice President, Public Relations & Chief Communications Officer, and works closely with executive leadership, legal, marketing, and public affairs teams, as well as the global international and domestic Public Relations and Communications team. Essential Functions
Media Relations
Support the Senior Vice President, Public Relations & Chief Communications Officer, in driving strategic earned media coverage for Brand USA\'s programs, campaigns, initiatives, leadership, and milestones. Serve as a Brand USA media spokesperson. Partner with U.S. and international PR and communications agency teams to cultivate journalist relationships, proactively pitch stories, and monitor reputational issues. Work in close collaboration day to day with the SVP and CCO; the Senior Director, International PR; and the Senior Manager, Media Relations and Communications. Collaborate with internal stakeholders to translate complex travel trade and marketing initiatives into compelling media narratives. Harness the latest research to tell stories that showcase the vital importance of the nation\'s travel and tourism industry and the work Brand USA does to further its mission of driving international tourism to the USA. Secure tier-1 media placements and manage media tours to promote Brand USA\'s initiatives and leadership. Leverage an established network of contacts in travel trade publications and business media to amplify Brand USA\'s messaging. Corporate Communications
Develop and oversee Brand USA\'s corporate communications strategy in alignment with organizational goals and priorities. Create corporate positioning and messaging frameworks that support Brand USA\'s mission and enhance organizational reputation. Write and coordinate press releases, briefing documents, executive speeches, talking points, outlines, executive-level presentations, and remarks for public engagements. Lead content development, writing, and distribution of monthly internal and external newsletters, particularly for industry stakeholders, partners, the travel trade, and other relevant audiences. Serve as a primary steward of Brand USA\'s corporate LinkedIn and social media presence, ensuring message consistency and tone; craft messaging that will resonate in those channels. Maintain public speaking engagements for Brand USA\'s CEO and other company executives. Develop and manage board presentations, speaking points, and materials in collaboration with Global Comms, Public Affairs, Finance, Legal, and Executive Leadership. Manage the master editorial calendar for corporate communications, ensuring alignment across departments. Lead stakeholder communications and relationship management initiatives to strengthen Brand USA\'s position within the tourism ecosystem. Strategic Alignment & Cross-functional Leadership
Build coalitions across departments to amplify Brand USA\'s message and ensure storytelling consistency. Work closely with the Marketing team on design, distribution, and analytics for communication materials. Ensure all executive and corporate communications reflect Brand USA\'s brand tone, positioning, and priorities. Translate complex policy and business initiatives into accessible communications for diverse stakeholder audiences. Be a key team player in a small, but effective global communications team. Management & Operational Oversight
Oversee contractors assigned to corporate communications or content development. Contribute to the annual communications budget, managing vendor relationships, and supporting PR program forecasts. Support the company\'s crisis communications and issues management response, particularly in regulated and government-adjacent environments. Utilize analytics and measurement tools to evaluate communications program effectiveness and optimize strategies. Report to work on a regular basis and be available for occasional after-hours emergency calls and projects. Additional Responsibilities
May be asked to perform additional duties not listed in the job description as required by business needs. Job Qualifications
Bachelor\'s degree in communications, public relations, journalism, or related field. 8-12 years of progressive experience in media relations, corporate communications, including executive communications and crisis communications/reputation management. Deep understanding of the travel and tourism ecosystem, including DMOs, tour operators, hospitality partners, and government tourism initiatives, strongly preferred. Experience with destination marketing and international tourism promotion strongly preferred. Knowledge of travel industry trends, challenges, and stakeholder landscape strongly preferred. Exceptional writer with a proven track record and editing skills, particularly for executive-level speeches, presentations, newsletters, press releases, and social media. Demonstrated success in handling high-profile communications for senior executives and/or public sector leaders. Experience managing media and messaging in complex, high-stakes environments. An established network of contacts in travel trade publications and business media is required. Experience with corporate positioning and messaging frameworks, reputation management, and brand stewardship. Background in government relations or public-private partnership communications preferred. Strategic thinking with the ability to translate complex policy and business initiatives into accessible communications. Experience working with boards, C-suite executives, and government stakeholders. Strong interpersonal and cross-functional collaboration skills. Strong teamwork ethic essential. Experience with international communications and cultural sensitivity. Analytics and measurement experience for communications programs. Crisis communications experience in regulated or government-adjacent environments. Adept at managing multiple projects, priorities, and deadlines. Ability to travel occasionally for meetings and events. A dedicated remote work area that is quiet enough for employees to concentrate is required. Must have homeowner\'s or renter\'s insurance and the ability to comply with company technology, safety, and health requirements. Ability to travel on occasion as required to attend meetings and/or events. Ability to frequently operate a computer and other office productivity machinery. Ability to lift up to twenty (20) pounds. Ability to perform the essential functions with or without a reasonable accommodation. May require more than forty (40) hours per week to perform the essential duties of the position. Benefits
Brand USA offers a comprehensive benefits package including Medical, Dental, and Vision with multiple plan options. Life and AD&D Insurance; Short-Term and Long-Term Disability. 401(k) Retirement Plan with employer matching; Flexible Spending Accounts; Transit and Parking Account. Wellness Program and Employee Assistance Program; Voluntary Benefits; International Medical Coverage. Schedule & Compliance
Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Some roles may require additional hours, overtime, evenings or weekends to meet deadlines. Brand USA is an equal opportunity employer and will provide reasonable accommodations under the Americans with Disabilities Act. Brand USA has an organizational commitment to diversity and inclusion and welcomes all qualified individuals regardless of race, religion, color, gender, sexual orientation, age, disability, national origin, or veteran status. Other
Location: Washington, DC
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Senior Director, Media Relations and Corporate Communications Join to apply for the Senior Director, Media Relations and Corporate Communications role at Brand USA. Title: Senior Director, Media Relations and Corporate Communications Classification: Exempt / Full-Time Department: Marketing / Communications Salary Range: $145,600.00 - $218,400.00 Reports To: Senior Vice President, Public Relations & Chief Communications Officer About Brand USA
Brand USA is the nation’s destination marketing organization, dedicated to driving legitimate international inbound travel to strengthen the U.S. economy, boost exports, create quality jobs, and foster community prosperity. By running data-driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a premier global destination while providing up-to-date visa and entry information. Established by the Travel Promotion Act in 2010, Brand USA has attracted millions of visitors and generated significant economic impact through its partnerships and campaigns. Job Summary
Brand USA is seeking a strategic, high-performing Senior Director, Media Relations and Corporate Communications, to lead the organization\'s media relations and corporate communications functions. This role is responsible for crafting and executing a cohesive communications strategy that promotes Brand USA\'s mission, enhances its reputation, and supports its global initiatives. This individual will manage day-to-day media relations, executive communications, board communications and presentations, companywide newsletters, corporate social channels, and external media engagement. A strong writer with a proven track record is essential. The position reports to the Senior Vice President, Public Relations & Chief Communications Officer, and works closely with executive leadership, legal, marketing, and public affairs teams, as well as the global international and domestic Public Relations and Communications team. Essential Functions
Media Relations
Support the Senior Vice President, Public Relations & Chief Communications Officer, in driving strategic earned media coverage for Brand USA\'s programs, campaigns, initiatives, leadership, and milestones. Serve as a Brand USA media spokesperson. Partner with U.S. and international PR and communications agency teams to cultivate journalist relationships, proactively pitch stories, and monitor reputational issues. Work in close collaboration day to day with the SVP and CCO; the Senior Director, International PR; and the Senior Manager, Media Relations and Communications. Collaborate with internal stakeholders to translate complex travel trade and marketing initiatives into compelling media narratives. Harness the latest research to tell stories that showcase the vital importance of the nation\'s travel and tourism industry and the work Brand USA does to further its mission of driving international tourism to the USA. Secure tier-1 media placements and manage media tours to promote Brand USA\'s initiatives and leadership. Leverage an established network of contacts in travel trade publications and business media to amplify Brand USA\'s messaging. Corporate Communications
Develop and oversee Brand USA\'s corporate communications strategy in alignment with organizational goals and priorities. Create corporate positioning and messaging frameworks that support Brand USA\'s mission and enhance organizational reputation. Write and coordinate press releases, briefing documents, executive speeches, talking points, outlines, executive-level presentations, and remarks for public engagements. Lead content development, writing, and distribution of monthly internal and external newsletters, particularly for industry stakeholders, partners, the travel trade, and other relevant audiences. Serve as a primary steward of Brand USA\'s corporate LinkedIn and social media presence, ensuring message consistency and tone; craft messaging that will resonate in those channels. Maintain public speaking engagements for Brand USA\'s CEO and other company executives. Develop and manage board presentations, speaking points, and materials in collaboration with Global Comms, Public Affairs, Finance, Legal, and Executive Leadership. Manage the master editorial calendar for corporate communications, ensuring alignment across departments. Lead stakeholder communications and relationship management initiatives to strengthen Brand USA\'s position within the tourism ecosystem. Strategic Alignment & Cross-functional Leadership
Build coalitions across departments to amplify Brand USA\'s message and ensure storytelling consistency. Work closely with the Marketing team on design, distribution, and analytics for communication materials. Ensure all executive and corporate communications reflect Brand USA\'s brand tone, positioning, and priorities. Translate complex policy and business initiatives into accessible communications for diverse stakeholder audiences. Be a key team player in a small, but effective global communications team. Management & Operational Oversight
Oversee contractors assigned to corporate communications or content development. Contribute to the annual communications budget, managing vendor relationships, and supporting PR program forecasts. Support the company\'s crisis communications and issues management response, particularly in regulated and government-adjacent environments. Utilize analytics and measurement tools to evaluate communications program effectiveness and optimize strategies. Report to work on a regular basis and be available for occasional after-hours emergency calls and projects. Additional Responsibilities
May be asked to perform additional duties not listed in the job description as required by business needs. Job Qualifications
Bachelor\'s degree in communications, public relations, journalism, or related field. 8-12 years of progressive experience in media relations, corporate communications, including executive communications and crisis communications/reputation management. Deep understanding of the travel and tourism ecosystem, including DMOs, tour operators, hospitality partners, and government tourism initiatives, strongly preferred. Experience with destination marketing and international tourism promotion strongly preferred. Knowledge of travel industry trends, challenges, and stakeholder landscape strongly preferred. Exceptional writer with a proven track record and editing skills, particularly for executive-level speeches, presentations, newsletters, press releases, and social media. Demonstrated success in handling high-profile communications for senior executives and/or public sector leaders. Experience managing media and messaging in complex, high-stakes environments. An established network of contacts in travel trade publications and business media is required. Experience with corporate positioning and messaging frameworks, reputation management, and brand stewardship. Background in government relations or public-private partnership communications preferred. Strategic thinking with the ability to translate complex policy and business initiatives into accessible communications. Experience working with boards, C-suite executives, and government stakeholders. Strong interpersonal and cross-functional collaboration skills. Strong teamwork ethic essential. Experience with international communications and cultural sensitivity. Analytics and measurement experience for communications programs. Crisis communications experience in regulated or government-adjacent environments. Adept at managing multiple projects, priorities, and deadlines. Ability to travel occasionally for meetings and events. A dedicated remote work area that is quiet enough for employees to concentrate is required. Must have homeowner\'s or renter\'s insurance and the ability to comply with company technology, safety, and health requirements. Ability to travel on occasion as required to attend meetings and/or events. Ability to frequently operate a computer and other office productivity machinery. Ability to lift up to twenty (20) pounds. Ability to perform the essential functions with or without a reasonable accommodation. May require more than forty (40) hours per week to perform the essential duties of the position. Benefits
Brand USA offers a comprehensive benefits package including Medical, Dental, and Vision with multiple plan options. Life and AD&D Insurance; Short-Term and Long-Term Disability. 401(k) Retirement Plan with employer matching; Flexible Spending Accounts; Transit and Parking Account. Wellness Program and Employee Assistance Program; Voluntary Benefits; International Medical Coverage. Schedule & Compliance
Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Some roles may require additional hours, overtime, evenings or weekends to meet deadlines. Brand USA is an equal opportunity employer and will provide reasonable accommodations under the Americans with Disabilities Act. Brand USA has an organizational commitment to diversity and inclusion and welcomes all qualified individuals regardless of race, religion, color, gender, sexual orientation, age, disability, national origin, or veteran status. Other
Location: Washington, DC
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