Sitecore
Senior Director, Field & Partner Marketing - North America 5 Locations Senior Di
Sitecore, San Francisco, California, United States, 94199
Description
Locations: Boston/Manchester area, Minneapolis/St. Paul area - two days per week office expectation
About Us At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic.
Our foundation is our people – a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction.
As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.
Learn more at Sitecore.com
About the Role We seek a Senior Director of Field & Partner Marketing for North America to develop and execute marketing strategies that drive growth and revenue through demand generation and partner engagement in alignment with global priorities. As a senior leader for the AMS region, you will:
Drive demand generation directly and via partners
Align closely with Sales and Partner leadership
Lead a high-performing team with strong field and partner marketing experience
Develop programs that accelerate growth and enable partners to amplify Sitecore’s presence across North America
What You’ll Do
Create and manage the demand generation strategy, collaborating with sales and partner teams
Oversee the marketing budget ensuring alignment with corporate goals
Develop and oversee the demand generation strategy for the Americas focusing on ABM, integrated campaigns, and multichannel initiatives
Generate the pipeline necessary to meet AMS revenue targets
Formulate partner marketing strategy, enhancing Sitecore’s presence within the partner ecosystem
Collaborate cross-functionally to adapt and activate global programs for local markets
Measure and optimize program performance using KPIs and data
Manage the AMS marketing budget efficiently
Ensure cross collaboration with key sales stakeholders across the geo, growing these as a priority
Establish and supervise an effective AMS marketing team offering guidance and career advancement
What You Need to Succeed
10+ years of B2B marketing experience
Strong knowledge of account-based marketing
Proven success in driving revenue through collaborative initiatives
Job Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred
10+ years of B2B marketing experience, including significant time in field and partner/channel marketing roles
Strong knowledge and hands-on experience with ABM, integrated campaigns, and partner co-marketing initiatives
SaaS and/or vertical marketing experience preferred
Proven success delivering pipeline and revenue through direct and indirect channels
Excellent leadership and people management skills
Proficiency with marketing automation platforms, web analytics, and CRM tools
Collaborative, data-driven, and strategic mindset
What Success Will Look Like
Measurable GTM strategy delivering quality pipeline and marketing-sourced revenue
Strong partner engagement with co-created programs driving pipeline acceleration
High-performing, motivated team with clear development plans
Collaborative relationships with Sales, Partner Management, and Global Marketing
Transparent reporting and communication ensuring alignment and continuous improvement
After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
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About Us At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic.
Our foundation is our people – a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction.
As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.
Learn more at Sitecore.com
About the Role We seek a Senior Director of Field & Partner Marketing for North America to develop and execute marketing strategies that drive growth and revenue through demand generation and partner engagement in alignment with global priorities. As a senior leader for the AMS region, you will:
Drive demand generation directly and via partners
Align closely with Sales and Partner leadership
Lead a high-performing team with strong field and partner marketing experience
Develop programs that accelerate growth and enable partners to amplify Sitecore’s presence across North America
What You’ll Do
Create and manage the demand generation strategy, collaborating with sales and partner teams
Oversee the marketing budget ensuring alignment with corporate goals
Develop and oversee the demand generation strategy for the Americas focusing on ABM, integrated campaigns, and multichannel initiatives
Generate the pipeline necessary to meet AMS revenue targets
Formulate partner marketing strategy, enhancing Sitecore’s presence within the partner ecosystem
Collaborate cross-functionally to adapt and activate global programs for local markets
Measure and optimize program performance using KPIs and data
Manage the AMS marketing budget efficiently
Ensure cross collaboration with key sales stakeholders across the geo, growing these as a priority
Establish and supervise an effective AMS marketing team offering guidance and career advancement
What You Need to Succeed
10+ years of B2B marketing experience
Strong knowledge of account-based marketing
Proven success in driving revenue through collaborative initiatives
Job Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred
10+ years of B2B marketing experience, including significant time in field and partner/channel marketing roles
Strong knowledge and hands-on experience with ABM, integrated campaigns, and partner co-marketing initiatives
SaaS and/or vertical marketing experience preferred
Proven success delivering pipeline and revenue through direct and indirect channels
Excellent leadership and people management skills
Proficiency with marketing automation platforms, web analytics, and CRM tools
Collaborative, data-driven, and strategic mindset
What Success Will Look Like
Measurable GTM strategy delivering quality pipeline and marketing-sourced revenue
Strong partner engagement with co-created programs driving pipeline acceleration
High-performing, motivated team with clear development plans
Collaborative relationships with Sales, Partner Management, and Global Marketing
Transparent reporting and communication ensuring alignment and continuous improvement
After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
#J-18808-Ljbffr