Market America Inc is hiring: Digital Communication Manager in Greensboro

Overview

Market America Inc is a Global Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing. We are seeking a Digital Communications Manager for our Marketing team to transform how SHOP.COM speaks to millions of customers around the world. This is a leadership role in crafting communication experiences that drive engagement, conversions, and brand love, aligning lifecycle marketing across email, SMS, and push to boost repeat purchases, reactivate lapsed users, and maximize ROI.

Position summary: Are you obsessed with creating click-worthy subject lines, high-performing automations, and data-driven lifecycle journeys? We are looking for a strategic thinker who can turn data into actionable journeys, set performance benchmarks, and lead us into a new era of direct-to-consumer communication.

Responsibilities

• Lead the strategic vision and execution roadmap for customer communications via email, SMS, and push.
• Build customer lifecycle frameworks: onboarding, nurture, upsell/cross-sell, win-back, loyalty.
• Partner cross-functionally with brand, CRM, creative, and product teams to align communications with business goals.
• Own end-to-end campaign management: strategy, copy, creative briefing, testing, deployment, QA, and performance analysis.
• Build and optimize automated campaigns via Maropost or equivalent (welcome flows, browse abandonment, post-purchase, etc.).
• Implement and monitor A/B and multivariate testing with actionable reporting.
• Define KPIs (open, click-through, conversion, LTV, opt-out) and report weekly/monthly insights to senior leadership.
• Leverage segmentation and behavioral data to inform personalization and targeting.
• Stay at the forefront of emerging trends in email deliverability, AI-driven messaging, and compliance (e.g., GDPR, CAN-SPAM).
• Explore new engagement tools and pilot innovative formats like interactive emails or AMP for Email.

Education & Experience

• 5–7+ years of experience in email marketing, ideally with an e-commerce or marketplace brand.
• Proven success scaling email programs that directly influenced revenue growth.
• Mastery of tools like Maropost, Mailchimp, Bluecore, Klaviyo, Iterable, or similar (experience migrating tools is a plus).
• Skilled at writing brief but impactful subject lines, CTAs, and lifecycle messaging.
• Strong analytical skills with an experimentation mindset.
• Comfortable collaborating with designers, developers, and data teams.

Skills & Qualifications

• Proficient use of MS Office programs: Word, PowerPoint and Outlook; above moderate proficiency in MS Excel.
• High energy level; ability to manage multifaceted strategic projects alongside day-to-day tactical activities.
• Excellent interpersonal skills; able to work with diverse personalities; tactful, mature, flexible.
• Strong reading, writing, and speaking skills in English; active listening; attention to detail; critical thinking; mathematical and problem-solving abilities.

Benefits & Additional Information

Market America offers a competitive salary and generous benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match, and an on-site health clinic.

Qualified candidates should apply online. This position will be on-site in our Greensboro, NC offices. Sponsorship is not available for this position.

Market America is proud to be an equal opportunity employer.

Market America | SHOP.COM is changing the way people shop and the economic paradigm so anyone can become financially independent by creating their own economy and converting spending into earning with the Shopping Annuity. Market America Worldwide | SHOP.COM is a global e-commerce and digital marketing company that specializes in one-to-one marketing. Headquartered in Greensboro, North Carolina, with eight sites around the globe, Market America Worldwide was founded in 1992 by Founder, Chairman & CEO JR Ridinger. SHOP.COM ranks among top online shops and marketplaces as reflected in industry rankings and awards. More information is available at SHOP.COM.