Leaving Care Solutions Limited is hiring: Content Writer in Kent

Department: Central Services – Marketing

Salary banding: Up to £24,000

Hours: 35 hours per week

Overarching Responsibilities

Support the growth of the community through the production of high-quality and original content, including blog posts, articles, web copy and social media updates

Work closely with the SEO Manager to incorporate keyword research and SEO best practices into your content

Review and edit your content for accuracy, grammar, and clarity

Align your work with key performance indicators (KPIs) aimed at evaluating content effectiveness

Conduct in-depth research on a wide range of topics related to our brand and industry

Embrace constructive feedback and proactively seek opportunities to enhance content performance and audience engagement

Work closely with the wider marketing team to identify gaps in content and flag issues with existing content

Proactive analysis of all campaigns and identifying opportunities for optimisation

Additional Duties

Completion of all reports and updates relevant to the post

Attend in-house training courses and engage with professionals and experts within our niche

Attend all meetings relevant to the post

Learn about and develop a deep understanding of all the Polaris brands and the required tone of voice used for each

Monitor trends and updates across the wider industry

Ensure compliance with our Equal Opportunities Policy and Procedure in all employment practices

Comply with the no smoking policy in place

Undertake other duties as requested that are commensurate with the level of responsibility and skills of the role

Comply with all Polaris policies and procedures

Ensure that Health and Safety for all staff is observed in the course of employment

Ensure compliance with safeguarding procedures, throughout all work within the agency, informing the Safeguarding Manager immediately of any child protection matter or serious complaint

Candidate Skills & Expertise

At least one year’s experience in a copywriting role

A university degree, ideally in a related field, or equivalent experience in a related role

Excellent English writing skills

Ability to work independently or as part of a team

Basic understanding of SEO

Ability to proof-read own and others’ work

Proactive and resourceful with a ‘can-do’ attitude

High level of attention to detail

Ability to work under pressure and meet deadlines

Capacity to prioritise and work on multiple projects

Outstanding communication and collaboration skills

Experience of Asana and web CMS platforms (Umbraco, WordPress) would be beneficial but is not essential

PERSON SPECIFICATION – COPYWRITER

Qualifications

University degree or equivalent experience (Essential)

Experience

Experience in a copywriting role (Essential)

Experience of Asana (Desirable)

Experience of WordPress/Umbraco (Desirable)

Experience of working with a team or a variety of stakeholders (Essential)

An understanding of CRO & UX principles would be useful (Desirable)

Evidence of practical application of IT and electronic communications, including Microsoft Office and Google Suite (Essential)

Personal Skills

Ability to communicate effectively with people at all levels including written and verbal skills (Essential)

Excellent attention to detail (Essential)

Passion for content and copywriting (Essential)

Ability to work on own initiative and as part of a team (Essential)

Willingness and ability to work flexibly including weekend, early morning and evening work as necessary (Essential)

An appreciation and commitment to Health and Safety issues in the workplace (Essential)

A commitment to Equal Opportunities in all work practices (Essential)

Overall Purpose

We are seeking a talented, experienced and creative Content Writer to join our dynamic marketing team. As a Content Writer, you will be responsible for creating engaging and lead-generating content that aligns with our brand's tone and resonates with our target audience. Your role will be essential in driving brand awareness and engagement through well-crafted content across various digital platforms.

This is a hands-on role requiring an attention to detail and an understanding of brand voice and tone. You will be required to align your output with our SEO strategy to produce optimised, keyword-orientated content that reflects Google’s E-E-A-T recommendations. This position necessitates a strong sense of autonomy, as you will be accountable for meeting deadlines, efficiently managing your workload, and working within a collaborative team environment.