Digital Content Manager Job at Johnson Health Tech North America in Vancouver

Digital Content Manager role at Johnson Health Tech North America

We are seeking an accomplished Digital Content Manager to enhance and evolve Johnson’s JRNY application. JRNY is a digital fitness platform that allows users to connect and control a wide variety of fitness equipment and access off-product exercise routines.

Overview

The Digital Content Manager will use a blend of creative, strategic, and analytical skills to manage the content within JRNY’s fitness application, driving user engagement, acquisition, and retention. Under the direction of the Sr. Director of Electrical Engineering, the role focuses on content strategy, optimization, and performance improvement.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with the app's goals and target audience.
• Curate and manage diverse content types: strength and cardio workouts, training programs, plans, videos, and related experiences.
• Collaborate with fitness experts, trainers, and other subject matter experts to create new content, ensure content accuracy and relevance.
• Oversee content production, including writing, editing, and sourcing visual assets.
• Optimize content for search visibility within the app and on external platforms.
• Implement personalization tactics to deliver relevant content based on user preferences and progress.
• Manage the content calendar and ensure timely publication of new content and updates.
• Analyze app usage data and content performance metrics (engagement, retention, conversion) and use insights to refine strategy.
• Conduct A/B testing on content elements to identify optimal approaches.
• Partner with marketing, product, and design teams to ensure content consistency and alignment with brand guidelines and campaigns.
• Collaborate with engineering teams to enhance the content management system and other in-app tools.
• Stay up to date with industry trends, competitor activities, and new technologies in digital fitness and content marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 4 years of experience in digital content management or a similar role, ideally in health, wellness, or fitness.
• Strong understanding of content strategy, optimization techniques, and performance analysis.
• Excellent written and verbal communication skills.
• Experience with content management systems (CMS), analytics tools (e.g., Google Analytics, Adobe Analytics), and A/B testing frameworks.
• Knowledge of mobile user experience principles and user behavior within app-based experiences.
• Passion for health, fitness, and helping people achieve their wellness goals.
• Ability to work effectively in a fast-paced environment and manage multiple projects.

Benefits

• Health & Dental Insurance
• Company paid Life Insurance
• 401(k)
• Paid Time Off benefits
• Product discounts
• Wellness programs

EOE/M/W/Vet/Disability

Location: Portland, OR