Marketing Director Job at US Federal Government in Baton Rouge

Overview

This is a full-time on-site role for a Marketing Director, located in the Baton Rouge Metropolitan Area. The Marketing Director will be responsible for overseeing the marketing activities and strategies of the organization. Day-to-day tasks include market planning, managing marketing campaigns, conducting market research, and collaborating with sales teams to enhance marketing efforts. The Marketing Director will also analyze marketing trends, evaluate the effectiveness of marketing programs, and develop new strategies to improve outreach and engagement.

Responsibilities

• Oversee the organization\'s marketing activities and strategies
• Plan and execute market planning and market research efforts
• Manage marketing campaigns and collaborate with sales teams to enhance marketing effectiveness
• Analyze marketing trends and evaluate program effectiveness
• Develop and implement new strategies to improve outreach and engagement

Qualifications

• Market planning and market research skills
• Experience in marketing management and sales
• Strong problem-solving and analytical abilities
• Excellent leadership and team management skills
• Exceptional written and verbal communication skills
• Bachelor\'s degree in Marketing, Business Administration, or a related field
• Experience in government or public sector marketing is a plus

Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Government Administration