University of Cincinnati is hiring: Brand Multimedia Specialist, Marketing + Com

Overview

Brand Multimedia Specialist, Marketing + Communications, Hybrid — University of Cincinnati. The role elevates UC’s reputation through bold brand activation and compelling digital storytelling. It is a fast-paced, collaborative position with a flexible hybrid schedule (in-office and remote days).

Essential Functions

• Produce and manage brand-forward photography and videography to support high-impact, campaign-specific initiatives, ensuring alignment with UC’s visual identity and strategic goals.
• Capture “Moments that Matter” through high-quality photo and video coverage of signature university events (e.g., Convocation, Commencement, Homecoming) and other milestone moments.
• Lead creative content production in collaboration with the Senior Social Media Manager for concepting, capturing, and editing photo and video assets for UC’s social channels.
• Design and deliver digital-first assets including short-form videos, motion graphics, and photography for use across UC’s digital ecosystem (social media, web, email, digital advertising).
• Develop and optimize short-form video and social media content for platforms like TikTok, Instagram, YouTube, and Facebook to boost engagement and reach.
• Support the Media Relations and Content teams by delivering high-quality photo and video assets to elevate news stories and signature content.
• Support web experience development by creating visual assets for Adobe Experience Manager (AEM) and UC.edu.
• Collaborate with the Digital + Social Apex Users Group to elevate UC’s digital storytelling across platforms.
• Ensure accessibility and usability compliance in all digital creative assets (WCAG standards).
• Manage enterprise-level Digital Asset Manager (DAM).
• Design and execute social activations, pop-ups, and digital campaigns to extend UC’s brand to new audiences.
• Support data-driven decisions by evaluating performance metrics and refining content based on engagement, reach, and conversions.
• Use project management tools to plan, track, and collaborate with stakeholders across Marketing + Communications and university units.
• Manage vendors and external partners, writing specifications and coordinating deliverables.
• Stay current with industry trends, including AI and digital engagement strategies.
• Perform related duties as needed. This job description can be changed at any time.

Required Education

Bachelor’s Degree

Required Experience

Three (3) years of relevant work experience in a related field

Additional Qualifications Considered

• Proficiency in Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects, InDesign, Lightroom)
• Experience with photo and video production (DSLR/mirrorless cameras, audio, lighting, post-production)
• Strong portfolio of digital-first creative work (social content, short-form video, motion graphics, photography)
• Familiarity with digital asset management (DAM) and effective metadata usage
• Familiarity with content management systems (CMS), preferably Adobe Experience Manager (AEM)
• Understanding of accessibility and usability standards (WCAG)
• Experience developing branded assets and templates for cross-platform use
• Strong storytelling instincts and visual sensibility
• Highly organized with experience using digital project management tools (e.g., Asana, Trello)

Physical Requirements / Work Environment

• Office environment with no unusual physical or environmental demands

Compensation And Benefits

UC offers an exceptional benefits package designed to support well-being, financial security, and work-life balance. Highlights include:

• Comprehensive Tuition Remission: Tuition remission for you and eligible dependents for nearly all undergraduate and graduate programs
• Robust Retirement Plans: State pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP); UC contributes 14–18% of salary based on position
• Real Work-Life Balance: Generous time-off policy including vacation and sick time, 11 paid holidays, additional end-of-year paid time off, and 6 weeks of paid parental leave
• Additional Benefits Include: Competitive salary (approx. $55,000 – $58,500 depending on experience); comprehensive health coverage; flexible spending accounts; wellness programs; professional development and mentorship opportunities

To learn more about UC, visit the careers page at https://www.uc.edu/careers.html

UC is an E-Verify employer. If hired, you will need to provide proof of employment eligibility via the I-9 process. A list of acceptable documents: https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents

Equal Opportunity Employer: Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.

REQ: 99913

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Higher Education