Director, Paid Media & SEO Job at Onward Search in California

Overview

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking to hire a dynamic Director, Paid Media & SEO for a client in the health and wellness space!

Location: Remote (With some travel to Dallas headquarters) – need to live in LA, SD, OC, Inland Empire (metro area in socal), Vegas, PHX, SLC, Tampa, Orlando and Miami.

Base pay range

$120,000.00/yr - $160,000.00/yr

Responsibilities

• Lead strategy, execution, and optimization of paid media campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic.
• Own and implement a comprehensive SEO strategy (local and national) to boost organic traffic and visibility.
• Analyze campaign performance data and deliver insights to inform future strategies and executive reporting.
• Design and manage A/B testing to improve conversion rates and campaign ROI.
• Collaborate with MarTech, Analytics, Sales, and Web teams to align media and SEO efforts with broader business goals.
• Manage relationships with media agencies and platform partners to drive campaign efficiency.
• Stay current on digital trends, platform updates, and algorithm changes to maintain a competitive edge.
• Align digital strategy with key brand moments, seasonal initiatives, and product launches.

Qualifications

• 7+ years of experience in paid media and SEO, ideally within a multi-location or franchise business.
• Proven success driving performance marketing results across digital channels.
• Expertise in Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs), Google Analytics, and media buying platforms.
• Experience working with CRM/CDP platforms (HubSpot required; Amperity or Klaviyo a plus).
• Strong analytical skills with hands-on experience using BI tools like Tableau or DOMO.
• Demonstrated ability to lead and develop high-performing marketing teams.
• Background in membership-based or wellness-focused businesses is a plus.

Why Apply?

• Opportunity to drive growth for a nationally expanding fitness brand.
• High-impact role with strategic influence across marketing, analytics, and business development.
• Work with a collaborative team passionate about wellness, innovation, and performance.

How to apply

To learn more about this Director, Paid Media & SEO opportunity, apply now. Our recruitment team will be in touch, guide you through the interview process, and advocate on your behalf.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing
• Industries

Industries

• Wellness and Fitness Services