About Us: The Tapping Solution is dedicated to spreading the powerful practice of EFT Tapping to help people around the world reduce stress, alleviate pain, and improve their lives. Were looking for a talented Email Marketing Lead to craft compelling, high-impact emails that inspire and align with our mission.
Position Overview: Were looking for an Email Marketing Lead with the vision, expertise, and strategy to take our email marketing to the next level. This isnt a role for someone still learning the ropes; were seeking a proven leader who has at least 5 years of hands-on email marketing experience and a track record of driving measurable results through strategic campaigns.
This role is about leadership, strategy, and execution. Youll work closely with our marketing team and lead the charge in optimizing performance and building new flows.
Youll work with tools like Klaviyo (for our main email list) and Braze (for app campaigns), handling both email and SMS marketing. Youll also monitor deliverability, compliance, and performance while ensuring error-free, mobile-friendly emails go out on time.
Key Responsibilities:
- Define and lead the strategic vision for email marketing campaigns to nurture long-term customer relationships, increase engagement, and drive monetization.
- Use data-driven insights to continually optimize email campaigns, flows, and segmentation strategies to improve key metrics like open rates, click-through rates, and conversion rates.
- Monitor deliverability rates, minimize unsubscribes/complaints, and ensure compliance with spam regulations (e.g., CAN-SPAM).
- Build mobile-friendly templates and flows, leveraging technical knowledge of ESPs (e.g., APIs, SDKs, customer SMTPs).
- Monitor performance, analyze trends, and report on KPIs with actionable recommendations for improvement.
- Stay on top of email industry trends, including technological advancements, ISP/ESP developments, and email legislation.
Qualifications:
- 5+ years in a dedicated email marketing role, with deep hands-on experience in campaign management and strategy.
- Proficiency with Klaviyo and Braze or similar platforms.
- Deep knowledge of ESPs, deliverability metrics, segmentation strategies, and email marketing best practices.
- Strong analytical skills with a data-driven approach to improving email performance.
- Experience with technical aspects of ESPs (APIs, SDKs, SMTPs, etc.).
- Excellent written and verbal communication skills.
- Highly organized, detail-oriented, and capable of managing multiple campaigns/projects simultaneously.
- While we definitely have a long list of items in mind for you to tackle first, we also are looking for an expert that can guide us to what we need. You are the type of person that can deliver on our asks, but also takes initiative, feeling comfortable providing recommendations.
- You enjoy working collaboratively across internal teams and with external partners to turn ideas into action.
- A passion for health, wellness, and personal development is a big plus!
Benefits:
- 100% Remote with flexible work hours
- Paid Time Off
- Paid Holidays
- 401(k) Match
- Opportunity to work for a company with a greater good mission
- Access to content for your own personal development
Contact Us: We want to hear your thoughts, comments, and questions!
- contact@thetappingsolution.com
- The Tapping Solution
PO Box 5305
Brookfield, CT 06804
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