Luxottica
Marketing Manager
EyeMed, a part of EssilorLuxottica, is looking for a Marketing Manager. This role is based in Mason, OH, US, 45040. The position is full-time and offers a comprehensive total rewards package. EyeMed's mission is to help people see life to the fullest, and it supports the OneSight EssilorLuxottica Foundation, which focuses on eradicating the world's vision crisis. The Manager - Marketing will be responsible for researching, writing, and publishing content that resonates with and impacts our constituents in the Business-to-Business segment. The Manager will contribute to the overall content marketing strategy, conduct regular content gap and performance analyses, collaborate with other marketing and competitive intelligence team members, and promote content to drive demand and engagement. Major duties and responsibilities include: Contribute to the overall content strategy, budget, and editorial calendar Partner effectively with cross-functional teams to create optimized content Create high-quality, valuable, and shareable content Implement SEO and accessibility best practices Manage blog schedule, content curation, and contributors Execute on B2B social media strategy Serve as copyeditor for all contributed or collaborative content Ensure all assets are on-brand and consistent with style, voice, and tone Lead content distribution and best channels for performance Stay abreast of content marketing changes and educate team members Measure content performance across platforms and processes Support content and deployment for websites, emails, landing pages, and internal sites Work with leadership to create quarterly plans and targets for content suited for trade contractor, general contractor, and supplier/manufacturer segments Share regular reporting and present metrics on asset performance Basic qualifications include: Bachelor's degree in Marketing, English, Public Relations, or related field 5+ years of marketing, advertising, or communications experience with a focus in content marketing Demonstrated success in problem solving, collaboration, and communication Proven track record of creating high-quality, valuable, and shareable content Ability to apply strategy and execution Knowledge of integrated communication strategies Highly organized with attention to detail Effective at delivering results in a highly-matrixed organization Effective at partnering and developing relationships with key internal and external stakeholders Ability to take ownership and have a high level of accountability Excellent oral and written communications skills Knowledge of marketing automation, content management systems, and CRM tools Experience with Microsoft 365 programs, including SharePoint Preferred qualifications include: Benefits, insurance, or healthcare industry experience Experience operating in a regulated industry Background in business-to-business (B2B) sales and marketing Employee pay is determined by multiple factors, including geography, experience, qualifications, skills, and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts. EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 or email HRCompliance@luxotticaretail.com. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression, or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy, genetic information, or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.
EyeMed, a part of EssilorLuxottica, is looking for a Marketing Manager. This role is based in Mason, OH, US, 45040. The position is full-time and offers a comprehensive total rewards package. EyeMed's mission is to help people see life to the fullest, and it supports the OneSight EssilorLuxottica Foundation, which focuses on eradicating the world's vision crisis. The Manager - Marketing will be responsible for researching, writing, and publishing content that resonates with and impacts our constituents in the Business-to-Business segment. The Manager will contribute to the overall content marketing strategy, conduct regular content gap and performance analyses, collaborate with other marketing and competitive intelligence team members, and promote content to drive demand and engagement. Major duties and responsibilities include: Contribute to the overall content strategy, budget, and editorial calendar Partner effectively with cross-functional teams to create optimized content Create high-quality, valuable, and shareable content Implement SEO and accessibility best practices Manage blog schedule, content curation, and contributors Execute on B2B social media strategy Serve as copyeditor for all contributed or collaborative content Ensure all assets are on-brand and consistent with style, voice, and tone Lead content distribution and best channels for performance Stay abreast of content marketing changes and educate team members Measure content performance across platforms and processes Support content and deployment for websites, emails, landing pages, and internal sites Work with leadership to create quarterly plans and targets for content suited for trade contractor, general contractor, and supplier/manufacturer segments Share regular reporting and present metrics on asset performance Basic qualifications include: Bachelor's degree in Marketing, English, Public Relations, or related field 5+ years of marketing, advertising, or communications experience with a focus in content marketing Demonstrated success in problem solving, collaboration, and communication Proven track record of creating high-quality, valuable, and shareable content Ability to apply strategy and execution Knowledge of integrated communication strategies Highly organized with attention to detail Effective at delivering results in a highly-matrixed organization Effective at partnering and developing relationships with key internal and external stakeholders Ability to take ownership and have a high level of accountability Excellent oral and written communications skills Knowledge of marketing automation, content management systems, and CRM tools Experience with Microsoft 365 programs, including SharePoint Preferred qualifications include: Benefits, insurance, or healthcare industry experience Experience operating in a regulated industry Background in business-to-business (B2B) sales and marketing Employee pay is determined by multiple factors, including geography, experience, qualifications, skills, and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts. EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 or email HRCompliance@luxotticaretail.com. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression, or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy, genetic information, or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.