Loyalty Marketing Lead

Join to apply for the Loyalty Marketing Lead role at Barclays Business Banking.

Step into the role of Loyalty Marketing Lead at Barclays, where you will handle Reward Rule creation and maintenance to support card fulfillment and the customer service website, and Introductory Bonus Offer (IBO) creation and maintenance to support the apply Terms and Conditions. In this exciting role, you will participate in all new product launches, conversions, refreshers, and assist in the campaign building process.

To be successful as a Loyalty Marketing Lead, you should have:

• Experience in a major corporation, preferably a bank
• Rewards or loyalty program experience
• Marketing strategy and people management experience

Some Other Highly Valued Skills May Include

• Excellent communication skills, both written and spoken, to effectively communicate with all levels of leadership
• Leadership and teamwork skills ability to work well in cross-functional teams, drive strategic agendas, and make strategic recommendations
• Attention to detail and proactive mindset

This role is located in Wilmington, DE.

Purpose of the role

To drive innovation, meet customer needs, and ensure the bank's long-term success and competitive edge.

Accountabilities

• Conduct market research to understand customer needs, pain points, and emerging trends, supporting profitability analysis, market sizing, and product positioning.
• Collaborate with stakeholders across departments including marketing, sales, technology, engineering, and design to generate innovative product ideas and prototypes aligned with customer needs and strategic goals.
• Develop concepts and specifications defining features, functionalities, target market, user interface, technical specifications, and potential revenue models of new products.
• Evaluate technical feasibility, legal compliance, and potential risks related to new product development and launch.
• Monitor market trends and gather feedback from internal teams and customers through prototypes and testing to refine products before launch.
• Manage comprehensive launch plans and technical deployments, including timelines, marketing strategies, training, and communication channels.
• Track key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue to assess product performance.

Assistant Vice President Expectations

• Advise and influence decision-making, contribute to policy development, and ensure operational effectiveness, collaborating with other functions and divisions.
• Lead a team performing complex tasks, setting objectives, coaching, and appraising performance.
• Demonstrate leadership behaviors to foster a thriving environment, including listening, inspiring, aligning, and developing others.
• For individual contributors, lead collaborative assignments, guide team members, and identify new directions and methodologies.
• Consult on complex issues, support risk mitigation, and develop policies to strengthen controls and governance.
• Own risk management and controls related to work activities.
• Collaborate across areas to support business strategy and activity.
• Engage in complex data analysis to solve problems creatively and effectively.
• Communicate complex or sensitive information clearly.
• Influence stakeholders to achieve desired outcomes.

All colleagues are expected to embody Barclays' values of Respect, Integrity, Service, Excellence, and Stewardship, and to demonstrate the Barclays Mindset of Empower, Challenge, and Drive.