Join a team that inspires creativity and drives success!
Compeer Financial is a member-owned cooperative that proudly serves agriculture and rural communities. We foster a diverse and inclusive workforce where team members thrive in a flexible, hybrid work environment. Our commitment to professional growth and meaningful work ensures that you have the resources to succeed both inside and outside the workplace.
How we support you:
- Hybrid work model with up to 50% remote options
- Flexible schedules, especially during summer months
- Generous 401k contributions and matching plans
- Comprehensive benefits package: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program, and EAP
- Ample time off: vacation, sick leave, holidays, parental leave, and volunteer paid time off
- Opportunities for learning, development, and mentorship
- Cross-functional committee engagement (e.g., Inclusion Council, emerging professional groups)
- Reimbursement for professional memberships and certifications
Note: Casual/seasonal & intern team members are not eligible for benefits except for state-mandated programs.
This position offers a hybrid work option up to 50% remote and is based out of our offices in Lakeville, MN; Sun Prairie, WI; Naperville, IL; or Bloomington, IL.
About the Role:
As a Marketing Automation Expert, you will design, execute, and optimize data-driven customer journeys across various digital channels including email, SMS, and web. By combining technical expertise with strategic marketing, you will create high-impact campaigns that enhance engagement and loyalty. Collaborating closely with cross-functional teams, you will translate business objectives into actionable solutions using Salesforce Marketing Cloud (SFMC) tools.
Your Key Contributions:
- Oversee the Salesforce Marketing Cloud platform, ensuring accurate data handling and effective audience segmentation.
- Develop and maintain digital assets for lead generation, lifecycle journeys, and event promotions.
- Implement marketing automation programs for campaigns, webinars, tradeshows, and internal initiatives.
- Work with marketing leads to craft demand generation strategies that align messaging with business goals.
- Develop effective lead scoring practices to prioritize marketing qualified leads.
- Support personalized marketing initiatives in collaboration with product marketing teams.
- Manage the campaign calendar to align schedules with business priorities.
- Create nurturing programs that enhance engagement and foster brand loyalty.
Data Management and Integration:
- Administer client data sets and perform regular segmentation for targeted audience alignment.
- Maintain compliance with communication preferences and regulatory requirements.
- Manage integrations between marketing and other technology platforms to enhance campaign capabilities.
- Conduct quality assurance audits to ensure accurate program implementation.
- Facilitate seamless and engaging customer experiences through multi-channel campaigns.
- Provide marketing automation expertise during campaign planning sessions.
Performance Optimization and Collaboration:
- Align demand generation programs with sales and marketing teams to enhance lead tracking methodologies.
- Collaborate with data teams to develop data quality standards.
- Manage relationships with marketing automation vendors for optimal platform capabilities.
- Analyze campaign performance to drive continuous improvement.
- Create reports and dashboards to measure success against performance indicators.
- Stay informed on regulations, deliverability metrics, and the latest digital marketing trends.
- Provide training and support for internal users on marketing automation platforms.
Industry Knowledge:
- Monitor the latest trends in marketing automation and email marketing.
- Integrate industry best practices to enhance the effectiveness of our marketing initiatives.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field, or equivalent experience.
- At least 3 years of experience in marketing with a focus on demand generation and marketing automation.
- Hands-on experience with Salesforce Marketing Cloud and its integrations.
- Financial industry experience preferred; certifications in Salesforce Marketing Cloud are mandatory.
- Deep knowledge of SFMC modules such as Email Studio, Journey Builder, and Automation Studio.
- Understanding of customer lifecycle strategies and data privacy compliance.
- Exceptional communication skills, both written and verbal, with proficient proofreading capabilities.
- Strong analytical, problem-solving, and organizational skills.
- Ability to manage multiple projects efficiently and collaboratively.
- Advanced computer skills, including proficiency in MS Office and CRM programs.
Compensation:
This role offers a competitive salary range of $66,000 - $99,700 USD, with eligibility for variable compensation and benefits.
Equal Opportunity Employer:
Compeer Financial is an equal opportunity employer and welcomes applications from all qualified individuals regardless of race, color, religion, sex, national origin, disability status, or veteran status.