StackAdapt
Principal Lifecycle Marketing Manager
StackAdapt, Raleigh, North Carolina, United States, 27601
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Principal Lifecycle Marketing Manager
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StackAdapt StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. The AI-powered StackAdapt Marketing Platform connects brand and performance marketing to drive measurable results across the customer journey. We’re hiring a senior individual contributor to lead the end-to-end strategy, execution, and evolution of our lifecycle marketing program — from account creation to onboarding, activation, and retention. You’ll architect lifecycle journeys that accelerate time-to-value and deepen user engagement across email and supporting channels. You’ll operate at a systems level to design scalable frameworks, define KPIs, and influence cross-functional teams to deliver a unified customer experience. You’ll serve as the connective tissue between Growth, Product, Sales, CS, and Ops to ensure our lifecycle engine drives measurable business impact. What You’ll Be Doing
Lifecycle Strategy & Execution: Own the full lifecycle strategy for PLG users from signup through onboarding, adoption, and retention; design and implement journey frameworks, message architectures, and channel strategies across email, in-app, push, and chat aligned to user intent and behavior; define and prioritize activation and engagement milestones based on usage analytics and feedback. Cross-Functional Collaboration: Lead across GTM functions with Sales, Customer Success, and Product to define shared lifecycle goals, reduce onboarding friction, and surface education opportunities; work with Marketing Operations, Revenue Operations, BizOps, and Data Architecture to build scalable automation, targeting infrastructure, and reporting systems. Data, Measurement & Optimization: Develop KPI frameworks and lifecycle dashboards with RevOps and MOps, including activation rates, onboarding velocity, retention, and expansion triggers; lead A/B testing and multivariate experiments and translate findings into messaging and sequencing improvements; build cohort-level journey tracking and evolve personalization logic and campaign rules. Thought Leadership & Enablement: Act as a subject matter expert on lifecycle best practices and PLG trends; provide strategic recommendations to executives and guide lifecycle strategy for adjacent teams; create documentation, playbooks, and architecture diagrams to ensure long-term program sustainability. What You’ll Bring To The Table
8+ years in Lifecycle, Product, or Growth Marketing, with at least 2+ years in a PLG or hybrid self-serve/Sales-led environment. Experience designing and scaling email-driven lifecycle programs that integrate with product behavior and CRM logic. High proficiency with marketing automation platforms (e.g., Braze, Iterable, Marketo, HubSpot), product analytics (e.g., Amplitude, Mixpanel), and customer data orchestration (e.g., Segment, Hightouch). Strong project management and cross-functional collaboration skills — able to manage multiple campaigns and stakeholders in parallel. Proven ability to lead cross-functional initiatives, define KPIs, and align teams across Marketing, Sales, CS, and Product. Strategic thinker with execution capability to operate at architectural level and build flows, QA assets, and troubleshoot dependencies. Comfortable building consensus with multiple stakeholders and presenting roadmap progress to leadership. StackAdapt’s Benefits
Highly competitive salary RRSP/401K matching Vacation and personal days, culture day, and birthdays off Comprehensive mental health care platform Health benefits from day one of employment Work from home reimbursements Optional global WeWork membership Robust training and onboarding program Support for personal development initiatives (conferences, courses, etc.) Access to StackAdapt programmatic courses and certifications Parental leave policy Friendly, welcoming, and supportive culture Social and team events StackAdapt is an inclusive team of diverse, collaborative individuals. If you have any interview process requirements, please let our Talent team know. About StackAdapt
We’ve been recognized for a diverse and supportive workplace, high-performing campaigns, award-winning customer service, and innovation. Awards include Ad Age Best Places to Work 2024; G2 Top Software and Top Marketing and Advertising Product for 2024; Campaign’s Best Places to Work 2023 for the UK; 2024 Best Workplaces for Women and in Canada by Great Place to Work; and being a #1 DSP on G2.
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Principal Lifecycle Marketing Manager
role at
StackAdapt StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. The AI-powered StackAdapt Marketing Platform connects brand and performance marketing to drive measurable results across the customer journey. We’re hiring a senior individual contributor to lead the end-to-end strategy, execution, and evolution of our lifecycle marketing program — from account creation to onboarding, activation, and retention. You’ll architect lifecycle journeys that accelerate time-to-value and deepen user engagement across email and supporting channels. You’ll operate at a systems level to design scalable frameworks, define KPIs, and influence cross-functional teams to deliver a unified customer experience. You’ll serve as the connective tissue between Growth, Product, Sales, CS, and Ops to ensure our lifecycle engine drives measurable business impact. What You’ll Be Doing
Lifecycle Strategy & Execution: Own the full lifecycle strategy for PLG users from signup through onboarding, adoption, and retention; design and implement journey frameworks, message architectures, and channel strategies across email, in-app, push, and chat aligned to user intent and behavior; define and prioritize activation and engagement milestones based on usage analytics and feedback. Cross-Functional Collaboration: Lead across GTM functions with Sales, Customer Success, and Product to define shared lifecycle goals, reduce onboarding friction, and surface education opportunities; work with Marketing Operations, Revenue Operations, BizOps, and Data Architecture to build scalable automation, targeting infrastructure, and reporting systems. Data, Measurement & Optimization: Develop KPI frameworks and lifecycle dashboards with RevOps and MOps, including activation rates, onboarding velocity, retention, and expansion triggers; lead A/B testing and multivariate experiments and translate findings into messaging and sequencing improvements; build cohort-level journey tracking and evolve personalization logic and campaign rules. Thought Leadership & Enablement: Act as a subject matter expert on lifecycle best practices and PLG trends; provide strategic recommendations to executives and guide lifecycle strategy for adjacent teams; create documentation, playbooks, and architecture diagrams to ensure long-term program sustainability. What You’ll Bring To The Table
8+ years in Lifecycle, Product, or Growth Marketing, with at least 2+ years in a PLG or hybrid self-serve/Sales-led environment. Experience designing and scaling email-driven lifecycle programs that integrate with product behavior and CRM logic. High proficiency with marketing automation platforms (e.g., Braze, Iterable, Marketo, HubSpot), product analytics (e.g., Amplitude, Mixpanel), and customer data orchestration (e.g., Segment, Hightouch). Strong project management and cross-functional collaboration skills — able to manage multiple campaigns and stakeholders in parallel. Proven ability to lead cross-functional initiatives, define KPIs, and align teams across Marketing, Sales, CS, and Product. Strategic thinker with execution capability to operate at architectural level and build flows, QA assets, and troubleshoot dependencies. Comfortable building consensus with multiple stakeholders and presenting roadmap progress to leadership. StackAdapt’s Benefits
Highly competitive salary RRSP/401K matching Vacation and personal days, culture day, and birthdays off Comprehensive mental health care platform Health benefits from day one of employment Work from home reimbursements Optional global WeWork membership Robust training and onboarding program Support for personal development initiatives (conferences, courses, etc.) Access to StackAdapt programmatic courses and certifications Parental leave policy Friendly, welcoming, and supportive culture Social and team events StackAdapt is an inclusive team of diverse, collaborative individuals. If you have any interview process requirements, please let our Talent team know. About StackAdapt
We’ve been recognized for a diverse and supportive workplace, high-performing campaigns, award-winning customer service, and innovation. Awards include Ad Age Best Places to Work 2024; G2 Top Software and Top Marketing and Advertising Product for 2024; Campaign’s Best Places to Work 2023 for the UK; 2024 Best Workplaces for Women and in Canada by Great Place to Work; and being a #1 DSP on G2.
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